XPO Logistics Sells North American Truckload Unit to Refocus Strategy

XPO Logistics Sells North American Truckload Unit to Refocus Strategy

XPO Logistics sold its North American less-than-truckload (LTL) business to TransForce, aiming to optimize its business structure, reduce debt, and focus on core strengths. This move marks a significant step in XPO's strategic adjustment, allowing it to concentrate on core businesses like its freight brokerage network. TransForce, on the other hand, expands its market share in North America through this acquisition. Analysts believe this is a win-win strategic arrangement, benefiting both companies by allowing them to better focus on their respective strengths and strategic goals.

01/19/2026 Logistics
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Schneider Logistics Exits US China Freight Forwarding to Refocus Strategy

Schneider Logistics Exits US China Freight Forwarding to Refocus Strategy

Schneider Logistics' sale of its freight forwarding and customs brokerage businesses in the US and China to Norbert Dentressangle signals a strategic shift towards its core trucking, logistics, and intermodal services. This move aims to optimize resource allocation, enhance profitability, and reduce operational risks. Industry analysts view this as a strategic retrenchment by Schneider Logistics, focusing on its areas of strength while continuing to serve customers through collaborative partnerships. This allows Schneider to concentrate on its core competencies and improve overall business performance.

01/20/2026 Logistics
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White House Advisor Proposes Dual Strategy for Growth Inflation Control

White House Advisor Proposes Dual Strategy for Growth Inflation Control

Jared Bernstein, Chairman of the Council of Economic Advisers, interprets the current US economic situation from a 'freight perspective,' emphasizing a dual-engine strategy of 'stable growth and controlled inflation.' He focuses on trade structure, consumer spending, and supply chain resilience. While cautiously optimistic about the future of the US economy, he believes that the government, businesses, and the public must work together to achieve long-term economic prosperity. The administration is focused on mitigating inflation while maintaining a strong job market.

01/20/2026 Logistics Industry Insights
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DB Schenker Adopts Agile Strategy in North America Amid Uncertainty

DB Schenker Adopts Agile Strategy in North America Amid Uncertainty

DB Schenker is undergoing a strategic adjustment in the North American market, shifting from an asset-heavy to an asset-light model. The company will focus on transportation management services for specific customer segments and enhance technology applications. This move aims to adapt to market changes, reduce operational risks, and improve efficiency, ultimately providing higher-quality services to customers. By embracing agility, DB Schenker will be better equipped to address future challenges and seize new opportunities in the evolving logistics landscape.

01/20/2026 Logistics Industry Insights
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Amazon Ads Stepbystep Guide to Effective Campaigns

Amazon Ads Stepbystep Guide to Effective Campaigns

This article provides a step-by-step guide to Amazon advertising, covering campaign creation, ad group setup, bidding strategy selection, precise targeting, and auto-targeting campaign options. It emphasizes that continuous optimization is crucial for improving ad performance and helping sellers create successful ad campaigns. The guide aims to empower sellers to effectively leverage Amazon's advertising platform to drive sales and achieve their business goals through well-structured and optimized campaigns.

01/06/2026 Logistics Encyclopedia
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Tiktok Ad Strategies Navigating Bytedances Platforms

Tiktok Ad Strategies Navigating Bytedances Platforms

This article delves into the differences between Ocean Engine, Ocean Engine Qianchuan, and Dou+ in TikTok advertising. It provides a detailed analysis from three aspects: conversion goals, advertising requirements, and selection techniques. The aim is to help marketers choose the appropriate advertising method based on their specific needs and improve advertising effectiveness. It covers key distinctions to optimize campaign strategy and achieve better ROI on the ByteDance advertising platform.

12/31/2025 Logistics Encyclopedia
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Agile Supply Chains Key to Market Dominance

Agile Supply Chains Key to Market Dominance

This paper delves into building an agile supply chain, emphasizing proactive strategic planning and meticulous operational control. By leveraging strategic approaches like supplier selection, product strategy, and inventory optimization, alongside operational measures like demand sensing, information connectivity, and decision support, companies can create an agile supply chain capable of rapidly perceiving changes and responding to demands. This ultimately allows them to gain a competitive edge in a fierce market environment.

01/19/2026 Logistics Industry Insights
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Amazon Sellers Optimize Ad Strategies to Boost Profits

Amazon Sellers Optimize Ad Strategies to Boost Profits

This article delves into Amazon advertising optimization, emphasizing that the rationality of ACOS/ROAS depends on product characteristics and operating costs. It provides practical techniques such as keyword filtering, negative keyword strategies, and dayparting to help sellers improve advertising effectiveness. The focus is on maximizing return on ad spend by understanding the nuances of each product and adjusting bidding strategies accordingly. Implementing these tactics can lead to more efficient ad campaigns and increased profitability.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Guide Optimize Keywords for Traffic Conversions

Amazon Sellers Guide Optimize Keywords for Traffic Conversions

This document provides an efficient SOP for building an Amazon keyword database in just 20 minutes. By reverse-engineering competitor ASINs, expanding keywords, and integrating data, you can create a comprehensive keyword database with metrics like traffic and conversion rate. This database can be applied to SEO, advertising campaigns, and other operational tasks, ultimately improving efficiency. The process involves identifying relevant keywords, analyzing their performance, and organizing them for strategic use in Amazon's marketplace.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Analyze Competitor Traffic Strategies

Amazon Sellers Analyze Competitor Traffic Strategies

This article introduces "Traffic Time Machine," a powerful Amazon operations tool. By analyzing competitors' traffic sources, advertising strategies, and keyword changes, it helps sellers pinpoint sales issues, learn from successful competitors' promotion tactics, and develop more targeted advertising strategies. This ultimately increases product promotion success rates and drives significant sales growth. The tool provides insights into competitor ad spend, keyword performance, and organic ranking, enabling data-driven decisions for optimizing Amazon listings and campaigns.

01/06/2026 Logistics Industry Insights
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