Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon PPC has undergone a significant upgrade with the introduction of Negative ASIN and product targeting features, enabling sellers to precisely control ad placements and prevent wasted ad spend. This article details how to leverage these features to improve conversion rates, click-through rates, and ACOS. It also shares strategies and techniques for large-scale implementation of negative products, helping sellers maximize advertising effectiveness and achieve optimal campaign performance by precisely targeting or excluding specific products from their PPC campaigns.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Hit by Fraudulent Trademark Complaints

Amazon Sellers Hit by Fraudulent Trademark Complaints

Recently, Amazon platform experienced a large-scale listing removal event, with sellers facing malicious infringement complaints. This article delves into the incident, exposing potential extortion behaviors and providing a guide to help sellers protect their rights. It also calls on the platform to strengthen supervision, jointly maintain a fair competitive environment, and promote the healthy development of cross-border e-commerce. The article aims to equip sellers with the knowledge and strategies to navigate these challenges and advocate for a more equitable marketplace.

12/30/2025 Logistics Industry Insights
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Amazon Removes Thousands of Sellers in Brand Registry Crackdown

Amazon Removes Thousands of Sellers in Brand Registry Crackdown

Amazon's large-scale brand removal event affected over 8,000 brands, causing panic among sellers. This article delves into the causes, including problematic trademarks, brand abuse, and inconsistent entities. It provides official solutions: verifying the relationship between brand owner and account owner. Furthermore, it shares appeal strategies, success stories, and compliance operation suggestions to help sellers navigate the crisis. The article aims to equip sellers with the knowledge and tools to address brand removal issues and maintain a compliant presence on Amazon.

12/30/2025 Logistics Industry Insights
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Lazada Sellers Weigh Overseas Warehouse Options

Lazada Sellers Weigh Overseas Warehouse Options

Overseas warehouses are crucial for cross-border e-commerce. This article compares the advantages and disadvantages of self-built and third-party overseas warehouses, pointing out that self-built warehouses are suitable for large sellers, while third-party warehouses are more suitable for small and medium-sized sellers. It emphasizes that the choice should be comprehensively considered based on one's own circumstances. Ultimately, the best option depends on factors like order volume, budget, and operational capabilities. Careful evaluation is essential for success.

12/30/2025 Warehousing
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Prologis IBI Indicates Logistics Real Estate Demand Shift Amid Trade Volatility

Prologis IBI Indicates Logistics Real Estate Demand Shift Amid Trade Volatility

The Prologis Industrial Business Indicator (IBI) signals a turning point in logistics real estate demand, with the Q3 IBI activity index at 53. Net absorption, new lease signings, and the pipeline of projects under construction have all increased. The report highlights the impact of trade fluctuations, noting a non-linear market recovery. Large enterprises and e-commerce companies are driving growth. Businesses should monitor market dynamics, optimize supply chain strategies, and collaborate with specialized institutions to navigate the evolving landscape.

01/15/2026 Logistics Industry Insights
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Prologis Index Signals Logistics Real Estate Market Rebound

Prologis Index Signals Logistics Real Estate Market Rebound

The GLP IBI Index indicates a rebound in logistics real estate demand, with growth in net absorption, new lease signings, and planned project pipeline. Large enterprises and e-commerce platforms are driving the recovery, but trade fluctuations pose challenges. Companies need to pay attention to the macroeconomy, enhance competitiveness, and prepare for the future of the industry. The index suggests a bottoming out and subsequent recovery, offering a positive outlook amidst ongoing economic uncertainties. The sector's resilience is highlighted by this upward trend.

01/15/2026 Logistics Industry Insights
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Spains Ciudad Real Airport A Costly Aviation Mystery

Spains Ciudad Real Airport A Costly Aviation Mystery

Ciudad Real Central Airport (CJI/LEDQ) is located in Spain, with missing coordinates. Once envisioned as a promising venture, it has faced operational challenges. Currently, the airport primarily serves for aircraft parking and maintenance, as well as some recreational activities. The airport stands as a unique example of the complexities and uncertainties inherent in the aviation industry. Its story highlights the risks and challenges associated with large-scale infrastructure projects and the unpredictable nature of economic viability in the aviation sector.

01/21/2026 Airport Codes
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Zhide Law Firm Expands Crossborder MA Team with International Hires

Zhide Law Firm Expands Crossborder MA Team with International Hires

Zhide Law Firm in Beijing is recruiting lawyers for its Investment, Financing & M&A Department (International Practice). Candidates should possess a Master's degree or higher from a well-known law school (domestic or international) and 3-5 years of experience in a large or medium-sized law firm. They should be familiar with overseas investment, M&A, and financing practices, and be fluent in English. The position is based in Beijing and offers opportunities to participate in cross-border M&A projects.

01/23/2026 Logistics Industry Insights
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Etsy Opens US and European Markets for Artisans

Etsy Opens US and European Markets for Artisans

Etsy, with its unique market positioning and large user base, offers artisans an excellent opportunity to enter the European and American markets. This article focuses on the core processes and cost structure of opening an Etsy shop, aiming to help sellers get started quickly and tap into the overseas personalized consumer market. It provides insights into navigating the platform and understanding the financial aspects of selling handmade goods on Etsy, enabling entrepreneurs to capitalize on the growing demand for unique and handcrafted items.

01/23/2026 Customs Knowledge
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Global Pet Industry Surges Amid Evolving Market Trends

Global Pet Industry Surges Amid Evolving Market Trends

The global pet supplies market is large and continuously growing. This paper analyzes the market status of various regions, pet types, and product types, and explores consumer trends such as smart technology, healthy nutrition, environmental sustainability, social media influence, and personalized customization. Furthermore, it introduces the advantages of China's pet supplies industry clusters and provides strategies for brand breakthroughs, including precise positioning, product innovation, brand building, channel expansion, and marketing promotion. This aims to help brands navigate the competitive landscape and achieve success.

01/23/2026 Logistics Industry Insights
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