Naver Shopping Ads See Higher ROI with Keyword Optimization

Naver Shopping Ads See Higher ROI with Keyword Optimization

This article details how to leverage the negative keyword function in Naver Shopping Search Ads to analyze keyword click data. By accessing the ad management system, locating the target ad group, viewing detailed information, and analyzing keyword impressions, clicks, and costs, cross-border e-commerce sellers can effectively identify high-click, low-conversion keywords. Excluding these keywords allows for optimized ad spending and improved advertising effectiveness. This process helps maximize return on investment by focusing on keywords that drive actual sales rather than just clicks.

12/31/2025 Logistics Encyclopedia
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Ebay Sellers Boost Profits with Auction and Fixedprice Tactics

Ebay Sellers Boost Profits with Auction and Fixedprice Tactics

This article delves into the two core marketing models on the eBay platform: auction and Buy It Now. For novice sellers, it provides practical tips such as low-price traffic generation and cross-selling within the auction model. For sellers seeking stable order fulfillment, it details how to create bestsellers using the Buy It Now model. Furthermore, it explores strategies for integrating both models, aiming to help eBay sellers increase store traffic and achieve sales growth. The focus is on actionable advice for optimizing eBay sales performance.

12/30/2025 Logistics Encyclopedia
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Guide to Costeffective International Sea Freight Solutions

Guide to Costeffective International Sea Freight Solutions

From a data analyst's perspective, this paper delves into the suitable cargo types and scenarios for international shipping. It focuses on oversized and heavy goods, low-urgency general cargo, bulk cargo, special cargo, and cross-border e-commerce large-scale inventory preparation. The paper also provides strategies for optimizing logistics costs, helping businesses reduce costs and increase efficiency in cross-border trade. It offers insights into selecting the right shipping methods based on cargo characteristics and business needs, ultimately aiming to improve supply chain management and profitability.

02/04/2026 Logistics Encyclopedia
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North American Trucking Industry Grapples with Demand Slump Overcapacity

North American Trucking Industry Grapples with Demand Slump Overcapacity

North American Class 8 truck orders saw a month-over-month increase in August, but remain at a recent low, reflecting weak market demand. OEMs previously overestimated the market, leading to overcapacity and inventory pressure. The rise of e-commerce and supply chain changes are impacting heavy-duty truck demand. OEMs need to adjust their strategies, strengthen technological innovation, and prepare for market changes. This includes adapting production to meet actual demand and focusing on solutions that cater to the evolving needs of the transportation sector.

02/03/2026 Logistics Industry Insights
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Fraud Probes Target Shenzhens Freight Forwarding Sector

Fraud Probes Target Shenzhens Freight Forwarding Sector

A series of fraud cases targeting fellow freight forwarders have emerged in Shenzhen, involving significant sums and exposing industry risks. Insiders indicate the freight forwarding sector is entering a 'shakeout' period, with more similar incidents potentially occurring in the second half of the year. Caution is advised when selecting a freight forwarder. Compliance operation and risk resistance are crucial factors. Don't solely pursue low prices and extended payment terms. The industry is undergoing a period of consolidation and increased scrutiny, demanding greater vigilance and responsible practices.

02/05/2026 Logistics Industry Insights
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Alipress Shifts POP Sellers to Semimanaged Model

Alipress Shifts POP Sellers to Semimanaged Model

AliExpress POP sellers face new challenges as low-priced products are forced into the semi-managed mode. This article interprets the policy and proposes three strategies for sellers to overcome these hurdles: embrace semi-managed mode, shift to higher-priced products, and implement refined operations. Cross-border e-commerce is accelerating towards specialization. Seize the opportunities, abandon a passive approach, and you can win in the future. This transformation requires proactive adaptation and a focus on quality and value to thrive in the evolving landscape.

02/05/2026 Logistics Industry Insights
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EU Tightens VAT Rules for Express Shipments

EU Tightens VAT Rules for Express Shipments

This article provides an in-depth analysis of VAT requirements for express deliveries to EU countries, detailing the VAT number needs in various scenarios (business/individual recipient, high/low value goods, B2B/B2C trade). It also explains key concepts such as IOSS and EORI numbers. Furthermore, the article offers practical compliance advice to help cross-border e-commerce sellers and international trade participants clear customs smoothly and reduce logistical risks. This guide aims to navigate the complexities of EU VAT regulations for international shipments.

01/15/2026 Logistics Encyclopedia
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South America Shipping Routes Face Persistent Delays

South America Shipping Routes Face Persistent Delays

Slow transit times for ocean freight on South America routes are due to a combination of factors. These include long geographical distances, multiple transshipment points, low port efficiency, conservative capacity allocation, and geopolitical risks. The unique characteristics of the South America route result in significantly longer transit times compared to routes to North America and Europe. This poses a major challenge to international trade efficiency. Addressing these factors is crucial for improving logistics performance and facilitating smoother trade flows to and from South America.

01/15/2026 Logistics Encyclopedia
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US Ends De Minimis Rule Imposes Tariffs on Ecommerce Imports

US Ends De Minimis Rule Imposes Tariffs on Ecommerce Imports

The US is set to eliminate the de minimis exemption in 2027, significantly impacting cross-border e-commerce businesses, especially those relying on low-price strategies like Shein and Temu. Companies will need to adjust supply chains, improve product quality, and expand markets to cope with increased tariffs and a changing competitive landscape. This policy change will also affect US domestic manufacturing, consumers, and customs enforcement, potentially leading to increased costs and scrutiny for imported goods. Businesses need to proactively adapt to mitigate the negative consequences.

01/07/2026 Customs Knowledge
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Temus Rapid Global Expansion Tests Sellers Amid Growth

Temus Rapid Global Expansion Tests Sellers Amid Growth

Temu's low-price strategy has rapidly captured overseas markets, but also raised concerns about supplier profit margins and industry competition. This article analyzes Temu's strengths and challenges, explores suitable seller profiles for entering the platform, and emphasizes the importance of differentiated operations. It provides a reference for cross-border e-commerce sellers navigating the evolving landscape. Focusing on product uniqueness and brand building can help sellers thrive despite the competitive pressure from Temu's aggressive pricing tactics. Understanding the platform's dynamics is crucial for success.

01/16/2026 Logistics Industry Insights
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