Amazon Brand Registry Boosts Sales by Protecting Brands

Amazon Brand Registry Boosts Sales by Protecting Brands

Amazon Brand Registry is crucial for protecting your brand, boosting sales, and improving customer experience. It offers six key advantages: product listing protection, sales growth, data analytics, A+ content, enhanced shopping experience, and VIP support. By registering your brand, you can stand out in the Amazon marketplace. It safeguards your brand from infringement, provides access to powerful tools for managing your brand presence, and allows you to create engaging product pages with enhanced content. Leverage Brand Registry to build a strong and trusted brand on Amazon.

12/29/2025 Logistics Encyclopedia
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Beginners Guide to Launching Effective Google Ads Campaigns

Beginners Guide to Launching Effective Google Ads Campaigns

This article introduces the fundamental concepts, types, advantages, and implementation steps of Google Ads, aiming to help beginners get started quickly. It covers various ad formats such as Search Ads, Shopping Ads, Display Network, Video Ads, and App Campaigns, emphasizing the importance of budget control, targeted advertising, and data analysis. Through this article, readers can understand how to achieve marketing goals through Google Ads and lay the foundation for further in-depth learning. It provides a concise overview of the platform and its capabilities.

12/30/2025 Logistics Industry Insights
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Yaowang Tech Eyes Growth with Spring Festival Gala Livestream Deal

Yaowang Tech Eyes Growth with Spring Festival Gala Livestream Deal

Yaowang Technology's potential collaboration with the CCTV Spring Festival Gala for livestream shopping has sparked heated discussions. This partnership could leverage the Gala's massive viewership to break through current challenges, but also poses risks related to quality control and reputation. Yaowang's strategy of signing numerous celebrity hosts faces challenges of resource waste and high costs. The livestream e-commerce industry needs to return to rationality, focusing on refined operations and user experience for sustainable development. The success hinges on managing risks and optimizing resource allocation.

12/30/2025 Logistics Industry Insights
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Ebay Updates International Refund and Return Policies for Buyers

Ebay Updates International Refund and Return Policies for Buyers

This article provides a detailed interpretation of the refund process after item removal on eBay, analyzes the issue of return duties, and offers comprehensive return strategies and cross-border return precautions. It aims to help buyers and sellers better understand eBay platform rules, protect their rights and interests, and achieve a secure and enjoyable cross-border shopping experience. The guide covers key aspects of eBay's refund policies and practical tips for navigating international returns, ensuring both parties are well-informed and can resolve issues effectively.

12/30/2025 Customs Knowledge
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Shopify Reports Black Friday Sales Surge for Online Stores

Shopify Reports Black Friday Sales Surge for Online Stores

Shopify's $3.36 billion in Black Friday sales reveals new opportunities for independent websites. The report highlights three key areas: capitalizing on the excitement of flash sales, cultivating the European and American markets, and focusing on popular product categories. It also emphasizes the importance of quality, reasonable pricing, and localized operations. Independent website sellers should follow trends and precisely position themselves to stand out in the market. By adapting to these strategies, sellers can maximize their potential for success during peak shopping seasons and beyond.

12/30/2025 Logistics Industry Insights
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Chinas Shenzhen Expands Crossborder Ecommerce Trade

Chinas Shenzhen Expands Crossborder Ecommerce Trade

The reverse overseas shopping market holds immense potential in 2024. EJT and Yun Chong Cross-border will co-host a private event in Shenzhen on April 23rd, by invitation only for 50 enterprise leaders. The event will offer industry insights, practical guidance, and networking opportunities to help businesses seize the opportunity and gain a foothold in the vast market. Attendees can expect to learn about the latest trends and strategies for success in this rapidly growing sector, positioning them to capitalize on the market's potential.

02/05/2026 Logistics Industry Insights
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Taotians Pet Sales Surge in Double 11 Livestream Presales

Taotians Pet Sales Surge in Double 11 Livestream Presales

Taotian Pet achieved a successful initial Double 11 campaign, surpassing last year's first-day pre-sale amount within 90 minutes. Brands like Xianlang and Fuleijiate experienced rapid growth, with live-streaming e-commerce serving as a crucial driver. Pet food remained the primary consumption category, with new product launches proving highly effective. Tmall Global's international pet brands also performed strongly, collectively contributing to the booming pet economy. The success highlights the increasing demand and market potential within the pet industry during major shopping festivals.

02/05/2026 Logistics Industry Insights
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Amazon US Clarifies Prepaid Duties for Crossborder Orders

Amazon US Clarifies Prepaid Duties for Crossborder Orders

This paper delves into the impact of Amazon US's prepaid duty policy on cross-border online shopping costs. It explores the potential effects on logistics timeliness and provides practical advice for consumers dealing with prepaid duties, including understanding tariff rates, paying attention to promotions, choosing appropriate logistics methods, and focusing on tax refund policies. Furthermore, it addresses frequently asked questions consumers have regarding prepaid duties. This aims to help consumers navigate and potentially mitigate the costs associated with cross-border purchases on Amazon US.

02/05/2026 Customs Knowledge
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Amazon Tightens Listing Rules Ahead of Holiday Season

Amazon Tightens Listing Rules Ahead of Holiday Season

Amazon released new Listing rules, mandating the inclusion of attributes like color and size for specific product types to improve product information quality. Simultaneously, the Q3 earnings report revealed a slowdown in revenue growth and a pessimistic outlook for Q4. Sellers should proactively adapt to the new regulations by optimizing listings and refining operations to navigate market challenges and seize opportunities during the year-end shopping season. This includes paying close attention to mandatory attribute fields and adjusting strategies based on the evolving market landscape.

01/16/2026 Logistics Industry Insights
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Target Invests 7B in Supply Chain Modernization

Target Invests 7B in Supply Chain Modernization

Target's Chief Supply Chain Officer, McCarthy, shared how the company reshaped the store experience, optimized its supply chain network, and enhanced last-mile delivery capabilities through a $7 billion investment, emphasizing a customer-centric strategy. Target leverages stores as fulfillment hubs, builds sortation centers, integrates Shipt resources, and constructs an efficient and flexible supply chain system through automation and refined inventory management. These efforts are aimed at ultimately improving customer satisfaction by enabling faster and more reliable order fulfillment and a seamless shopping experience.

01/15/2026 Logistics Industry Insights
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