Social Media Boosts Export Sales Through Trustbuilding

Social Media Boosts Export Sales Through Trustbuilding

This article delves into the importance of using social media to build trust and drive sales for foreign trade companies. It details operational techniques for major platforms like LinkedIn, Facebook, Instagram, and Twitter. By creating personalized profiles, publishing high-quality content, and engaging actively, foreign trade businesses can establish a strong brand image, expand customer resources, and ultimately achieve sales growth on social media. The focus is on leveraging social media to enhance customer acquisition and build lasting relationships in the global market.

Shopee Cuts Jobs in Thailand Amid Efficiency Push

Shopee Cuts Jobs in Thailand Amid Efficiency Push

Shopee's layoffs in Thailand are a microcosm of its global strategic adjustments, reflecting the need to reduce costs and improve efficiency amid profitability challenges. Previously, Shopee exited the Indian market, adjusted its Latin American business, and reduced its China team. Facing a global economic downturn, refined operations and risk management have become crucial for the survival and development of cross-border e-commerce companies. The layoffs signal a shift towards prioritizing profitability and sustainable growth in a challenging economic environment.

Amazon Sellers Boost Sales Through KOL Marketing Strategies

Amazon Sellers Boost Sales Through KOL Marketing Strategies

This article provides an in-depth analysis of how Amazon sellers can leverage KOL (Key Opinion Leader) marketing to enhance brand awareness and boost sales. It elaborates on the definition of KOL marketing, key factors in selecting KOLs, marketing strategy development, and the importance of compliant operations. Furthermore, it recommends four practical platforms for finding KOLs, helping sellers stand out in a competitive market. The article aims to provide actionable insights for Amazon sellers looking to effectively utilize KOL marketing for business growth.

Amazon Japan Sellers Gain Edge With New Guide

Amazon Japan Sellers Gain Edge With New Guide

This article provides an in-depth analysis of the Japanese Amazon marketplace, focusing on its unique characteristics and consumer preferences. It offers comprehensive product selection strategies and operational advice for sellers. Key aspects highlighted include intellectual property protection, product certifications, differentiation advantages, and seasonal factors. The aim is to empower sellers to achieve success in the Japanese market by understanding these crucial elements and tailoring their approach accordingly. This guide helps navigate the complexities and maximize opportunities for growth and profitability.

01/04/2026 Logistics
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Ebay Sellers Boost Sales with Datadriven Product Selection

Ebay Sellers Boost Sales with Datadriven Product Selection

This article provides an in-depth analysis of eBay product selection optimization strategies, emphasizing the importance of data-driven decision-making. It offers practical tools and methods to help sellers identify trending products, determine optimal pricing, and optimize keywords. The ultimate goal is to assist sellers in creating popular products, enhancing user experience, and achieving sales growth on the eBay platform. By leveraging data analysis, sellers can make informed choices and improve their overall performance in the competitive cross-border e-commerce market.

Amazon Expands US ASIN Promotions to Canada and Mexico

Amazon Expands US ASIN Promotions to Canada and Mexico

Amazon's new NARF Deal feature allows US sellers to extend eligible ASIN promotions to Canadian and Mexican marketplaces. This simplifies cross-border operations, reduces costs, and increases product visibility, helping sellers quickly expand into the North American market and achieve sales growth. Sellers need to ensure NARF is enabled, products meet Deal submission requirements, and the price including tax is below $50 USD. This streamlined process aims to boost sales and facilitate easier access to a broader customer base within North America.

01/04/2026 Logistics
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Youtube Expands Affiliate Program for Brands and Creators

Youtube Expands Affiliate Program for Brands and Creators

YouTube Shopping launched an affiliate marketing program, presenting new traffic growth opportunities for brand independent websites. This initiative connects brands, influencers, and consumers, optimizing the shopping experience and improving purchase conversion rates. Currently in the beta testing phase, primarily targeting the US market, its future development is promising. The program allows creators to tag products directly in their videos and Shorts, earning commission on sales. This integration streamlines the path to purchase and leverages the power of influencer marketing within the YouTube ecosystem.

UK Ecommerce Sellers Urged to Secure Trademarks

UK Ecommerce Sellers Urged to Secure Trademarks

This article provides a detailed guide for cross-border e-commerce sellers on the UK trademark registration process and key considerations. It covers the registration procedure, required documents, official fees and timelines, and the benefits of registration. It also highlights how to avoid common pitfalls. Emphasizing the importance of trademark registration, the article recommends seeking assistance from professional agencies to help sellers successfully enter the UK market. This ensures brand protection and facilitates business growth within the UK e-commerce landscape.

Amazon Raises FBA Fees for Canadian Sellers US Next

Amazon Raises FBA Fees for Canadian Sellers US Next

Significant FBA fee increases in Amazon Canada are raising concerns among US sellers about potential future cost hikes. This article analyzes the specifics of the Canadian FBA fee increases and the impact of rising NARF program costs. It offers strategies for US sellers to mitigate these challenges, including cost optimization, diversification of logistics channels, and refined inventory management. The aim is to help sellers navigate market changes and ensure sustainable business growth in the face of evolving FBA costs and operational complexities.

01/07/2026 Logistics
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US Consumer Spending Rises Amid Strong Job Market Amazon Adapts

US Consumer Spending Rises Amid Strong Job Market Amazon Adapts

Strong US employment data and a record-low unemployment rate are laying the foundation for a consumer recovery. Amazon's adjusted logistics strategy, including scaling back Prime Air and increasing ground transportation investment, signals an optimistic outlook on the US economy and consumer spending. Cross-border e-commerce sellers should closely monitor market trends and adapt their business strategies to capitalize on the consumption recovery opportunities. This shift in Amazon's strategy reflects a broader expectation of sustained economic growth and increased consumer demand.