Strategies to Overcome Stagnant Amazon Ad Performance

Strategies to Overcome Stagnant Amazon Ad Performance

Poor Amazon advertising performance is a common problem for sellers. This article provides multi-dimensional solutions, including expanding ad types (product targeting, brand, video ads), precisely targeting competitors, optimizing keyword selection, flexibly adjusting bidding strategies (such as rule-based bidding), and continuous data analysis and optimization. These strategies help sellers overcome advertising challenges and increase product sales.

12/29/2025 Logistics Industry Insights
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US Tariff Shifts Challenge Crossborder Ecommerce Strategies

US Tariff Shifts Challenge Crossborder Ecommerce Strategies

The Trump administration's tariff policy experienced a rapid reversal within 24 hours, highlighting the uncertainty of the US tariff environment. Cross-border e-commerce businesses should mitigate risks through market and platform diversification, and enhancing supply chain resilience. Multi-platform management tools, such as E-Cang ERP, can help companies operate efficiently and cope with trade challenges.

01/29/2026 Customs Knowledge
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Exploring The Valfield Port A Crucial Maritime Hub In Canada

Exploring The Valfield Port A Crucial Maritime Hub In Canada

The Variety Field Port, located in Quebec, Canada, serves as a city ferry port that not only supports the local economy but also connects with various domestic and international shipping routes, providing safe and efficient freight transportation services. This article delves into the port's significance and its role in international trade.

07/24/2025 Port Encyclopedia
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European Firms Lead Surge in Refrigerated Shipping Demand

European Firms Lead Surge in Refrigerated Shipping Demand

As global demand for refrigerated goods rises, European shipping companies are excelling in the refrigerated capacity sector. MSC currently leads globally in refrigerated container space, showing a positive growth trend compared to other major companies like CMA CGM. Although Asian enterprises started later, they are also rapidly catching up in this field.

08/06/2025 Logistics Industry Insights
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WCO Advances Global Customs Management Through Expertise Collaboration

WCO Advances Global Customs Management Through Expertise Collaboration

The World Customs Organization (WCO), as a professional body in the global customs field, is committed to enhancing the efficiency and security of customs management while facilitating international trade. Through extensive international cooperation and technological innovation, WCO promotes the standardization and reform of customs affairs worldwide, becoming a crucial leader in customs management.

08/08/2025 Customs Knowledge
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WCO and ICAO Publish Multilingual Air Cargo Security Guide

WCO and ICAO Publish Multilingual Air Cargo Security Guide

The World Customs Organization (WCO) and the International Civil Aviation Organization (ICAO) jointly released a multilingual version of the 'Global Air Cargo' handbook to eliminate language barriers and enhance global air cargo security awareness. The handbook emphasizes multi-stakeholder collaboration, digital transformation, and high-risk goods management. It provides guidance for building a safer and more efficient global air cargo system.

01/05/2026 Logistics
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Amazon Sellers Face Black Friday Tech Glitches Lost Sales

Amazon Sellers Face Black Friday Tech Glitches Lost Sales

Amazon faced technical issues during Black Friday, including disappearing Prime-exclusive discounts and malfunctioning lightning deal pages, leading to traffic loss and conversion challenges. Consumers still prefer the traditional Black Friday day, suggesting that extended discount periods might weaken the sense of urgency. Sellers should expand multi-channel traffic acquisition strategies, proactively address unexpected situations, and improve platform stability to mitigate future disruptions.

12/31/2025 Logistics Industry Insights
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Union Pacific Disruption Highlights Inland Supply Chain Weaknesses

Union Pacific Disruption Highlights Inland Supply Chain Weaknesses

Union Pacific Railroad suspended rail service from the West Coast to Chicago to alleviate congestion at the Chicago inland hub. This action may temporarily worsen West Coast congestion, but it also highlights supply chain vulnerabilities. Resolving congestion requires multi-party collaboration, strengthened infrastructure, optimized container management, and a re-evaluation of precision-scheduled railroading to build a more resilient supply chain.

01/19/2026 Logistics
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Golocal247 Helps Foreign Firms Target US Trade Market

Golocal247 Helps Foreign Firms Target US Trade Market

GoLocal247, a US-based business directory, offers a novel approach for foreign trade companies to develop targeted customer leads. By combining industry filtering, keyword search, and customs data verification, businesses can efficiently identify potential US clients. Leveraging multi-channel outreach strategies can further enhance conversion rates. While information limitations exist, GoLocal247 remains an effective tool for tapping into the US market.

01/23/2026 Logistics Industry Insights
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Fedex Expands Ecommerce Support for Small Retailers

Fedex Expands Ecommerce Support for Small Retailers

FedEx E-commerce Fulfillment service addresses the challenges faced by small and medium-sized retailers in managing multi-channel orders and optimizing inventory. By integrating orders, optimizing inventory, and providing efficient delivery, the service helps retailers improve operational efficiency, focus on core business activities, and enhance market competitiveness. The service offers flexible and customized solutions to meet the diverse needs of different retailers.

01/28/2026 Logistics
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