Amazon Allows Offplatform Traffic for DTC Brands

Amazon Allows Offplatform Traffic for DTC Brands

Amazon's opening of off-Amazon traffic presents new growth opportunities for DTC brands. Through the "Buy with Prime" service, brands can direct Amazon traffic to their own websites, boosting brand awareness and sales. While challenges remain in the process, more direct and efficient traffic generation methods are expected in the future. This move by Amazon aims to create a DTC brand aggregation platform, providing consumers with a wider range of shopping choices and a more convenient experience. This initiative allows brands to leverage Amazon's reach while building their own brand presence.

12/31/2025 Logistics Industry Insights
Read More
Six Proven Tactics for New Shopee Sellers to Boost Traffic

Six Proven Tactics for New Shopee Sellers to Boost Traffic

This article delves into the sources of Shopee store traffic, offering six key strategies to attract and engage customers: keyword optimization for improved search ranking, fan engagement to enhance customer loyalty, bulk listing to capitalize on traffic opportunities, event registration to gain platform support, Shopee advertising for targeted traffic, and off-site promotion to expand store influence. It also details methods for discovering untapped keywords, helping sellers boost store traffic and sales. This provides a comprehensive guide for Shopee sellers looking to improve their online presence and drive revenue.

12/29/2025 Logistics Encyclopedia
Read More
Amazon Tightens EU Energy Label Rules for Sellers

Amazon Tightens EU Energy Label Rules for Sellers

Amazon has issued a new notice emphasizing the importance of EU energy efficiency label compliance. Listings that fail to upload energy efficiency information as required will face removal. This article details the impact of the new regulations, registration requirements, product scope, label dimensions, registration benefits, and frequently asked questions. It aims to help cross-border sellers navigate the challenges, ensure compliant operations, and avoid unnecessary losses. The notice highlights the critical need for sellers to adhere to the EU's energy efficiency labeling standards to maintain their presence on the Amazon platform.

12/30/2025 Logistics
Read More
Global Shipping Guide Simplifies Customs Clearance Process

Global Shipping Guide Simplifies Customs Clearance Process

This article provides a detailed explanation of the international express customs clearance process, outlining how express companies typically handle clearance on behalf of the recipient, eliminating the need for their presence. It also addresses special circumstances such as tax payments, supplementary documentation requests, and random cargo inspections, explaining how recipients can cooperate online. Furthermore, it covers the rare exceptions where recipients must handle customs clearance themselves and offers suggestions for optimizing the clearance process. The aim is to provide a clear understanding of the usual and unusual aspects of international express customs clearance.

01/15/2026 Customs Knowledge
Read More
Star Sky Expands Crossborder Ecommerce Logistics Solutions

Star Sky Expands Crossborder Ecommerce Logistics Solutions

Starry Sky Supply Chain is an innovative company specializing in cross-border e-commerce logistics, offering end-to-end logistics solutions. Its core strengths lie in full-chain service capabilities, digitized supply chain, and emerging market presence. This article provides an in-depth analysis of Starry Sky Supply Chain's business model, service advantages, network layout, and market reputation, offering objective and comprehensive reference information for cross-border e-commerce sellers. It highlights their integrated approach to streamlining international shipping and warehousing, contributing to more efficient and reliable global trade.

01/07/2026 Logistics
Read More
Philippine Airlines Expands Cargo Network Boosts Digital Growth

Philippine Airlines Expands Cargo Network Boosts Digital Growth

This article analyzes Philippine Airlines' route network, cargo strategy, and digital transformation from a data analyst's perspective. It details certifications, global presence, cargo capacity, agency partnerships, pricing system, timeliness, digital services, and customer service. The article also explores future strategies like fleet upgrades and sustainable development, revealing the key factors contributing to its competitiveness in the Southeast Asian aviation market. It provides a comprehensive overview of Philippine Airlines' current operations and future outlook within the air cargo sector, highlighting its efforts in modernization and adapting to evolving market demands.

01/07/2026 Airlines
Read More
Amazon Sponsored Brands Boost Traffic Brand Awareness

Amazon Sponsored Brands Boost Traffic Brand Awareness

Amazon Sponsored Brands ads are a powerful tool for brand-registered sellers to enhance brand awareness and drive targeted traffic to their storefront or custom landing page. This article delves into the mechanics of Sponsored Brands, highlighting the features and benefits of its three formats: Product Collection, Store Spotlight, and Video. It provides a detailed setup guide to help you effectively manage traffic, build a dedicated brand presence, and achieve a higher return on ad spend. Leverage Sponsored Brands to create a unique brand experience and maximize your advertising ROI on Amazon.

01/16/2026 Logistics Encyclopedia
Read More
XPO Logistics Keeps Conway Truckload to Enhance Crossborder Growth

XPO Logistics Keeps Conway Truckload to Enhance Crossborder Growth

XPO Logistics has decided to retain its trucking business acquired through the Con-way acquisition. This decision aims to strengthen its integrated supply chain service capabilities, deepen its presence in the US-Mexico cross-border transportation market, and generate synergies with other business units. This move reflects the rise of integrated logistics service providers in the market. XPO Logistics hopes to further enhance its comprehensive service capabilities and improve its competitiveness by integrating the trucking business. The company sees trucking as a key component in providing end-to-end solutions for its customers.

01/19/2026 Logistics
Read More
Global Ecommerce Trade Shows Key Strategies for Success

Global Ecommerce Trade Shows Key Strategies for Success

This article focuses on the critical aspects of cross-border e-commerce participation in overseas exhibitions, analyzing entry barriers, cost control, logistics solutions, and compliance requirements. Through systematic guidance, it aims to help Chinese sellers participate in exhibitions efficiently, avoid risks, successfully expand into overseas markets, and achieve brand globalization. It provides insights into navigating the complexities of international trade shows and maximizing the return on investment for businesses seeking to establish a global presence. The guide serves as a practical resource for companies looking to leverage overseas exhibitions as a strategic tool for growth.

01/19/2026 Logistics Industry Insights
Read More
Lineage Logistics Acquires Emergent Cold to Expand Global Footprint

Lineage Logistics Acquires Emergent Cold to Expand Global Footprint

Lineage's acquisition of Emergent Cold signifies a major expansion of its global cold chain network, particularly in the Asia-Pacific region. This strategic move enhances Lineage's port presence and facilitates entry into new markets like Australia, New Zealand, and Sri Lanka. The acquisition enables Lineage to offer a more comprehensive suite of cold chain logistics services, strengthening its position as a leading player in the industry and improving its ability to serve customers across a wider geographical area. The focus is on optimizing the supply chain for temperature-sensitive goods.

01/20/2026 Logistics
Read More