Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google's December algorithm updates focused on enhancing user experience and combating spam. The Helpful Content update emphasizes the E-E-A-T principle (Experience, Expertise, Authoritativeness, and Trustworthiness), demanding content based on real-world experience, professionalism, authority, and reliability. The Spam update utilizes the SpamBrain system to combat spam backlinks and other black-hat SEO practices. Cross-border e-commerce businesses should prioritize content quality, user experience, and avoid black-hat SEO tactics to thrive amidst algorithm changes.

01/05/2026 Logistics Industry Insights
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Ozon Tightens Seller Rules to Improve Marketplace Performance

Ozon Tightens Seller Rules to Improve Marketplace Performance

OZON has updated its platform rules, optimizing return settings. Sellers can now customize return addresses, not limited to Russia. Product listing rules have also been adjusted, with only one product type allowed per SKU. Sellers are advised to manually select the correct product type before May 2nd to avoid random system assignment affecting traffic. This update aims to standardize operations, improve the buyer's shopping experience, and support the development of high-quality sellers on the platform.

01/05/2026 Logistics
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Colombia Boosts Customs Checks with WCO Backing

Colombia Boosts Customs Checks with WCO Backing

The World Customs Organization (WCO) assisted Colombia's Directorate of National Taxes and Customs (DIAN) in upgrading its Post-Clearance Audit (PCA) system. This involved reviewing strategies, piloting procedures, and strengthening legal frameworks, significantly enhancing DIAN's compliance capabilities and enforcement powers. This initiative aims to reduce compliance risks for businesses, improve customs clearance efficiency, enhance trade facilitation, and boost corporate reputation. Ultimately, it fosters a more stable and predictable trade environment for Colombia's economic growth and its global trading partners.

01/05/2026 Customs Knowledge
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HS Codes Boost Green Trade Track Ecofriendly Equipment

HS Codes Boost Green Trade Track Ecofriendly Equipment

The WCO seminar explored the use of HS codes to identify green equipment, addressing technical challenges and sharing experiences from the EU and APEC. Discussions focused on facilitating environmental upgrades and promoting sustainable trade through improved classification and understanding of green technologies within the HS framework. The seminar highlighted the importance of accurate HS coding for promoting green trade and supporting environmental protection efforts globally. This contributes to a more sustainable and environmentally responsible international trading system.

01/05/2026 HS Code Query
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Bolivia Optimizes Trade with SECOWCO Goods Release Study

Bolivia Optimizes Trade with SECOWCO Goods Release Study

The SECO-WCO Global Trade Facilitation Programme (GTFP) supported Bolivia in conducting a Time Release Study (TRS) to improve trade efficiency and comply with the WTO Trade Facilitation Agreement. Through expert guidance, questionnaire optimization, and pilot testing, the GTFP helped Bolivia identify bottlenecks in goods release and optimize operational procedures. This support contributes to trade facilitation and economic development by streamlining processes and improving efficiency within Bolivia's trade system. The TRS provides valuable insights for further improvements.

01/05/2026 Customs Knowledge
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Kyrgyzstan Boosts Customs Oversight Via WCO Partnership

Kyrgyzstan Boosts Customs Oversight Via WCO Partnership

The World Customs Organization (WCO) held a national post-clearance audit (PCA) workshop in Kyrgyzstan to enhance the country's customs audit capabilities. Funded by the Korea Customs Cooperation Fund, WCO experts used interactive teaching and practical exercises to help participants master the theoretical knowledge and operational skills of PCA. The successful workshop will contribute to strengthening Kyrgyzstan's PCA system, promoting trade facilitation, and safeguarding national economic security. The training covered key aspects of PCA implementation and risk management.

01/05/2026 Customs Knowledge
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Comoros Customs Strengthens Audits to Boost Revenue Trade

Comoros Customs Strengthens Audits to Boost Revenue Trade

With the support of the World Customs Organization and the China Customs Cooperation Fund, Comoros Customs is actively promoting the establishment of a Post-Clearance Audit (PCA) system to optimize tax collection and facilitate trade. Through national workshops, enhanced staff training, and improved legal frameworks, Comoros Customs is working to overcome challenges and build a balanced trade environment. This initiative aims to contribute significantly to the economic development of Comoros by streamlining customs procedures and ensuring compliance.

01/05/2026 Customs Knowledge
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Saudi Customs Adopts WCO Data Model to Boost Digitalization

Saudi Customs Adopts WCO Data Model to Boost Digitalization

The World Customs Organization (WCO) provides crucial support for the modernization of Saudi Customs, facilitating a more efficient and intelligent trade ecosystem through IT diagnostics and WCO Data Model workshops. Saudi Customs is actively pursuing digital transformation initiatives, including the "Fasah" Single Window, "Nebras" system upgrades, and NII equipment integration. The WCO Data Model will assist Saudi Customs in achieving seamless connectivity with international trading partners, streamlining processes and enhancing data exchange for improved trade facilitation and security.

01/05/2026 Customs Knowledge
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WCO Aids Palestine in Trade Facilitation Through Audit Reforms

WCO Aids Palestine in Trade Facilitation Through Audit Reforms

The World Customs Organization (WCO) conducted a Post Clearance Audit (PCA) diagnostic mission to Palestine, aiming to enhance Palestinian Customs' PCA capabilities and promote trade facilitation. Through assessments, discussions, and site visits, the WCO provided targeted capacity-building support to Palestinian Customs. This assistance helps Palestine establish a more efficient and transparent customs system, ultimately fostering economic development. The mission focused on identifying areas for improvement and recommending strategies to strengthen their post-clearance audit processes.

01/05/2026 Customs Knowledge
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WCO Analyzes Customs Valuation and Transfer Pricing Challenges

WCO Analyzes Customs Valuation and Transfer Pricing Challenges

WCO Case Study 14.2 examines the relationship between customs valuation and transfer pricing, based on a Chinese case. It emphasizes cooperation between customs and tax authorities to help enterprises avoid valuation risks and enhance regulatory capabilities. The study highlights the importance of coordinated efforts in addressing the challenges posed by the intersection of these two areas in international trade. This collaboration aims to ensure fair and accurate valuation practices, contributing to a more transparent and efficient global trading system.

01/05/2026 Customs Knowledge
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