Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon sellers face both new marketing opportunities and rising costs. The new "Custom Audience" tool allows sellers to send marketing emails directly to customers, fostering engagement and sales. However, increased multi-channel fulfillment fees in the UK are exacerbating cost pressures. Sellers need to seize marketing opportunities, optimize operational efficiency, and consider diversifying sales channels to meet challenges and achieve sustainable growth. They must adapt their operational strategies to navigate the changing landscape and maintain profitability in the competitive Amazon marketplace.

01/04/2026 Logistics
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Amazon Sellers Boost Profits with Negative Keyword Strategies

Amazon Sellers Boost Profits with Negative Keyword Strategies

This article discusses the crucial role of negative keywords in Amazon Advertising. By analyzing data to optimize ad campaigns, businesses can reduce ineffective spending and increase profits. Utilizing negative keywords helps to refine targeting, ensuring ads are shown to relevant customers and avoiding wasted impressions on irrelevant searches. This leads to improved conversion rates and a more efficient advertising strategy within the Amazon marketplace. Ultimately, strategic implementation of negative keywords contributes to a higher return on investment for Amazon advertising campaigns.

01/07/2026 Logistics Encyclopedia
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New IATA Guide Cuts Airline Costs Via Maintenance Optimization

New IATA Guide Cuts Airline Costs Via Maintenance Optimization

The IATA's 'Aircraft Maintenance Optimization Guidelines' provide airlines with a comprehensive roadmap for tailoring maintenance programs based on the latest industry best practices and standards. This helps optimize maintenance processes, reduce operational costs, improve aircraft availability, and achieve sustainable development. The guidelines cover three core areas: maintenance program optimization, aircraft health monitoring and reliability programs, and competency-based maintenance training. By implementing these guidelines, airlines can enhance efficiency and ensure compliance while minimizing expenses and maximizing the lifespan of their aircraft.

01/07/2026 Logistics Industry Insights
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Datadriven Tools Cut Air Freight Costs Cargois Reports

Datadriven Tools Cut Air Freight Costs Cargois Reports

CargoIS helps shippers and manufacturers optimize costs, improve efficiency, and build stronger partnerships by providing in-depth and accurate air freight data. Based on authoritative IATA data, CargoIS offers customized reports, system integration, and market analysis. This empowers businesses to gain a competitive edge in the global market and achieve long-term success. By leveraging data-driven insights, companies can streamline their air freight operations, identify cost-saving opportunities, and make informed decisions to enhance their overall supply chain performance.

01/07/2026 Logistics Industry Insights
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US Trucking Tonnage Drop Sparks Recession Fears

US Trucking Tonnage Drop Sparks Recession Fears

American Trucking Associations data shows the Freight Tonnage Index declined for the second consecutive month in April, with a year-over-year drop reaching a two-year high, reflecting a weakening goods economy. Analysts attribute this to shifts in consumption patterns, inventory adjustments, inflation, and geopolitical risks. Potential impacts such as falling freight rates, driver unemployment, and economic slowdown should not be ignored. Companies should closely monitor the macroeconomy, optimize operations, expand diversified businesses, strengthen risk management, and embrace technological innovation.

01/07/2026 Logistics
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Amazon Sellers Face New Inbound Fees Costsaving Tips

Amazon Sellers Face New Inbound Fees Costsaving Tips

This article delves into the challenges posed by Amazon's inbound configuration fees for sellers and proposes proactive strategies. These include mastering delivery timelines, maintaining close communication, utilizing split shipments, and flexibly choosing logistics options. It also analyzes the opportunities and challenges presented by Amazon's new warehouses, emphasizing the importance of refined operations. Sellers should take immediate action to optimize their logistics plans to adapt to Amazon's policy changes and maximize profits. The key is understanding and reacting quickly to the evolving Amazon landscape.

01/07/2026 Logistics
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Wan Hai Lines Upgrades Global Logistics with Sailing Schedule Tech

Wan Hai Lines Upgrades Global Logistics with Sailing Schedule Tech

This article provides an in-depth analysis of Wan Hai Lines' ship schedule inquiry service. It covers inquiry channels, update frequency, route coverage, port support, booking, platform selection, ETD/ETA interpretation, and frequently asked questions. The aim is to help businesses efficiently grasp schedule information, optimize logistics processes, reduce operating costs, and enhance supply chain resilience. Ultimately, this guide assists companies in achieving greater success in the global market by providing the knowledge needed to effectively manage their shipping operations.

01/07/2026 Shipping Company Encyclopedia
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China Eases Crossborder Ecommerce With Clear Customs Code Guide

China Eases Crossborder Ecommerce With Clear Customs Code Guide

This article delves into the four core customs codes in cross-border e-commerce: 9810, 9710, 9610, and 1210. It elaborates on their respective applicable scenarios, advantages, characteristics, filing requirements, and tax policies. The aim is to assist cross-border e-commerce companies in selecting the most suitable customs supervision method for their business model, thereby achieving compliant and efficient operations. It provides a detailed analysis to help navigate the complexities and optimize processes within the cross-border e-commerce landscape.

01/07/2026 Customs Knowledge
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Rwandair Cargo Expands Tracking Services Across Africa

Rwandair Cargo Expands Tracking Services Across Africa

This article provides a comprehensive analysis of RwandAir cargo tracking process, covering the official website portal, tracking number format, real-time status inquiry, exception handling, and transportation time analysis. It assists users in efficiently utilizing RwandAir's cargo services and achieving seamless global trade through third-party platform recommendations, special cargo transportation instructions, and an introduction to the service network in China/Asia. The guide helps users navigate RwandAir's cargo services effectively and optimize their logistics operations with a focus on tracking and efficiency.

01/07/2026 Airlines
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Beginners Guide to Mastering Google SEO

Beginners Guide to Mastering Google SEO

A practical guide to Google SEO: optimize page crawling and mobile websites, and implement website promotion and analytics to improve Google search rankings. This guide focuses on actionable strategies for enhancing your website's visibility and performance in Google's search results. Learn how to effectively target keywords, build high-quality backlinks, and create a user-friendly experience to drive organic traffic and achieve higher rankings. Master the essential techniques for successful Google SEO and achieve sustainable growth for your online presence.

01/07/2026 Logistics Encyclopedia
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