Smart Product Strategies Drive Crossborder Ecommerce Growth
With the success of 'Nezha 2' overseas, how can cross-border e-commerce businesses capitalize on its popularity legally and compliantly? This article offers a 'Deconstruction-Normalization' approach. It suggests extracting elements from the movie, such as the double buns, Qiankun Circle, Wind Fire Wheels, and lotus flowers, and creatively integrating them into everyday product designs. Combined with targeted marketing, this strategy helps sellers avoid copyright infringement risks and boost sales.
