Ozon Shifts Focus from Rapid Growth to Strategic Operations

Ozon Shifts Focus from Rapid Growth to Strategic Operations

OZON is moving away from extensive growth to precise operations. Sellers face challenges like strict brand qualification reviews, upgraded advertising optimization, faster logistics, and changes in payment rules. Sustainable development can be achieved by focusing on advantageous product categories, building differentiated brands, accurately targeting advertising, optimizing supply chains, and improving customer service. The deepening Sino-Russian cooperation brings more opportunities to the OZON platform. To succeed, sellers must adapt to these changes and implement detailed strategies for growth and efficiency.

01/07/2026 Logistics Industry Insights
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OZON Sellers Can Boost Sales with Optimized Product Images

OZON Sellers Can Boost Sales with Optimized Product Images

This article provides an in-depth analysis of OZON's main image setup techniques and requirements, emphasizing its crucial impact on click-through rates and conversions. It details mandatory specifications such as image format, resolution, size, and background color. Furthermore, it offers image optimization suggestions, including highlighting the product's front view, showcasing multi-angle details, and adding lifestyle scenes. The aim is to help sellers create more attractive main images, increase store traffic, and boost order volume. The focus is on practical tips for improving visibility and sales on the OZON platform through effective image strategies.

01/06/2026 Logistics Encyclopedia
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Wildberries Gains As Ozon Struggles in Russias Ecommerce Shift

Wildberries Gains As Ozon Struggles in Russias Ecommerce Shift

The Russian e-commerce market is undergoing significant changes. Ozon is experiencing a decline, while Wildberries is seeing a surge in growth. Yandex is also entering the market. The industry faces challenges related to sustainable development. The Chinese market is becoming increasingly important for Russian e-commerce players, offering potential opportunities for growth and expansion. The shift in market share and the emergence of new players highlight the dynamic nature of the Russian e-commerce landscape and the need for businesses to adapt to changing consumer preferences and market conditions.

02/12/2026 Logistics Industry Insights
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Ozon Marketplace Expands Russian Ecommerce Access for Chinese Sellers

Ozon Marketplace Expands Russian Ecommerce Access for Chinese Sellers

This article provides an in-depth analysis of the Russian e-commerce platform Ozon, examining its strengths and weaknesses. It details the registration process, fee structure, store stability, and product selection strategies. The aim is to offer comprehensive guidance and advice to sellers interested in entering the Russian e-commerce market, helping them successfully tap into the potential of the Ozon platform.

02/12/2026 Logistics Industry Insights
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Guide to Product Selection on Russias Ozon Ecommerce Platform

Guide to Product Selection on Russias Ozon Ecommerce Platform

This article provides an in-depth analysis of Ozon's product selection strategies, covering five key dimensions: operational experience, market trends, seasonal climate, on/off-platform data analysis, and competitor research. It emphasizes the importance of understanding target users, conducting thorough product analysis, and building product profiles. The article also advises sellers to avoid restricted products, choose high-frequency demands, avoid red ocean competition, and ensure reasonable profit margins, ultimately helping sellers succeed in the Russian e-commerce market.

02/12/2026 Logistics Encyclopedia
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Ozon Sellers Hit 10K Monthly Revenue With Optimization Strategies

Ozon Sellers Hit 10K Monthly Revenue With Optimization Strategies

This article delves into the daily operational strategies of Ozon sellers earning over 10,000 rubles per month. It covers basic operations such as order processing, customer service, product selection and listing, and link checks, as well as advanced operations including data analysis, link optimization, competitor tracking, advertising promotion, and review management. Through detailed and refined operations, it helps sellers improve their shop's profitability.

02/02/2026 Logistics Industry Insights
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Ozon Sellers Gain Sales Edge With Optimized Product Titles

Ozon Sellers Gain Sales Edge With Optimized Product Titles

This article delves into the significance and strategies of product naming on the Ozon platform. It covers both automatic generation and manual writing methods, providing practical case studies and optimization techniques. The aim is to help sellers create high-converting product names, thereby increasing product visibility and sales. It emphasizes the importance of well-crafted titles in attracting customers and improving search rankings within the Ozon marketplace. The guide offers actionable advice to enhance product discoverability and ultimately boost revenue.

02/03/2026 Customs Knowledge
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Ozon Sellers Guide Enhancing Customer Communication to Avoid Penalties

Ozon Sellers Guide Enhancing Customer Communication to Avoid Penalties

This article provides Ozon platform sellers with a detailed communication guide. It outlines prohibited communication behaviors on the platform, emphasizes customer service communication standards, and offers practical tips to improve communication skills. The aim is to help sellers effectively enhance buyer satisfaction and maintain brand reputation. It covers essential aspects of interacting with customers on Ozon, ensuring compliance with platform rules and promoting positive customer experiences. By following these guidelines, sellers can build trust and loyalty with their customers.

02/03/2026 Logistics Encyclopedia
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Ozon Global Sellers Guide to Managing Returns and Refunds

Ozon Global Sellers Guide to Managing Returns and Refunds

This article provides an in-depth analysis of Ozon Global's return and refund policies, offering sellers a detailed operational guide. It covers return rules, operational procedures, and risk management strategies. The aim is to help sellers minimize return risks, improve operational efficiency, and succeed in the Ozon Global marketplace. This guide provides practical insights to navigate the complexities of Ozon's return process and optimize your business strategy for international sales.

02/03/2026 Logistics Encyclopedia
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Ozon Expands Free Pickup Points to Boost Ecommerce Growth

Ozon Expands Free Pickup Points to Boost Ecommerce Growth

Ozon launches a program offering free transfer of "prime location" pickup points, aiming to retain valuable locations and simplify the exit process for original owners. The initial locations are in cities like Moscow and Yekaterinburg, with new owners not required to pay a deposit. While franchise enthusiasm has cooled slightly, the total number of pickup points continues to grow, indicating a promising future for community e-commerce. This presents a low-cost opportunity for aspiring e-commerce entrepreneurs to enter the market.

02/03/2026 Logistics
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