Ozon Reveals Peak Season Sales Trends and Strategy

Ozon Reveals Peak Season Sales Trends and Strategy

This article delves into Ozon's peak season promotion strategies, emphasizing the upgraded promotion analysis feature. This function clearly breaks down combined product card data, helping sellers accurately evaluate promotion effectiveness. It also provides a detailed interpretation of Ozon's promotion order attribution rules and proposes a combined promotion strategy using both Pay-Per-Order and Cost-Per-Click bidding. The aim is to assist sellers in achieving both traffic growth and cost control during peak season promotions.

02/03/2026 Logistics Industry Insights
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Ozon Adjusts Seller Fees and Fixes Exchange Rates

Ozon Adjusts Seller Fees and Fixes Exchange Rates

Ozon Marketplace announced commission rate adjustments for overseas sellers, effective August 1st (ranging from 5% to 15%). The platform is also expanding its product categories by adding 83 new ones and optimizing the exchange rate settlement mechanism by locking the rate at the time of sale. These changes aim to balance the interests of the platform and sellers, improve service quality, reduce exchange rate risks, and help sellers better predict their earnings.

02/03/2026 Logistics Industry Insights
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Ozon Conference Aims to Boost Russias Ecommerce Growth

Ozon Conference Aims to Boost Russias Ecommerce Growth

The Ozon official seller peak season marketing conference will be held in Shenzhen on September 5th, aiming to help Chinese sellers tap into the Russian e-commerce market. The conference will bring together the Ozon official team, top sellers with millions in sales, and industry leaders to interpret the latest policies, share practical experience, and provide generous prizes and interactive benefits, helping sellers seize the first opportunities in the Russian e-commerce market.

02/03/2026 Logistics Industry Insights
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Ozon Simplifies Seller Verification to Boost Authentic Listings

Ozon Simplifies Seller Verification to Boost Authentic Listings

To protect consumer rights and brand reputation, Ozon implements qualification certification for specific branded products. This article details Ozon's sales rules for branded goods, including the importance of qualification certification, required documents, upload process, and frequently asked questions. It helps you operate in compliance and achieve sales success in the Russian market, ensuring a smooth and trustworthy experience for both sellers and customers on the Ozon platform.

02/03/2026 Customs Knowledge
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Ozon Lowers Ad Costs to Attract More Sellers

Ozon Lowers Ad Costs to Attract More Sellers

Ozon has significantly lowered the entry barrier for its "Template" promotion tool, reducing the minimum bid to 1 ruble per 1000 impressions. This allows sellers to intelligently promote products across multiple platform channels, achieving low-cost, high-efficiency, and targeted marketing. The tool aims to increase product visibility and boost order volume for merchants by providing a cost-effective way to reach a wider audience and drive sales within the Ozon marketplace. This makes promotion more accessible for smaller businesses.

02/03/2026 Logistics Industry Insights
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Ozon Marketplace Opens Russian Ecommerce to Chinese Sellers

Ozon Marketplace Opens Russian Ecommerce to Chinese Sellers

This article addresses ten frequently asked questions from Chinese sellers when joining the Ozon platform. It covers aspects like registration review, payment collection, information modification, qualification requirements, APP usage, brand registration, customs duties, logistics, payment methods, and popular product categories. The aim is to help sellers better understand Ozon's rules and regulations, and seize opportunities in the Russian e-commerce market. This guide provides practical information to facilitate a smoother onboarding process and improve sellers' chances of success on Ozon.

02/03/2026 Logistics Encyclopedia
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Ozon Marketplace Expands Private Label Opportunities for Sellers

Ozon Marketplace Expands Private Label Opportunities for Sellers

This article provides a comprehensive guide for new Ozon sellers on profiting from unbranded products. It analyzes the advantages of selling unbranded goods, shares six practical product selection methods, and lists five critical pitfalls with corresponding strategies. Furthermore, the article offers actionable advice on scaling from testing to large-scale operations, helping novice sellers break through on the Ozon platform with low costs and achieve profitability. It's a roadmap for success in the competitive Ozon marketplace by leveraging the potential of unbranded items.

02/03/2026 Logistics
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Ozon Lures Chinese Sellers to Expand Russian Ecommerce

Ozon Lures Chinese Sellers to Expand Russian Ecommerce

Ozon, a leading e-commerce platform in Russia, is attracting an increasing number of Chinese sellers. Its advantages include high consumer recognition, massive traffic, diverse product categories, comprehensive operational support, and a significant market share. Chinese sellers should seize the cross-border e-commerce opportunities offered by Ozon by optimizing product selection, logistics, localized operations, and marketing strategies. Focusing on these key areas will help them successfully navigate and thrive in the Russian e-commerce landscape via the Ozon platform.

02/03/2026 Logistics Industry Insights
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Ozon Marketplace Advises New Sellers on Product Selection

Ozon Marketplace Advises New Sellers on Product Selection

This article provides product selection advice for new Ozon sellers. It emphasizes avoiding pitfalls such as bulky goods, highly competitive products, and low-frequency items. It recommends easy-to-sell categories like smart small appliances, household goods, beauty & personal care, and baby products. This guidance aims to help new sellers quickly achieve profitability on the Ozon platform by focusing on items with high potential and lower barriers to entry. By strategically selecting products, new sellers can increase their chances of success.

02/03/2026 Logistics Encyclopedia
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OZON Reports Top Holiday Season Sales in Russia

OZON Reports Top Holiday Season Sales in Russia

Winter is a peak season for sales on the Russian OZON platform, especially from New Year's to the Spring Festival. This article provides OZON winter product selection strategies, including categories such as holiday decorations, gifts, warm clothing, home goods, entertainment products, beauty and skincare products, and food. It emphasizes the importance of following trends, focusing on product quality, optimizing product listings, and providing excellent customer service to maximize sales during this profitable period.

02/03/2026 Logistics Industry Insights
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