Ozon Lowers Ad Costs to Attract More Sellers

Ozon Lowers Ad Costs to Attract More Sellers

Ozon has significantly lowered the entry barrier for its "Template" promotion tool, reducing the minimum bid to 1 ruble per 1000 impressions. This allows sellers to intelligently promote products across multiple platform channels, achieving low-cost, high-efficiency, and targeted marketing. The tool aims to increase product visibility and boost order volume for merchants by providing a cost-effective way to reach a wider audience and drive sales within the Ozon marketplace. This makes promotion more accessible for smaller businesses.

02/03/2026 Logistics Industry Insights
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Chinas Heating Gadgets Gain Global Popularity As Demand Rises

Chinas Heating Gadgets Gain Global Popularity As Demand Rises

The global "heating economy" is heating up, with Chinese warm-keeping products gaining popularity in overseas markets due to their cost-effectiveness. This report analyzes the global heating market size, growth drivers, opportunities and challenges faced by Chinese enterprises. It proposes suggestions on product innovation, brand building, channel expansion, and risk management to help Chinese companies tap into the global warming market. Chinese companies should focus on quality and adapting to local needs to maximize their success in the international market.

02/03/2026 Logistics Industry Insights
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Homarys Digital Strategy Drives Global Home Furnishing Expansion

Homarys Digital Strategy Drives Global Home Furnishing Expansion

Homary has secured tens of millions of US dollars in Series A+ funding, focusing on young, high-income individuals in Europe and the United States by offering high-quality home products. The company plans to expand its market reach, enrich its product lines, and strengthen its brand building efforts. This investment will further fuel Homary's growth in the competitive online home furnishings market, allowing them to cater to evolving consumer preferences and leverage digital strategies for enhanced operational efficiency and customer engagement.

02/03/2026 Logistics Encyclopedia
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Fitness Brand Shefit Sues Competitors Over Trademark Violations

Fitness Brand Shefit Sues Competitors Over Trademark Violations

BSF Law is representing Shefit athletic apparel in trademark and patent enforcement actions, case number 24-cv-61310. Shefit holds multiple US trademarks and patents (patent number 8932104). Cross-border sellers should be aware of the risk of infringement and strengthen their product selection review process to avoid unnecessary legal disputes. It is crucial to conduct thorough due diligence to ensure compliance with intellectual property rights and mitigate potential liabilities associated with selling products that may infringe upon existing trademarks or patents.

02/03/2026 Customs Knowledge
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Ebay to Adjust Seller Fees in Europe by 2026

Ebay to Adjust Seller Fees in Europe by 2026

eBay will adjust fees for several European sites starting February 12, 2026. Fixed transaction fees will increase in the UK and Germany. Germany's variable transaction fee rates will also rise. The UK will see rate adjustments for specific categories, and Germany will adjust the fee cap for high-tech products. Poland will experience an increase in fixed transaction fees and the introduction of tiered rates. Sellers should understand these changes and adjust their operational strategies accordingly to mitigate potential impact.

02/03/2026 Logistics Industry Insights
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EU Solar Inverter Exporters Face Tariffs Shipping Challenges

EU Solar Inverter Exporters Face Tariffs Shipping Challenges

This article provides an in-depth analysis of the current inverter export situation, focusing on the performance of the European and Asian markets. It details the EU's green threshold and tariff policies for photovoltaic products and offers professional packaging recommendations for inverter sea freight exports. Furthermore, it introduces the advantages of Hengcang Gravity's Netherlands overseas warehouse, assisting businesses in efficiently expanding into the European market. This solution aims to streamline logistics and reduce costs for inverter exporters targeting the EU.

02/03/2026 Customs Knowledge
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Amazon Sellers Thrive in Funeral Supply Niche Market

Amazon Sellers Thrive in Funeral Supply Niche Market

This article unveils the success stories of two Amazon sellers in the funeral and memorial supplies niche, highlighting the importance of thinking outside the box and exploring niche markets when selecting products. By deeply understanding cultural customs, differentiating from competitors, and establishing a stable supply chain, sellers can find a blue ocean and achieve profitability in seemingly unconventional markets. The key takeaways emphasize market research, cultural sensitivity, and strategic product positioning to capitalize on underserved customer needs within the funeral and memorial industry.

01/04/2026 Logistics Industry Insights
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Amazon FBA Sellers Guide to Product Selection Profit Growth

Amazon FBA Sellers Guide to Product Selection Profit Growth

This article provides an in-depth analysis of Amazon FBA product selection strategies, emphasizing the use of FBA calculators and X-RAY plugins to maximize profits. It details key aspects such as pricing, fees, sales forecasting, and competitive analysis. A clear profit calculation formula is provided to help sellers accurately identify high-potential, best-selling products and improve store profitability. The focus is on data-driven decision making to ensure optimal product choices and increased revenue for Amazon FBA businesses.

01/04/2026 Logistics Industry Insights
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Amazon Launches Customer Insights Program to Boost Sales

Amazon Launches Customer Insights Program to Boost Sales

Amazon Insights Program is a market research service that allows sellers to create customer surveys to optimize products and sales. While it offers precise customer feedback, its high cost limits widespread adoption. This article provides an in-depth analysis of the program's operation, pricing, and value proposition, helping sellers assess whether it is a worthwhile investment. The analysis will cover the benefits and drawbacks of using the program for gaining customer insights and improving product performance on the Amazon marketplace.

01/04/2026 Logistics Industry Insights
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OZON Sellers Guide Managing Product Statuses and Reviews

OZON Sellers Guide Managing Product Statuses and Reviews

This article provides an in-depth analysis of product statuses on the OZON marketplace, offering detailed solutions for product moderation failures. Sellers need to understand product statuses, accurately identify the reasons for rejection, and modify product information according to platform rules. Optimizing product information and avoiding violations are crucial for improving the approval rate. By understanding common pitfalls and implementing best practices, sellers can navigate the moderation process more effectively and ensure their products are successfully listed on the OZON platform.

01/04/2026 Customs Knowledge
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