Ozon has launched a new promotion strategy, automatically adding products with sales records in the past 30 days and sufficient stock to the Hype'n'Vibe mega-sale. Sellers can flexibly adjust participating products, quantities, and discounts. The first automatic addition will take place on July 19th, involving Hits and SUPERhits events. Hot Sale events require manual addition.
A foreign trade company successfully achieved digital transformation and significant performance growth through meticulous website building and promotion. Their strategies included SEO optimization, social media marketing, email marketing, and online advertising. Future plans involve enhancing mobile optimization, video marketing, market diversification, and data analysis. This case provides valuable insights for foreign trade companies seeking digital transformation.
This article reveals seven core techniques for creating a bestselling Etsy shop: SEO optimization, shop matrix strategy, massive product listing, paid advertising, off-site promotion, customer management, and compliant operation. Mastering these skills will help you quickly improve store performance, build high-converting single-product stores, and achieve significant returns in the Etsy blue ocean market.
Russian e-commerce giant Wildberries has launched a summer promotion offering free home delivery to new and long-inactive users, aiming to attract new customers and improve service experience. Previously, Wildberries has implemented several logistics innovations, such as 24-hour free delivery and free home delivery for oversized items. This initiative is expected to enhance its competitiveness in the Russian e-commerce market.
The spike in international oil prices due to the Russia-Ukraine conflict has brought both challenges and opportunities to the logistics industry. While transport cost pressures have surged, the promotion of new energy logistics vehicles provides impetus for companies to transform. This article explores the strategies logistics firms can adopt in response to high oil prices and their future development directions.
This article addresses the product selection challenges faced by cross-border e-commerce sellers preparing for the Black Friday shopping season. It summarizes three key strategies: list-based selection, advertising-based selection, and big data-driven selection. By incorporating practical case studies, this guide helps sellers improve their product selection success rate and achieve excellent results during the year-end promotion.
This paper explores the potential impact of ChatGPT on the cross-border e-commerce industry. It analyzes its applications in product naming, listing optimization, and marketing promotion. Furthermore, it provides suggestions for cross-border e-commerce practitioners on how to leverage ChatGPT to achieve performance growth. The paper also highlights the potential risks and challenges associated with using ChatGPT in this context.
TikTok Shop officially entered the US market, opening seller registration, marking a significant step in its e-commerce closed-loop strategy. Despite facing revenue target adjustments and market competition, TikTok Shop is actively expanding its global market and launching the year-end promotion season. Its performance in the US market will have a significant impact on the existing e-commerce landscape.
Facebook, in collaboration with YinoLink, launched a Back-to-School promotion-focused live stream event. Targeting the US market, the event provided in-depth analysis of consumer behavior, shared successful influencer marketing case studies, and offered advertising creative techniques for maximizing Back-to-School sales. The aim was to help sellers seize the Back-to-School opportunity and achieve sales growth.
This article delves into the daily operational strategies of Ozon sellers earning over 10,000 rubles per month. It covers basic operations such as order processing, customer service, product selection and listing, and link checks, as well as advanced operations including data analysis, link optimization, competitor tracking, advertising promotion, and review management. Through detailed and refined operations, it helps sellers improve their shop's profitability.
