Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon sellers face both new marketing opportunities and rising costs. The new "Custom Audience" tool allows sellers to send marketing emails directly to customers, fostering engagement and sales. However, increased multi-channel fulfillment fees in the UK are exacerbating cost pressures. Sellers need to seize marketing opportunities, optimize operational efficiency, and consider diversifying sales channels to meet challenges and achieve sustainable growth. They must adapt their operational strategies to navigate the changing landscape and maintain profitability in the competitive Amazon marketplace.

01/04/2026 Logistics
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Ebay Sellers Gain Tools for Shipping Feedback and Address Updates

Ebay Sellers Gain Tools for Shipping Feedback and Address Updates

This article details three methods for querying eBay logistics information. It provides strategies for addressing three major scenarios leading to negative feedback related to shipping. Furthermore, it explains the process of modifying eBay shipping addresses. The aim is to help sellers better manage eBay logistics, improve buyer satisfaction, and minimize negative feedback stemming from shipping issues. By implementing these strategies, sellers can enhance the overall customer experience and maintain a positive reputation on the eBay platform.

01/05/2026 Logistics
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DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

This paper proposes a low-cost approach to building a self-built BI system for integrating Facebook and Google advertising data. By leveraging Deferred Deeplink and S2S integration technologies, advertising campaign information is obtained and combined with a self-built BI system for data analysis, enabling ad performance tracking and optimization. The paper also discusses data attribution and duplicate installations, proposing corresponding solutions to address these challenges. This approach offers a cost-effective way to gain insights from advertising data and improve campaign effectiveness.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Profits with ABA and ASIN Data Tools

Amazon Sellers Boost Profits with ABA and ASIN Data Tools

Amazon's ABA (Amazon Brand Analytics) has added an ASIN view, helping sellers optimize advertising, detail pages, and organic traffic, ultimately improving operational efficiency and profits. This new feature provides insights into individual ASIN performance within the ABA reports, allowing for more targeted optimization strategies. By understanding how specific products are performing, sellers can refine their advertising campaigns, improve product listings, and boost overall sales. This data-driven approach empowers sellers to make informed decisions and maximize their return on investment.

12/31/2025 Logistics Industry Insights
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Data Tools Cut Letter of Credit Risks in Ocean Freight

Data Tools Cut Letter of Credit Risks in Ocean Freight

This article, from the perspective of a data analyst, deeply analyzes the risk of refusal associated with Letters of Credit and sea waybills. It provides a set of strategies for pre-emptive prevention, in-process response, and post-event remediation. The emphasis is on using data-driven document compliance models, risk assessments, and loss mitigation plans to help companies avoid refusal risks and protect their economic interests. This data-centric approach aims to minimize financial losses and ensure smoother international trade transactions.

01/15/2026 Document Interpretation
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Pioneer IP Launches AI Tools for Global IP Law Firms

Pioneer IP Launches AI Tools for Global IP Law Firms

Xiantu Intellectual Property integrates AI, OCR, and automation to create an "Intelligent Process Engine," providing law firms/agencies with efficient and accurate solutions for handling foreign-related intellectual property cases. Services cover global application and management of patents, trademarks, and copyrights, helping clients focus on strategic consulting and value enhancement. This technology streamlines workflows, reduces errors, and accelerates the process of securing and managing intellectual property rights internationally, ultimately empowering clients to better protect their innovations and brands.

01/20/2026 Customs Knowledge
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Northwest Seaport Alliance Adopts Digital Tools to Boost Supply Chain

Northwest Seaport Alliance Adopts Digital Tools to Boost Supply Chain

The Northwest Seaport Alliance (NWSA), formed by the integration of the ports of Seattle and Tacoma, is committed to digital transformation and enhancing supply chain resilience. By leveraging data integration, building intelligent platforms, and implementing automated operations, the alliance aims to address global trade fluctuations and uncertainties. This approach fosters an efficient and secure port ecosystem, contributing to global trade prosperity. The NWSA is proactively adapting to the evolving demands of international commerce through technological innovation and strategic partnerships.

01/21/2026 Logistics
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Global Firms Adopt Service Order Tools to Simplify Crossborder Trade

Global Firms Adopt Service Order Tools to Simplify Crossborder Trade

This article provides a detailed introduction to the service order management function in the back-end system for cross-border e-commerce merchants. It covers how to view order statuses, query order details, and perform various order operations such as contacting buyers, confirming/rejecting delivery, approving/rejecting extensions, and approving/rejecting refunds. The aim is to help merchants efficiently manage service orders, improve customer satisfaction, and ultimately drive business growth.

01/22/2026 Customs Knowledge
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Air Freight Rate Categories Explained for Logistics Efficiency

Air Freight Rate Categories Explained for Logistics Efficiency

In the air freight pricing table, M and N represent the minimum rate and base rate, respectively, applicable to goods of different weights. M refers to the minimum rate, while N is for general cargo under 45 kilograms. The pricing table also includes information on quantities, weights, and dimensions. Other classifications such as Q, C, R, and S correspond to different types of freight rates, assisting customers in making optimal choices.

07/28/2025 Logistics Encyclopedia
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