Amazon Sellers Adapt As Ad Costs Surge

Amazon Sellers Adapt As Ad Costs Surge

Amazon sellers are struggling with soaring advertising costs, with ad spending quadrupling in five years. This is driven by a surge in seller numbers, intense competition during peak seasons, and platform crackdowns on fraudulent practices. To combat this increasing competition, 30% of sellers are turning to off-Amazon advertising. Their goals include clearing inventory, promoting new products, and testing product viability, all while seeking more cost-effective traffic sources. This shift represents a strategic move to diversify marketing efforts and alleviate the pressure of rising advertising costs on the Amazon platform.

01/06/2026 Logistics Industry Insights
Read More
Amazon Sellers Profit From Europes Electric Blanket Surge

Amazon Sellers Profit From Europes Electric Blanket Surge

This article delves into the profit landscape of Amazon sellers, revealing a significant head effect. It focuses on the surge in electric blanket orders in Europe, analyzing the opportunities and challenges for Chinese manufacturing amidst the energy crisis. The article advises cross-border e-commerce sellers to pay attention to market dynamics, strengthen product development, emphasize brand building, and optimize supply chain management to seize opportunities and meet challenges. By understanding these factors, sellers can navigate the market effectively and capitalize on the growing demand for products like electric blankets.

01/06/2026 Logistics Industry Insights
Read More
Madecom Collapses As DTC Home Furnishings Market Struggles

Madecom Collapses As DTC Home Furnishings Market Struggles

The bankruptcy and liquidation of star home furnishing e-commerce company Made.com, with its core assets sold cheaply and leaving behind huge debts, has sparked reflection on the DTC model. This article analyzes the rise and fall of Made.com, revealing the challenges it faced in profitability, traffic acquisition, and the external environment. It provides insights for cross-border e-commerce companies in terms of product, traffic, operations, and risk management. The case highlights the vulnerabilities of relying solely on direct-to-consumer sales in a competitive and volatile market.

01/06/2026 Logistics Industry Insights
Read More
Counterfeit Goods Flood US Via Crossborder Logistics Gaps

Counterfeit Goods Flood US Via Crossborder Logistics Gaps

This paper explores the gray area of shipping counterfeit goods to the United States via international express delivery. It reveals tactics like misdeclaring product names and using batch shipments to evade customs inspection. The study emphasizes the risks of customs seizures, logistics delays, and legal repercussions. It also analyzes the feasibility and limitations of using SF Express forwarding and personal carriage as alternatives. Compliance and respect for intellectual property rights are fundamental to ethical cross-border trade. Operating legally and respecting intellectual property are the cornerstones of cross-border trade.

01/26/2026 Logistics
Read More
Global Shipping Guide Mastering Customs Clearance

Global Shipping Guide Mastering Customs Clearance

The "Customs Clearance in Progress" status of international express delivery is a necessary step when parcels arrive at the destination country's customs. This article analyzes the key steps involved in customs clearance, including document review, cargo inspection, and tax calculation. It also examines factors affecting clearance time, such as declaration information, product category, and the efficiency of the destination country's customs. Furthermore, it provides practical suggestions for accelerating customs clearance, such as accurate declaration, providing complete documentation, and choosing a suitable logistics company, helping you shorten waiting times.

01/26/2026 Logistics Encyclopedia
Read More
Postal Vs Commercial Shipping Ecommerce Costspeed Tradeoff

Postal Vs Commercial Shipping Ecommerce Costspeed Tradeoff

Self-fulfillment logistics for cross-border e-commerce requires balancing cost, delivery time, and customer experience. Postal services excel in low cost and wide coverage, suitable for small, lightweight items and remote areas. Commercial express companies offer high speed and stability, ideal for high-value goods and mainstream markets. Sellers should strategically combine these options based on order attributes, product characteristics, and target market, while also mitigating potential risks to maximize profitability. A flexible approach is key to optimizing logistics strategies in the competitive cross-border e-commerce landscape.

01/26/2026 Logistics Encyclopedia
Read More
Tiktok Shop Challenges Amazon Rakuten in Japans Beauty Market

Tiktok Shop Challenges Amazon Rakuten in Japans Beauty Market

TikTok Shop is still in its exploratory phase within the Japanese market, with beauty and personal care identified as a potential growth catalyst. Merchants need to pay attention to the rational consumption habits of Japanese consumers and strengthen localized operations. A dual approach of content seeding and product card conversion is crucial. Focusing on niche functional products and culturally relevant makeup can also help gain traction in this competitive landscape. Success hinges on understanding local preferences and tailoring strategies accordingly to navigate the challenges and capitalize on opportunities.

01/26/2026 Logistics Industry Insights
Read More
Crossborder Ecommerce Optimizes Air and Sea Freight Mix

Crossborder Ecommerce Optimizes Air and Sea Freight Mix

Cross-border e-commerce logistics choices require a comprehensive consideration of cost, timeliness, and risk. Air freight is suitable for high-value, time-sensitive goods, while sea freight is ideal for bulky, low-value items. Savvy sellers should establish a 'transportation mode decision matrix,' quantifying factors such as product value and sales cycle, and dynamically adjust strategies to maximize profits. Optimizing the balance between speed and expense is crucial for success in the global marketplace. Careful planning and analysis are key to selecting the most efficient and cost-effective shipping solutions.

01/29/2026 Logistics
Read More
Glow Glove Patent Lawsuit Freezes Assets at 42 Stores

Glow Glove Patent Lawsuit Freezes Assets at 42 Stores

An anonymous patent infringement lawsuit filed by Bright Hand LLC regarding glow gloves resulted in a Temporary Restraining Order (TRO) freezing assets of 42 stores. The case involves issues of patent ownership transfer, product design features, and the strategy of anonymous litigation. The targeted stores should actively respond to the lawsuit to avoid further losses. This event raises concerns about intellectual property protection and fair market competition. It highlights the complexities and potential impact of patent disputes, particularly when anonymity is involved, on businesses and the broader market.

02/12/2026 Customs Knowledge
Read More
Global Sunscreen Market Faces Growth and Challenges

Global Sunscreen Market Faces Growth and Challenges

The global sunscreen product market is experiencing steady growth, projected to reach $11.52 billion in 2024. Key markets include the United States, South Korea, and India. While offline channels remain dominant, online sales are rapidly growing. Consumer trends favor multifunctional, natural and organic, and high-efficacy sunscreens. Companies expanding overseas face challenges related to regulations, competition, and cultural differences. Success requires in-depth market understanding and precise targeting of consumer needs. Thorough market research and adaptation are crucial for navigating these complexities and achieving success in the global sunscreen market.

02/12/2026 Logistics Industry Insights
Read More