Ecommerce Sellers Leverage World Cup for Sales Growth

Ecommerce Sellers Leverage World Cup for Sales Growth

Budweiser's massive investment faced a World Cup ban, a marketing failure! How can cross-border e-commerce avoid repeating this mistake? This article details World Cup marketing strategies, offering practical advice on creating a festive store atmosphere, social media marketing, and advertising. It also provides a guide to avoid marketing pitfalls, helping sellers leverage the event to achieve brand exposure and sales growth. Learn how to accurately capitalize on the World Cup buzz and maximize your ROI while avoiding common marketing missteps during this global event.

01/06/2026 Logistics Industry Insights
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Amazon Sellers in Europe Hit by Trademark Fraud Scheme

Amazon Sellers in Europe Hit by Trademark Fraud Scheme

Recently, Amazon European sellers experienced a large-scale listing removal event, suspected to be triggered by malicious complaints due to "OIMG" trademark abuse. This incident is similar to the previous "Closhion" event, highlighting the severity of malicious competition in the cross-border e-commerce sector. Sellers should actively appeal to protect their rights and interests. The industry needs to strengthen supervision and self-discipline to build a healthy and orderly e-commerce ecosystem. This incident underscores the vulnerability of sellers to malicious attacks and the need for robust protection mechanisms.

01/04/2026 Logistics Industry Insights
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Palau Updates Tariff System to Boost Trade Efficiency

Palau Updates Tariff System to Boost Trade Efficiency

Palau will host a WCO National Workshop in July 2025, aimed at strengthening tariff classification work and enhancing customs efficiency and international competitiveness. This event offers valuable experience and learning opportunities for customs officials and stakeholders, promoting the facilitation of global trade.

07/02/2025 Logistics
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2025 World Ports Conference Adapts to Postpandemic Era

2025 World Ports Conference Adapts to Postpandemic Era

The International Association of Ports and Harbors (IAPH) has innovatively transformed in response to the pandemic by reimagining the World Ports Conference as a televised event. This adaptation successfully attracted more participants, showcasing the organization's ability to flexibly respond to challenges and the industry's cohesion.

08/05/2025 Logistics
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New Flight Alerts Boost Airline Travel Efficiency

New Flight Alerts Boost Airline Travel Efficiency

Flight Info Alerts provides airlines and travel agencies with real-time flight information, enhancing decision-making efficiency and customer service quality. Users can receive updates on global flight schedules and status changes through Azure Event Hubs, enabling personalized alerts that improve operational efficiency and customer satisfaction.

08/07/2025 Logistics
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Subscribe to IATA Updates for Aviation Industry Insights

Subscribe to IATA Updates for Aviation Industry Insights

Subscribe to IATA event updates and stay informed about the latest activities of the International Air Transport Association (IATA). Gain insights into industry trends, expand your network, and discover collaboration opportunities. Sponsorship and exhibition opportunities are also available to help your brand stand out in the global aviation industry.

12/30/2025 Logistics
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Study Compares Inhouse Vs Outsourced Transport Management

Study Compares Inhouse Vs Outsourced Transport Management

This article explores the in-house vs outsourcing decisions companies face in transport management, emphasizing the importance of key aspects such as carrier management, order management, transport execution, event management, and performance reporting. It provides a comprehensive perspective and analysis to assist businesses in choosing the most suitable transport management model.

08/06/2025 Logistics Encyclopedia
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