Amazon Display Ads Drive High Conversion Rates

Amazon Display Ads Drive High Conversion Rates

The calculation method for Amazon Display Ads conversion rate has changed, now including view-through conversions, potentially inflating data. Sellers should interpret data cautiously, distinguishing between click-through and view-through conversions. Optimize audience targeting and ad creatives, and continuously test and refine strategies for more effective marketing. Focus on understanding the true impact of your campaigns by analyzing the specific types of conversions generated.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Boost Sales with Optimization and Ads

Ebay Sellers Boost Sales with Optimization and Ads

This article provides an in-depth analysis of core strategies for eBay product optimization and advertising, offering practical guidance for sellers to create bestseller items. It covers product optimization techniques such as title optimization, keyword placement, and image processing, as well as advertising strategies like conversion rate monitoring and ad iteration. The aim is to help sellers increase product visibility and conversion rates, ultimately achieving sales growth.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Guide to A9 A10 Algorithm Success

Amazon Sellers Guide to A9 A10 Algorithm Success

This article provides an in-depth analysis of Amazon's A9 algorithm, revealing key factors influencing product ranking, such as keyword relevance, conversion rate, and sales history. It also introduces updates from the A10 algorithm, highlighting the importance of organic sales, geographic ranking, and off-site traffic. By offering practical optimization strategies, this guide aims to help sellers improve their product ranking and achieve significant sales growth.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Risk Higher Costs With DIY Trademark Filings

Amazon Sellers Risk Higher Costs With DIY Trademark Filings

This article analyzes the pros and cons of DIY Amazon trademark registration based on the experience of someone who has been through the process. While DIY registration can save money, it requires significant time and effort and is prone to errors. In contrast, choosing a professional agency can save time and energy and increase the registration success rate, which may be a wiser choice for sellers.

12/30/2025 Customs Knowledge
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Tiktok Shop Dispute Resolution Guide for Sellers

Tiktok Shop Dispute Resolution Guide for Sellers

This article provides a detailed interpretation of the TikTok Shop violation appeal process and techniques. Focusing on five major appeal scenarios, including penalties, compensation, and reviews, it offers targeted evidence preparation suggestions to help merchants improve their appeal success rate, protect their rights, and achieve compliant operations. It guides merchants through the intricacies of navigating TikTok Shop's compliance requirements and effectively challenging unfair or inaccurate violation notices.

12/30/2025 Customs Knowledge
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Ebay Sellers Use Feedback to Mitigate Negative Reviews

Ebay Sellers Use Feedback to Mitigate Negative Reviews

eBay sellers can now rate buyers! This article details the steps for eBay sellers to provide feedback to buyers, including tips on writing effective reviews. It aims to help sellers protect their rights, expose problematic buyers, and improve their store's reputation by leveraging the feedback system. Ultimately, the goal is to collectively maintain eBay's transaction order and foster a fair, just, and harmonious e-commerce ecosystem.

12/30/2025 Logistics Encyclopedia
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September Trucking Spot Rates Climb As Volumes Fluctuate

September Trucking Spot Rates Climb As Volumes Fluctuate

The US trucking freight market in September presented a complex picture: capacity declined while rates saw a slight increase. This wasn't driven by demand but rather by freight imbalances and capacity shifts. Analysts are pessimistic about the upcoming peak season, anticipating weak volumes. Some carriers may benefit from marginal rate increases. Market participants need to closely monitor market dynamics and adjust strategies to navigate the challenges.

02/04/2026 Logistics Industry Insights
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Freight Industry Targets Three Key Goals for Transformation

Freight Industry Targets Three Key Goals for Transformation

Breakthrough research reveals the top three priorities for the transportation industry in the next 12 months: emissions reduction, contract optimization, and rate stability. The report emphasizes the need for collaboration between shippers and carriers to achieve these goals. This involves embracing green initiatives, building mutually beneficial contracts, and rationally navigating market volatility. By working together, stakeholders can shape a sustainable, efficient, and mutually beneficial supply chain.

02/04/2026 Logistics Industry Insights
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Capesize Freight Rates Jump Amid Tight Supplydemand Balance

Capesize Freight Rates Jump Amid Tight Supplydemand Balance

Capesize market defies seasonal trends with a remarkable 25% freight rate surge. Analysis indicates that tight vessel supply in the North Atlantic, stable iron ore exports from Brazil, and a significant increase in bauxite demand from West Africa are the primary drivers. Looking ahead, bauxite exports from Guinea are poised to become a new engine for Capesize demand growth, potentially reshaping the market landscape.

02/05/2026 Logistics
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Sinoeuropean Shipping Rates Hit Record Low Amid Demand Slump

Sinoeuropean Shipping Rates Hit Record Low Amid Demand Slump

This article delves into the key factors influencing freight rates from China to Europe, including supply and demand, fuel prices, and port congestion. It provides a detailed interpretation of the significant freight rate decline in 2023. The article also forecasts market trends for the near future, anticipating that freight rates will remain at low levels. This analysis offers valuable insights for professionals in the shipping industry.

02/06/2026 Logistics
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