Service and Cost Drive 2024 Forklift Purchasing Trends
The 2024 forklift application survey reveals that service quality and total cost of ownership are surpassing price as key factors in forklift procurement decisions. Companies are placing greater emphasis on reliability, service support, safety, and energy efficiency during evaluation. Economic conditions are influencing purchasing intentions, and regular replacement of parts is a primary maintenance focus. This shift indicates a growing awareness of the long-term value and operational efficiency offered by superior service and reliable equipment, rather than solely focusing on initial purchase price.









