Amazon DSP Boosts Targeted Ad Growth for Brands

Amazon DSP Boosts Targeted Ad Growth for Brands

Amazon's Demand-Side Platform (DSP) is a robust programmatic advertising platform that allows advertisers to programmatically buy display and video ads, reaching, educating, and re-engaging potential customers both on and off Amazon. It's suitable for brands selling products on Amazon and those looking to expand their customer reach. Through retargeting and prospecting capabilities, DSP enables precise targeting of potential customers, enhancing brand awareness and driving sales.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Boost Ad Spending for Holiday Season

Amazon Sellers Boost Ad Spending for Holiday Season

The end-of-year peak season on Amazon is highly competitive, making traffic acquisition crucial both on and off the platform. Display Ads offer broad reach, allowing precise targeting through audience and content relevance. Utilizing strategies like retargeting and similar product targeting can effectively boost new product traffic, capture competitor traffic, and encourage cross-selling. This helps sellers achieve sales breakthroughs during the peak season.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Boost Sales with Offplatform Video Ads

Amazon Sellers Boost Sales with Offplatform Video Ads

Good news for Amazon sellers! Display advertising video feature gets a significant upgrade, helping you break through the bottleneck of on-site traffic and embrace massive off-site exposure. Reach potential customers accurately on third-party websites and apps through vivid video ads, enhance brand awareness, and achieve explosive sales growth. Seize the peak season opportunity and make your products stand out in the market!

01/16/2026 Logistics Industry Insights
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Freight Forwarders Guide to Cutoff and Sailing Times

Freight Forwarders Guide to Cutoff and Sailing Times

This article provides an in-depth analysis of the freight forwarding term "Several Cut-offs and Openings," detailing the meanings and operational key points of various "cut-offs," including Customs Clearance Cut-off, AMS/ACI/ENS Cut-off, Documentation Cut-off, Cargo Cut-off, and ISF Filing. It aims to help foreign trade practitioners understand critical time nodes, avoid potential risks, and ensure smooth cargo transportation. The article clarifies the significance of each cut-off time in the international shipping process, enabling better planning and execution of shipments.

09/26/2025 Logistics Encyclopedia
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Ebay Sellers Gain Edge With Advanced US Marketing Tactics

Ebay Sellers Gain Edge With Advanced US Marketing Tactics

This article delves into promotion strategies for eBay US, covering four key areas: on-site optimization, emotional marketing, off-site traffic generation, and store optimization. By optimizing listings, building emotional connections with customers, expanding traffic channels, and enhancing the overall store experience, this guide aims to help sellers achieve sales growth on eBay US. It provides actionable insights and practical tips for maximizing visibility and driving conversions on the platform.

01/06/2026 Logistics Encyclopedia
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Amazon Struggles With Traffic Strategy in New Product Launch

Amazon Struggles With Traffic Strategy in New Product Launch

Launching new products on Amazon is challenging due to intense competition for traffic. Optimizing conversion rates and reviews is crucial. The off-season presents even greater difficulties. Focus on high-traffic, low-priced products and implement data-driven, refined operations. This approach helps navigate the competitive landscape and maximize visibility and sales for new products, especially during slower periods. Continuous monitoring and adjustments based on performance data are key to success.

12/31/2025 Logistics Industry Insights
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Ebay Sellers Boost Sales with Offplatform Promotions

Ebay Sellers Boost Sales with Offplatform Promotions

This article delves into the necessity of off-eBay promotion, providing a detailed analysis of popular channels such as Facebook and Google Ads, and offering eBay advertising cost calculation formulas and setup tips. It aims to help sellers effectively expand their market reach, enhance brand influence, and ultimately achieve sales growth. The strategies discussed focus on driving external traffic to eBay listings and optimizing advertising campaigns for maximum return on investment.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Boost Sales with Free Marketing Tactics

Amazon Sellers Boost Sales with Free Marketing Tactics

Amazon sellers can leverage zero-cost off-Amazon traffic strategies. Explore the Amazon Live commission-only model and channels like Roundforest to boost sales, increase reviews, and build brand reputation. This approach allows sellers to expand their reach beyond the Amazon marketplace without incurring significant advertising expenses. By strategically utilizing these methods, sellers can drive targeted traffic to their product listings, ultimately leading to higher conversion rates and improved brand visibility.

01/16/2026 Logistics Industry Insights
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Google Adsense Guide Helps Websites Monetize Content

Google Adsense Guide Helps Websites Monetize Content

This article provides a detailed guide on how to integrate Google AdSense from scratch, covering key steps such as account application, resolving the ads.txt issue, choosing ad types, using Google Tag Manager for code management, optimizing ad settings, and mobile optimization. It aims to help readers quickly master website monetization techniques and convert traffic into actual revenue. The guide provides practical advice and solutions to common challenges encountered during the AdSense implementation process, empowering users to maximize their earning potential.

01/05/2026 Customs Knowledge
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Freight Forwarders Face Key Customs Clearance Cutoff Times

Freight Forwarders Face Key Customs Clearance Cutoff Times

This article delves into the concept of cut-off time, differentiating between goods within and outside the bonded area. Using Shanghai Port as an example, it details the cut-off operation procedures for various ports. Furthermore, it provides practical advice on avoiding cut-off risks, assisting freight forwarders in efficient customs clearance and preventing unnecessary losses. The article aims to clarify the complexities surrounding cut-off times and empower freight forwarders to navigate port operations more effectively.

08/23/2025 Customs Knowledge
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