Google Ads Guide Boosts Global Ecommerce Growth

Google Ads Guide Boosts Global Ecommerce Growth

This article provides a detailed guide for cross-border e-commerce sellers on how to run Google Ads campaigns. It covers beginner-friendly methods, advanced techniques for refined operations, and the use of Google Analytics to track ad performance. The goal is to help sellers fully master Google Ads campaign skills, improve advertising ROI, and achieve rapid growth in their cross-border e-commerce businesses. From basic setup to performance analysis, this guide aims to empower sellers with the knowledge needed to optimize their Google Ads strategies.

01/06/2026 Logistics Encyclopedia
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Schneider National Accelerates Uschina Trade with Fast Track Service

Schneider National Accelerates Uschina Trade with Fast Track Service

Schneider National has launched Fast Track, a premium rail service designed to provide faster and more reliable intercontinental transportation between the US and China. This service integrates highway and railway resources, achieving a 95% on-time performance rate and near-zero loss security. The introduction of Fast Track will help businesses improve efficiency, reduce costs, and ultimately win market competition. By offering a streamlined and secure solution, Schneider aims to optimize the supply chain for companies engaged in US-China trade, enhancing their overall logistics performance.

01/08/2026 Logistics
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Key Tools for Global Ecommerce Growth Email and Keywords

Key Tools for Global Ecommerce Growth Email and Keywords

This article focuses on tools commonly used by cross-border e-commerce sellers in EDM marketing and SEO optimization, including email verification, email tracking, and keyword analysis tools. By introducing foreign trade email tools and keyword analysis tools, it aims to help sellers accurately reach potential customers, track email performance, and discover high-potential keywords. The ultimate goal is to improve marketing effectiveness and product competitiveness, leading to increased sales performance. This will allow sellers to optimize their campaigns and improve their overall ROI.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Can Now Adjust Ad Spend Hourly Via Adtomic

Amazon Sellers Can Now Adjust Ad Spend Hourly Via Adtomic

Helium 10 Adtomic enhances Amazon advertising with dayparting optimization! Precisely control your ad spend during peak performance hours to improve ACOS and drive more traffic. This upgrade automates ad management, helping boost sales and maximize ROI by focusing budget on the most profitable times of day. Optimize your campaigns by scheduling ads to run when customers are most likely to convert, leading to significant improvements in advertising efficiency and overall sales performance. This feature empowers sellers to refine their strategies and achieve better results.

12/29/2025 Logistics Industry Insights
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Google Ads Enhances Targeting for Overseas Markets

Google Ads Enhances Targeting for Overseas Markets

This article provides an in-depth analysis of time-based and location-based targeting strategies in Google Ads, guiding e-commerce beginners on how to improve advertising efficiency and avoid budget waste through precise scheduling and geographic positioning. It covers advertising platform operation procedures, bidding adjustment techniques, and performance monitoring methods. The aim is to help readers master core settings and maximize the value of their advertising budget. This includes practical tips on setting up campaigns for optimal performance and understanding key metrics to track success.

01/15/2026 Logistics Encyclopedia
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Challenges Faced by Publicly Listed Port Companies

Challenges Faced by Publicly Listed Port Companies

Multiple listed companies in the port industry have reported poor performance in their semi-annual reports. Rizhao Port experienced a 15.74% year-on-year decline in revenue and a 40% reduction in net profit. Xiamen Port saw a slight revenue drop, but its net profit, after excluding non-recurring gains and losses, plunged by 13.82%. Jinzhou Port is similarly challenged by low coal prices and a sharp decrease in grain turnover. These factors have severely impacted the operations and performance of port companies, raising concerns about the industry's outlook.

07/21/2025 Logistics
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Gambia Revenue Authority Adopts WCO Trade Facilitation Tool

Gambia Revenue Authority Adopts WCO Trade Facilitation Tool

The Gambia Revenue Authority (GRA) is collaborating with the World Customs Organization (WCO) to enhance trade facilitation capabilities through the WCO's Performance Measurement Mechanism (PMM). This initiative aims to assess customs performance, optimize operations, and promote economic development. The GRA is focusing on measures such as the Authorized Economic Operator (AEO) program and Coordinated Border Management (CBM) to align with the WTO's Trade Facilitation Agreement and provide a model for other developing countries. The PMM will help identify areas for improvement and track progress towards achieving trade facilitation goals.

12/30/2025 Customs Knowledge
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Ebay Sellers Gain Edge with Title Optimization Strategies

Ebay Sellers Gain Edge with Title Optimization Strategies

This article delves into the core strategies and considerations for eBay title optimization, including word count utilization, keyword strategies, and A/B testing, aiming to help sellers improve product visibility and click-through rates. It emphasizes a user-centric approach and data-driven continuous title optimization to achieve better sales performance on the eBay platform. By focusing on relevant keywords and compelling language, sellers can attract more potential buyers and increase their chances of making a sale. The importance of testing and refining titles based on performance data is also highlighted.

12/29/2025 Logistics Encyclopedia
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WCO Launches Global Program to Enhance Customs Efficiency

WCO Launches Global Program to Enhance Customs Efficiency

The World Customs Organization (WCO) has launched the second round of its Performance Measurement Mechanism (PMM), inviting members to participate in self-assessment. This initiative aims to help national customs administrations identify challenges, improve operations, and receive targeted capacity building assistance from the WCO. The PMM comprehensively evaluates customs performance in areas such as trade facilitation, revenue collection, and enforcement. Ultimately, the goal is to enhance the efficiency and effectiveness of customs worldwide, thereby fostering international trade development and contributing to a more secure and predictable global trading environment.

01/15/2026 Customs Knowledge
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Key Logistics Tips for Crossborder Ecommerce Sellers

Key Logistics Tips for Crossborder Ecommerce Sellers

This article explores several common logistics methods used in cross-border e-commerce, including postal small packages, dedicated line logistics, international express, and overseas warehouses. By analyzing the characteristics and applicable scenarios of each method, it aims to assist sellers in selecting the appropriate logistics strategy to enhance customer experience and reduce costs.

08/04/2025 Logistics Encyclopedia
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