Amazons newer Model Feature Increases Seller Traffic

Amazons newer Model Feature Increases Seller Traffic

Amazon's "New Version Model" is a free tool that allows sellers to showcase newer product versions on older product listing pages, guiding buyers to purchase the latest models. Setting up requires meeting conditions such as product relevance and brand consistency, and submitting an application in the Seller Central. This feature helps seamlessly connect old and new products, boosting traffic conversion and sales. It leverages existing listing traffic to promote new products and provides a better customer experience by highlighting the latest offerings.

01/16/2026 Logistics Encyclopedia
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Coupangs Offsite Ad Feature Sparks Seller Debate

Coupangs Offsite Ad Feature Sparks Seller Debate

Coupang has launched a new off-site advertising feature, providing sellers with a new channel to acquire traffic. This article analyzes the advantages and disadvantages of this feature from the seller's perspective, and provides applicable audiences and usage suggestions. It emphasizes that Listing optimization is the core to improving conversion rates, and points out that the Coupang advertising algorithm still has room for improvement. Ultimately, successful campaigns require a solid product listing and understanding of the platform's algorithm.

01/16/2026 Logistics Industry Insights
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Amazon Updates Seller Ratings to Emphasize Compliance

Amazon Updates Seller Ratings to Emphasize Compliance

Amazon's platform rules are becoming increasingly refined, making compliance a baseline for survival. This article interprets the latest Amazon policy changes, emphasizing the importance of compliance, branding, and refined operations. It argues that a long-term focus is the fundamental way to succeed on Amazon. Sellers need to pay attention to account performance, avoid repeated violations, and align with platform policies to achieve sustainable development. By prioritizing these aspects, sellers can navigate the complexities of Amazon and build a thriving business for the long haul.

01/16/2026 Logistics Industry Insights
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Amazons Account Health Assurance Sparks Seller Debate

Amazons Account Health Assurance Sparks Seller Debate

Amazon launched the "Account Health Assurance" program, promising account protection from suspension upon enrollment. However, seller opinions are mixed, citing high entry barriers and Amazon retaining the final interpretation. While the program can reduce the risk of account suspension, sellers still need to continuously optimize their operations and proactively respond to platform policy changes. It's not a guaranteed 'get out of jail free' card, but rather a tool requiring ongoing effort.

01/16/2026 Logistics Industry Insights
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Shopee Introduces Seller Fees in Southeast Asia

Shopee Introduces Seller Fees in Southeast Asia

Shopee announced a 5% technology service fee for sellers in Singapore, Malaysia, Thailand, and Vietnam, effective February 2026, to cover platform operating costs. To mitigate the impact, Shopee will provide advertising credit subsidies. This move may prompt sellers to re-evaluate their operating costs and adjust their business strategies accordingly. The introduction of the fee represents a change in Shopee's pricing structure and could influence seller behavior within the cross-border e-commerce landscape.

01/15/2026 Logistics Industry Insights
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Temus Testing Policy Raises Seller Compliance Costs

Temus Testing Policy Raises Seller Compliance Costs

New regulations on the Temu platform will take effect on October 1st, exclusively recognizing testing reports issued by service market institutions approved by Temu. This covers both full-service and semi-service products. The move aims to strengthen product quality supervision, but may increase compliance costs for merchants. Merchants should proactively respond by partnering with platform-approved institutions and improving product quality to adapt to the new regulations.

01/19/2026 Logistics
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Amazon Upgrades Seller Central to Improve Efficiency

Amazon Upgrades Seller Central to Improve Efficiency

Amazon Seller Central has undergone a significant upgrade, featuring a redesigned homepage interface and a "Customized Analysis" tool to enhance seller efficiency. By integrating with Ecloud ERP's inventory management, sales analytics, and advertising optimization capabilities, sellers can achieve data-driven, refined operations and gain a competitive edge. This upgrade allows for better tracking of key performance indicators and more informed decision-making, ultimately leading to improved sales and profitability in the Amazon marketplace.

01/21/2026 Logistics Industry Insights
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Ozon Revises Seller Pricing with New Cost Controls

Ozon Revises Seller Pricing with New Cost Controls

Ozon platform updated seller offer terms, introducing order cancellation express service fee deductions, but waiving "last mile" fees in specific cases. Sellers need to prioritize order management, optimize logistics, and strengthen communication. Actively adjusting business strategies is crucial to cope with increased costs and achieve sustainable development. This includes carefully monitoring order fulfillment, exploring alternative shipping options, and proactively addressing customer inquiries to minimize cancellations and maximize efficiency within the updated Ozon framework.

11/03/2025 Logistics
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Amazon Revamps Seller Rating System Key Changes Explained

Amazon Revamps Seller Rating System Key Changes Explained

Amazon's fall Prime Day is approaching, and Prime Exclusive Discounts now require a fee, demanding seller flexibility. Simultaneously, Amazon is testing removing product ratings from search pages, sparking debate about conversion rates and opportunities for new products. Sellers should focus on product quality, optimize product detail pages, acquire genuine reviews, and operate compliantly to adapt to platform changes. This includes understanding the impact of paid Prime discounts and the potential shift in consumer behavior due to the absence of visible ratings in search results.

01/04/2026 Logistics Industry Insights
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