Kwai Advertisers Adopt Threetier Strategy for Better Results

Kwai Advertisers Adopt Threetier Strategy for Better Results

This article provides an in-depth analysis of the three-layer account structure (Account, Ad Group, Ad) within the Kwai advertising platform. It elaborates on the functional positioning, key settings, and practical applications of each layer. Through case study analysis, it offers advertisers systematic strategies for managing ad campaigns, improving placement efficiency, and enhancing overall performance. The focus is on providing actionable insights for optimizing Kwai ad spend and achieving better results in cross-border e-commerce.

Freight Leaders Endorse Sean Duffy for Transportation Secretary

Freight Leaders Endorse Sean Duffy for Transportation Secretary

Freight organizations, including the American Trucking Associations, the Association of American Railroads, and the American Association of Port Authorities, have expressed support for Sean Duffy's nomination as U.S. Transportation Secretary. They believe Duffy's understanding of the freight industry will help address issues like aging infrastructure and driver shortages, while also improving rail efficiency and port competitiveness. This nomination signals potential significant changes in U.S. transportation policy, potentially prioritizing infrastructure improvements and solutions for supply chain challenges.

01/21/2026 Logistics
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Trucking Conditions Improve but Recovery Still Slow FTR Index

Trucking Conditions Improve but Recovery Still Slow FTR Index

The latest FTR Trucking Conditions Index (TCI) indicates improvements in the trucking industry, but recovery faces challenges like excess capacity, high fuel costs, and driver shortages. The report emphasizes the need for continued capacity adjustments and efficiency improvements for the industry to survive and thrive in the competitive market. Market conditions are expected to continue improving in early next year. The industry needs to focus on streamlining operations and adapting to changing demands to achieve sustainable growth.

DHL Invests 22M to Expand San Diego Logistics Hub

DHL Invests 22M to Expand San Diego Logistics Hub

DHL is investing $22 million to expand its San Diego logistics center, enhancing international freight capabilities and optimizing service efficiency while incorporating a sustainable development strategy. The new facility, spanning over 86,000 square feet, features advanced equipment to accelerate cargo processing. DHL is committed to environmental responsibility, planning to introduce electric vehicles and pursue LEED certification. This expansion aims to address the growing demand for international freight, improve customer experience, and contribute to San Diego's economic growth.

01/21/2026 Logistics
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Gross Outlines Multimodal Growth Strategies at Railtrends

Gross Outlines Multimodal Growth Strategies at Railtrends

At the RailTrends conference, Larry Gross, President of Gross Transportation Consulting, analyzed the current state and future of the multimodal transportation market. He believes that despite competition from trucking, significant opportunities exist for multimodal growth by improving service, optimizing operations, embracing technology, and focusing on sustainability. Government support is also crucial for realizing this potential and overcoming challenges in the intermodal sector. These strategies are key to enhancing the efficiency and appeal of rail-based intermodal solutions.

Ecommerce Firms Rethink Lastmile Delivery Beyond Boxes

Ecommerce Firms Rethink Lastmile Delivery Beyond Boxes

E-commerce last-mile delivery is undergoing a transformation, with hyperlocal delivery, green practices, locker systems, and technology enablement as four key trends. Retailers are seeking to reduce costs and improve efficiency while meeting consumers' demands for speed and convenience. The future of e-commerce delivery will be more efficient, environmentally friendly, and intelligent. This includes optimizing routes, utilizing alternative fuel vehicles, and leveraging data analytics to improve the overall delivery experience for both businesses and customers.

Revised Kyoto Convention to Enhance Trade Facilitation Postreview

Revised Kyoto Convention to Enhance Trade Facilitation Postreview

The 30th session of the Revised Kyoto Convention (RKC) Management Committee focused on reviewing specific annexes aimed at simplifying customs procedures, reducing trade costs, improving clearance efficiency, and promoting international trade growth. The meeting decided to extend the review period until December 2023 to refine the RKC guidelines and draft annexes. This extension aims to create a more convenient and efficient future for global trade by ensuring the RKC remains a relevant and effective tool for trade facilitation worldwide.

Barbados Customs Modernizes with WCO Support to Boost Trade

Barbados Customs Modernizes with WCO Support to Boost Trade

With the support of the World Customs Organization, the Barbados Customs and Excise Department launched an organizational restructuring project aimed at improving operational efficiency, revenue collection, and trade facilitation. By implementing a competency-based HRM system, the department aims to foster a sense of belonging and pride among employees and develop career paths for the next generation. The Minister of Finance pledged to provide the necessary support to extend this approach across all departments within the Ministry of Finance.

Eswatini Enhances Customs AEO Program to Boost Economy

Eswatini Enhances Customs AEO Program to Boost Economy

Eswatini Customs is upgrading its Authorized Economic Operator (AEO) program to enhance trade security and efficiency, fostering economic growth. With the support of the WCO, through workshops, technical assistance, and inter-agency cooperation, Eswatini Customs is committed to creating a more efficient and accessible trade environment. This initiative aims to attract investment and integrate the country further into the global economy. The upgraded AEO program is a key component of their modernization efforts, streamlining processes and improving compliance.

Jordan Customs Streamlines Ecommerce Clearance for Faster Trade

Jordan Customs Streamlines Ecommerce Clearance for Faster Trade

The World Customs Organization, in collaboration with Jordan Customs, is optimizing rapid customs clearance processes through the SECO-WCO Global Trade Facilitation Programme, aiming to enhance Jordan's trade efficiency. These new regulations will benefit industries such as e-commerce and express delivery, promoting economic development. Global trade facilitation is a growing trend, and countries should actively learn from each other's experiences and share the benefits of trade. The project highlights the importance of streamlining customs procedures for economic growth.