Ebay Simplifies Brand Authorization Process for Sellers

Ebay Simplifies Brand Authorization Process for Sellers

This article provides a detailed guide to the complete eBay brand authorization submission process. It covers steps such as logging into the Seller Hub, accessing the Brand Management page, selecting the brand type, filling in brand information, uploading brand authorization documents, and submitting the brand for review. The aim is to help sellers understand how to compliantly sell branded goods on the eBay platform and avoid infringement risks. This ensures sellers are properly authorized and adhere to eBay's policies regarding brand ownership and intellectual property.

02/03/2026 Customs Knowledge
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Ecommerce Sellers Warned Against Exploiting Huaweis Brand

Ecommerce Sellers Warned Against Exploiting Huaweis Brand

In cross-border e-commerce, some sellers attempt to promote child car seats by misusing keywords of popular brands like "Huawei." While this may attract traffic in the short term, it carries significant legal and platform rule risks. Compliant operation and respect for intellectual property are crucial for sustainable success in cross-border e-commerce. Such practices can lead to account suspension and legal repercussions. Building a reputable brand requires ethical marketing strategies and adherence to regulations.

02/05/2026 Customs Knowledge
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Aliexpres Expands Brand Licensing Options for Sellers

Aliexpres Expands Brand Licensing Options for Sellers

This article delves into the recent brand authorization opportunities on AliExpress, covering brands like MINISO, HEROCROSS, Winnie the Pooh, Genshin Impact, Domuya, Hot Toys, and Kidsland. It proposes key strategies for AliExpress sellers to capitalize on these opportunities, including assessing qualifications, selecting appropriate brands, developing operational plans, maintaining communication, and prioritizing intellectual property protection. The aim is to help sellers enhance their store competitiveness and achieve revenue growth by leveraging these brand authorizations.

02/05/2026 Customs Knowledge
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Amazons Brand Program Transforms US Ecommerce Landscape

Amazons Brand Program Transforms US Ecommerce Landscape

Amazon has launched the 'Top Brand' program in the US market, aiming to strengthen brand authorization and protection, enhance brand value and premium capabilities, and optimize the platform ecosystem. This move will solidify Amazon's market leadership, intensify competition among e-commerce platforms, and promote the branding process in the e-commerce industry. Brand merchants need to strengthen brand image building, improve brand authorization and protection mechanisms, pay attention to sales data and customer reviews, and actively respond to this change.

02/05/2026 Logistics Industry Insights
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Globalsources Hits 36B Revenue in Q1 Amid China Ecommerce Boom

Globalsources Hits 36B Revenue in Q1 Amid China Ecommerce Boom

This article analyzes the success secrets of GreatStar, a leading cross-border e-commerce seller, achieving 3.6 billion RMB in quarterly revenue. It reveals the company's strategy of building competitive advantages through focusing on R&D innovation, establishing a solid supply chain, and cultivating its brand. The analysis also touches upon Loctek's significant investment in overseas warehouses, highlighting the importance of brand building and supply chain fortification in the latter stage of cross-border e-commerce. This provides development insights for small and medium-sized sellers.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Shift from Dropshipping to Branding for Global Ecommerce

Amazon Sellers Shift from Dropshipping to Branding for Global Ecommerce

The 'porter' model of cross-border e-commerce is facing challenges on platforms like Amazon, exposing issues such as logistics tracking, review risks, and quality concerns. Branding has become a necessity. Small sellers should prioritize profit, focus on specific product categories, and steadily build brand influence. Experts point out that the future of cross-border e-commerce will place greater emphasis on product quality, brand value, and user experience. A gradual and sustainable approach to branding is key for long-term success in the competitive landscape.

12/29/2025 Logistics Industry Insights
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AI Search Strategies Help Emerging Brands Gain Visibility

AI Search Strategies Help Emerging Brands Gain Visibility

Small and medium-sized emerging businesses looking to stand out in the age of AI search need to build a "digital knowledge body" that allows AI to understand and trust their professional value. By reshaping content, establishing trust, and continuously feeding AI, companies can transform products into solutions, build a professional reputation, strengthen brand awareness, and ultimately encourage AI to proactively recommend their brand. This involves strategies focused on content optimization for AI understanding, building trust signals, and consistently providing relevant information to AI systems.

02/05/2026 Logistics Industry Insights
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Amazon FBA Explained: A Complete Guide

Amazon FBA Explained: A Complete Guide

Amazon FBA (Fulfillment by Amazon) offers sellers efficient fulfillment services, helping them reduce shipping times and enhance customer experience. The primary advantages of FBA include cost savings in management, increased sales opportunities, simplified return processes, and brand visibility. By utilizing Amazon's warehousing and logistics system, sellers can achieve better market opportunities, making it suitable for selling small, high-margin products.

07/14/2025 Logistics Encyclopedia
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Rapid Development of Postal International Express Small Package Business and Future Trends

Rapid Development of Postal International Express Small Package Business and Future Trends

In recent years, the postal international express small package business has grown rapidly, especially in the cross-border e-commerce sector. The Hangzhou Postal Package Business Bureau aims to provide a one-stop solution for e-commerce by integrating resources, enhancing services, and opening dedicated lines. They handle up to 100,000 packages per day, covering over 220 countries worldwide. Additionally, the postal bureau actively supports small and medium-sized e-commerce businesses and leverages government support platforms to facilitate future development.

07/21/2025 Logistics
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EU Moves to End Tax Exemptions for Small Parcels Targeting Chinese Ecommerce

EU Moves to End Tax Exemptions for Small Parcels Targeting Chinese Ecommerce

The EU has prematurely abolished the VAT exemption for low-value shipments, targeting Chinese e-commerce platforms. Under the new regulations, all parcels entering the EU will be subject to tariffs. Chinese sellers should actively respond by optimizing their supply chains, strategically deploying overseas warehouses, and enhancing product value. This will enable compliant and branded operations to meet the new market challenges. Focusing on compliance and brand building is crucial for Chinese sellers to navigate the evolving EU e-commerce landscape.

01/26/2026 Logistics Industry Insights
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