Indigopetcos Pet Broom Gains Popularity on Tiktok Boosts Sales

Indigopetcos Pet Broom Gains Popularity on Tiktok Boosts Sales

Indigopetco achieved viral success on TikTok with its pet cleaning broom, selling over 3400 units monthly. Their success is attributed to a clear brand strategy, diverse channel distribution, product diversification and customized services, and scenario-based marketing promotions. This case provides valuable experience for brands going overseas, especially in social media marketing. By leveraging TikTok's reach and engaging content, Indigopetco effectively targeted pet owners and drove significant sales. Their approach highlights the power of combining innovative products with strategic social media campaigns for global brand growth.

02/05/2026 Logistics Industry Insights
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Royal Canin Myfoodie Lead Chinas Double 11 Pet Sales

Royal Canin Myfoodie Lead Chinas Double 11 Pet Sales

The first three days of Tmall's Double 11 sales report reveals that go!, Royal Canin, and Myfoodie ranked among the top three brands in overall sales. Royal Canin's flagship store, Boqii.com's flagship store, and Myfoodie's flagship store secured the top three positions in overall store sales. Various sub-categories also showcased notable highlights in store sales rankings, indicating the continued rise in popularity of the pet economy. Pet consumption is showing strong growth during the Double 11 shopping festival.

02/11/2026 Logistics Industry Insights
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Tmalls Double 11 Sees Surge in Pet Supplies Spending

Tmalls Double 11 Sees Surge in Pet Supplies Spending

The fifth-day sales report of pet supplies on Tmall's Double 11 reveals the booming pet economy. KaiRuiSi, Myfoodie, and Crazy Puppy remain the top three brands in overall sales. Various sub-categories also showcase impressive store sales. The report highlights trends such as high brand concentration, strong demand for niche products, the rise of health-conscious consumption, and the increasing importance of online channels. These insights underscore the dynamic growth and evolving consumer preferences within the pet market during the Double 11 shopping festival.

02/11/2026 Logistics Industry Insights
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Chinas Pet Market Grows As Local Brands Gain Share

Chinas Pet Market Grows As Local Brands Gain Share

PwC reports indicate rapid growth in China's pet market, projected to reach RMB 270-320 billion in the next five years. The pet food market is a major driver, with domestic brands gaining prominence. Trends include premiumization, expansion of snack segments, and online consumption. Companies should focus on product development, brand building, and channel expansion to capitalize on market opportunities.

02/11/2026 Logistics Industry Insights
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Pet Funeral Industry Grows As Owners Seek Memorials for Pets

Pet Funeral Industry Grows As Owners Seek Memorials for Pets

The pet funeral industry is experiencing rapid growth, emerging as a blue ocean market. Personalized keepsakes, digital services, and eco-friendly burial methods are constantly emerging to meet the growing emotional needs of pet owners. The Asia-Pacific region holds significant market potential. Differentiated products that combine emotional value, environmental attributes, and technological innovation will be key to market competition. The industry caters to the deep bond between pet owners and their beloved animals, offering solace and remembrance during times of grief.

01/15/2026 Logistics Industry Insights
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Chinas Pet Market Sees Surge in Exotic and Small Pets

Chinas Pet Market Sees Surge in Exotic and Small Pets

The exotic and small pet market is experiencing rapid growth, driven by both young consumers and favorable policies. The number of households with aquatic pets, reptiles, and other exotic animals is increasing, with diverse online and offline channels developing. The market faces challenges such as standardization, service quality, and regulation. However, it also provides new growth opportunities and category expansion for pet brands and services. Pet industry practitioners need to pay attention to this trend and adjust their business strategies accordingly.

02/11/2026 Logistics Industry Insights
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Northshore Care Supply Adopts AMR Robots for Ecommerce Logistics

Northshore Care Supply Adopts AMR Robots for Ecommerce Logistics

Bei'an Nursing innovatively upgraded traditional manual picking to an automated process by deploying AMRs, effectively addressing the challenges of e-commerce fulfillment for bulky items. This solution not only improved picking efficiency and reduced labor demand but also provided valuable experience for similar enterprises. It foreshadows a new trend in AMR technology application: expanding from standardized scenarios to personalized scenarios and popularizing it among small and medium-sized enterprises.

01/29/2026 Logistics
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Global Baby and Mother Care Market Growth Strategies Unveiled

Global Baby and Mother Care Market Growth Strategies Unveiled

The global maternity and baby market continues to expand. This article analyzes the characteristics and opportunities in four major regional markets: North America, Europe, Asia-Pacific, and Latin America. It identifies four key consumer trends: health and safety, premium personalization, sustainability and environmental protection, and the rising role of fathers in childcare. Furthermore, it highlights the three major challenges facing overseas expansion in the maternity and baby market: regulations, trust, and transportation & after-sales service. The importance of independent websites in brand breakthrough is also emphasized.

01/27/2026 Logistics Industry Insights
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