The booming pet economy has once again demonstrated its vitality during China's annual "Double 11" shopping festival. Major pet brands competed fiercely to stand out in the crowded marketplace, with clear winners emerging in both brand and store categories during the first three days of the sales event.
Top-Performing Pet Brands
According to sales data from Tmall's pet category, the top three brands by total sales volume were:
- Go! (Canadian natural pet food brand)
- Royal Canin
- Myfoodie
These market leaders were followed by Orijen, Acana, Ziwi, Pure & Natural, Pro Plan, Carefree, and Frontline. These brands have established strong consumer trust through premium products and positive reputation.
Leading Online Stores
The top three stores by total sales were:
- Royal Pet Food Flagship Store
- Boqii Network Flagship Store
- Myfoodie Flagship Store
Other notable performers included Huayuan Pet Supplies Store, Jinduole Flagship Store, Uncle Bago Pet Supplies Flagship Store, Carefree Flagship Store, Ziwi Flagship Store, Navarch Official Flagship Store, and Pro Plan Official Flagship Store. These retailers attracted consumers through diverse product offerings, convenient shopping experiences, and professional customer service.
Category-Specific Leaders
Performance varied across different product categories:
Cat Food: Royal Pet Food Flagship Store, Petcurean Overseas Flagship Store, and Orijen Overseas Flagship Store led sales.
Dog Food: Myfoodie Flagship Store, Navarch Official Flagship Store, and Royal Pet Food Flagship Store performed strongest.
Cat Snacks: Ziwi Flagship Store, Jinduole Flagship Store, and Inaba Flagship Store were most popular.
Dog Snacks: Myfoodie Flagship Store, Huayuan Pet Supplies Store, and Wanpy Naughty Flagship Store dominated the market.
Other Product Categories
In pet cleaning and daily necessities, Pidan Flagship Store, Xiaopei Pet Supplies Store, and Huayuan Pet Supplies Store ranked highest. For pet health products, Uncle Bago Flagship Store, Frontline Flagship Store, and Revolution Flagship Store received the most consumer attention.
The pet clothing and toys category saw Honeypotcat Flagship Store, Huayuan Pet Supplies Store, and Hipidog Flagship Store as top performers. In aquatic products, Sunsun Flagship Store, Epet Supplies Store, and Yee Flagship Store led the market.
Market Implications
The strong performance of pet products during "Double 11" reflects growing Chinese consumer demand for high-quality pet supplies. The data suggests brands and retailers should continue improving product quality and service standards to meet evolving market expectations. Emerging segments like smart pet products and pet healthcare present additional growth opportunities in this expanding market.