social interaction News

Amazon Sellers Boost Sales with AB Testing for Listings

Amazon A/B testing is crucial for optimizing listings and improving conversion rates. This article delves into the principles, importance, and operational methods of A/B testing. It covers key optimization areas such as main images, titles, descriptions, and prices. Furthermore, it introduces various testing methods, including manual testing, Amazon's official tools, social media voting, and third-party tools. This guide helps sellers refine their operations and succeed on Amazon by making data-driven decisions to improve listing performance and increase sales.

01/04/2026 Logistics Encyclopedia

Guide to Maximizing Twitter for Global Networking

This article provides a detailed tutorial for cross-border logistics professionals on how to download and register for Twitter, covering both iOS and Android systems. It explains the download methods and account registration process step-by-step. Furthermore, it shares tips on how cross-border logistics professionals can leverage Twitter to obtain industry information and expand business channels. This guide helps you master Twitter and embark on a global social journey, unlocking new opportunities for your cross-border logistics business.

01/04/2026 Logistics Encyclopedia

Tiktok Challenges Facebook for Marketing Dominance

TikTok's rapid growth poses a challenge to Facebook, but data suggests Facebook's user base remains twice the size of TikTok's. Most users utilize both platforms. Marketers should avoid pitting them against each other and instead adopt an omnichannel strategy. Tailoring content based on target audience and platform characteristics is crucial for more effective marketing across both platforms. This differentiated approach allows for reaching a broader audience and maximizing campaign impact by leveraging the unique strengths of each social media channel.

01/04/2026 Logistics Industry Insights

Influencer Marketing Key to Brand Growth in Digital Era

This article delves into the essence and value of influencer marketing, emphasizing the power of trust endorsement. It explains how to accurately select influencers and differentiate influencer marketing from affiliate marketing. Furthermore, it explores the added value of influencer marketing in enhancing SEO and shaping brand image, proposing marketing strategies for different platforms. Finally, it highlights the importance of integrated marketing and how to improve influencer marketing skills through continuous learning and optimization, helping brands achieve growth in the social media era.

01/04/2026 Logistics Industry Insights

Shaun Lucas Innovates Supply Chain Communication with Visual Storytelling

Photographer and editor Shaun Lucas believes in the crucial role of visual elements in news narratives. He is dedicated to capturing the intricacies of supply chain operations through his lens, aiming to spark reflection on its complexities and encourage businesses to prioritize sustainability and social responsibility. His work redefines how supply chain news is presented, using powerful imagery to convey information and evoke emotion. Lucas's approach emphasizes the importance of visual storytelling in informing and engaging audiences on critical global issues.

01/07/2026 Logistics Industry Insights

Tiktok Drives Business Growth in 2023

This article provides an in-depth analysis of TikTok's operational mechanisms, user characteristics, and marketing strategies. It elucidates its essence as a short-video social media platform, its development history, and the reasons behind its explosive popularity. Furthermore, it explores how brands can effectively leverage TikTok for commercial activities, achieving user growth and enhancing brand value, through methods such as launching branded hashtag challenges and collaborating with influencers. This analysis offers practical insights for businesses seeking to harness the power of TikTok marketing.