Datadriven Strategy Boosts Facebook Ad ROI

Datadriven Strategy Boosts Facebook Ad ROI

This article delves into the importance and implementation process of Facebook ad data tracking. It focuses on two data return methods: C2S and S2S, highlighting key aspects of gateway interface modification and data processing. It emphasizes the significance of bidirectional data return between e-commerce platforms and media platforms. The article provides a practical guide to data tracking on Facebook, aiming to help readers improve ad performance and achieve ROI growth. It covers essential steps for setting up effective tracking and leveraging data insights for campaign optimization.

12/29/2025 Customs Knowledge
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Fast Fashion Giant Shein Invests 15M in Factory Upgrades

Fast Fashion Giant Shein Invests 15M in Factory Upgrades

Fast fashion giant Shein announced a $15 million investment to upgrade its supply chain factories, aiming to improve working conditions and enhance its corporate image. This move follows media exposure and internal investigations, and while Shein disputes some allegations, it acknowledges excessive working hours. Facing scrutiny over labor rights and environmental pollution, Shein needs to establish a transparent supply chain, protect worker rights, and promote sustainable development to shed its “sweatshop” image. The investment is a step, but long-term commitment to ethical practices is crucial.

01/16/2026 Logistics Industry Insights
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Green Logistics: The Future-Proof Strategy for Sustainable Supply Chains

Green Logistics: The Future-Proof Strategy for Sustainable Supply Chains

Green logistics is a crucial direction that modern enterprises must consider in logistics management, emphasizing environmental protection and resource conservation. In traditional logistics cost calculations, the hidden costs of environmental pollution are often overlooked. As global attention to ecological issues intensifies, green logistics will help companies enhance efficiency while also taking on social responsibility, thus promoting sustainable development.

07/11/2025 Logistics
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The Current Status And Future Of Truck Driver Unions A Comparison And Insights From The Us And China

The Current Status And Future Of Truck Driver Unions A Comparison And Insights From The Us And China

This article explores the differences between truck driver unions in China and those in foreign countries, particularly the United States. It analyzes issues related to member development, rights protection, and practical assistance. The article points out the challenges that Chinese unions still face in their operations and calls for more effective mechanisms for rights protection and social dialogue.

07/25/2025 Logistics
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Bonded Warehouses: Key Hubs in Global Trade Under Customs Oversight

Bonded Warehouses: Key Hubs in Global Trade Under Customs Oversight

Bonded warehouses play a crucial role in international trade, classified into public, private, and self-use types, primarily storing goods that have not completed customs procedures. National regulations prohibit the storage of prohibited items in these warehouses, ensuring smooth trade operations and compliance with social responsibilities. Various types of warehouses cater to the diverse needs of businesses.

07/28/2025 Logistics Encyclopedia
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Remote Alaskan Town Relies on Akiak Airport for Essential Access

Remote Alaskan Town Relies on Akiak Airport for Essential Access

Akiak Airport (AKI/PFAK) is located in Alaska, USA, serving as a vital transportation hub connecting remote communities. Its unique geographical location provides local residents with access to travel, supplies, and emergency medical services. The airport plays a crucial role in supporting the local economy and social development, ensuring connectivity and essential services for the region.

12/30/2025 Airport Codes
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Instagram Notes A Guide to Boosting Engagement

Instagram Notes A Guide to Boosting Engagement

Instagram Notes is a new feature that allows users to share thoughts, status updates, and ideas using up to 60 characters. This article details the functionality, usage, and advanced tips for Instagram Notes, helping users master the feature and enhance social interaction. It also reminds users to adhere to community guidelines and exercise caution when experimenting with Notes.

01/04/2026 Customs Knowledge
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Amazon Tests Contentdriven Shopping Feature to Boost Growth

Amazon Tests Contentdriven Shopping Feature to Boost Growth

Amazon has launched "Inspire," officially entering the interest-based and social shopping arena. This feature aims to inspire shoppers with curated content shared by users, influencers, and brands, creating an immersive shopping experience. For sellers, Inspire represents a new traffic source. Seizing this opportunity and creating high-quality content can help boost store sales and build brand influence.

01/06/2026 Logistics Industry Insights
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Tiktok Shop Rivals Shopee in Vietnams 40B Ecommerce Market

Tiktok Shop Rivals Shopee in Vietnams 40B Ecommerce Market

Vietnam's e-commerce market is booming, projected to reach $40 billion by 2025. Shopee currently holds the leading position, but TikTok Shop is rapidly rising with its social commerce model. Lazada is also steadily catching up. This article analyzes the strengths and challenges of each platform, providing insights for e-commerce businesses planning to enter the Vietnamese market.

01/04/2026 Logistics Industry Insights
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High Logistics Costs Hinder Development in China Prompting Urgent Need for Reduction

High Logistics Costs Hinder Development in China Prompting Urgent Need for Reduction

China's social logistics costs remain high, placing a heavy burden on enterprises and affecting economic transformation. Various fees are still widespread, particularly in highways and import-export sectors, with high costs and inconsistent standards, intensifying pressure on businesses. It is crucial to strengthen policy implementation, regulate charging mechanisms, and promote cost reduction to enhance enterprise competitiveness and achieve sustainable economic development.

07/28/2025 Logistics
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