Dennys Supplier Diversity Strategy Boosts Corporate DEI Efforts

Dennys Supplier Diversity Strategy Boosts Corporate DEI Efforts

Denny's views supplier diversity as a cornerstone of its DEI strategy, fostering economic development and social equity by supporting minority-owned businesses. Driven by a transformation following racial discrimination lawsuits, the company actively integrates DEI into its corporate culture and operations. Since 1993, Denny's has spent over $2 billion with diverse suppliers, demonstrating a sustained commitment to expanding diverse partnerships. This commitment reflects a broader effort to address past shortcomings and build a more inclusive and equitable business environment.

Etsy Sellers Guide to Product Selection and Risk Management

Etsy Sellers Guide to Product Selection and Risk Management

This article provides an in-depth analysis of Etsy product selection strategies and key operational points. It emphasizes the importance of accurately identifying target customer needs, capitalizing on holiday and cultural opportunities, and tracking social media trends. Furthermore, it details critical operational considerations such as cybersecurity, creative standards, and payment methods. This comprehensive guide aims to empower Etsy sellers with the knowledge and tools necessary to navigate the competitive marketplace and achieve success in their online businesses.

Tiktok Boosts 10 Car Air Fresheners to Milliondollar Sales

Tiktok Boosts 10 Car Air Fresheners to Milliondollar Sales

Ce Craft car air fresheners have become a sensation in the US TikTok market due to their affordable price and targeted marketing, achieving monthly sales of over 130,000 units and total sales exceeding 1.1 million. Their success is attributed to strong market demand, price competitiveness, and effective social media engagement. Automotive parts sellers can learn from their experience by focusing on product development, optimizing the supply chain, strengthening community interaction, and embracing content marketing to seize market opportunities.

Chinese Heater Brand Gains US Market Share with Low Prices

Chinese Heater Brand Gains US Market Share with Low Prices

Givebest electric heaters have successfully penetrated the competitive European and American markets due to their high cost-effectiveness and effective marketing strategies. Leveraging small social media influencers and media reviews, they effectively drove traffic and converted it into sales. This provides a valuable reference for small and medium-sized enterprises looking to break into overseas markets. Their approach demonstrates how targeted marketing and a focus on value can lead to success even in highly competitive environments.

Motorcycle Parts Industry Adopts Digital Tools for Export Growth

Motorcycle Parts Industry Adopts Digital Tools for Export Growth

This paper analyzes the digital marketing transformation process of a motorcycle parts factory in Guangzhou. It focuses on how the factory built an independent website, optimized SEO/SEM, operated social media, and constructed a data center. The case study emphasizes the importance of deeply understanding the business and accurately identifying customer needs. It provides practical reference for foreign trade enterprises seeking digital marketing transformation, showcasing a comprehensive approach to leveraging digital tools for international market reach and sales growth.

Chinese Firms Expand in Indonesias Growing Construction Sector

Chinese Firms Expand in Indonesias Growing Construction Sector

The China-Indonesia Business Center offers one-stop construction consulting services for Chinese-funded enterprises investing in Indonesia, covering the entire project lifecycle. Leveraging local Indonesian qualifications, experience in collaborating with central state-owned enterprises, and a professional team, we help clients make informed decisions in the Indonesian market and achieve both economic and social benefits for their projects. We provide comprehensive support from initial planning to project completion, ensuring successful and sustainable investments in Indonesia.

China Saudi Arabia to Build Transasia Highspeed Rail

China Saudi Arabia to Build Transasia Highspeed Rail

China and Saudi Arabia are planning a high-speed railway connecting Urumqi and Jeddah, spanning approximately 12,000 kilometers. Currently, Saudi Arabia's high-speed rail system is under construction and direct connection is not yet available. Once completed, this project will boost trade, tourism, and cultural exchange between the two countries, and have a profound impact on economic and social development. The railway represents a significant step in strengthening bilateral ties and fostering greater cooperation between China and Saudi Arabia.

US Brand Profits from Chinese Metaphysics Trend

US Brand Profits from Chinese Metaphysics Trend

Karma and Luck, an American brand, has achieved significant market success with annual revenue exceeding $100 million by incorporating Chinese metaphysics into jewelry and home decor products. Their marketing strategy leverages social media and fashion publications. Their success lies in associating metaphysics with good fortune, imbuing their products with a sense of fashion and lifestyle, and effectively communicating their brand story. They successfully blended ancient wisdom with modern aesthetics to appeal to a broad consumer base.

Liberia Enhances Tax Collection with WCO Assistance

Liberia Enhances Tax Collection with WCO Assistance

With the support of the WCO WACAM project, the Liberia Revenue Authority is actively implementing a competency-based human resource management system. This includes developing tools such as job benchmarks, competency frameworks, and job descriptions, as well as formulating human resource and training strategies. This initiative aims to enhance employee performance, achieve organizational goals, and inject new vitality into Liberia's economic development and social progress. The focus is on building a skilled and effective tax workforce.

China Merchants Shekou Evolves from Reform Pioneer to Urban Leader

China Merchants Shekou Evolves from Reform Pioneer to Urban Leader

China Merchants Shekou, originating from the Shekou Industrial Zone, is a pioneer of China's reform and opening-up and a leading integrated developer and operator of cities and parks. Its businesses cover urban development, park operation, and cruise industry, with brand value ranking among the top in the industry. The company actively fulfills its social responsibilities and is committed to promoting sustainable development. It strives to create value for shareholders, customers, and society through innovation and high-quality services.