Pinduoduo Adopts OCPX Strategy to Boost Organic Traffic

Pinduoduo Adopts OCPX Strategy to Boost Organic Traffic

This article shares a practical method for leveraging organic traffic at a low cost through Pinduoduo's Custom Scenario OCPX campaigns. Based on existing basic sales and a stable ROI OCPX campaign, this method involves creating a new, low-priced custom scenario campaign to capture free traffic entrances. This strategy aims to significantly increase organic traffic by strategically bidding on relevant placements and keywords at a reduced cost, ultimately boosting overall store visibility and sales without relying solely on paid advertising.

Amazon Europe Tightens KYC Rules for Sellers

Amazon Europe Tightens KYC Rules for Sellers

Amazon Europe Station has suddenly launched a full KYC audit, requiring even old accounts to submit household registration books and articles of association. This article provides a detailed interpretation of the requirements, required materials, and upload specifications for this audit. It also offers a guide to avoid common pitfalls, helping sellers successfully pass the audit and avoid the risk of store removal. The audit impacts a wide range of sellers and proactive preparation is crucial for continued operation on the European marketplace.

Kelloggs Shifts to Warehouse Model for Supply Chain Efficiency

Kelloggs Shifts to Warehouse Model for Supply Chain Efficiency

Kellogg's is closing its direct store delivery (DSD) system and shifting to a retailer warehouse delivery model. This move aims to reduce costs, improve efficiency, and adapt to omnichannel sales trends. It will empower retailers with greater control, optimize inventory management, and cater to the shopping preferences of millennials. The industry is accelerating its transformation towards digital and intelligent supply chains. This shift is expected to streamline operations and enhance responsiveness to evolving consumer demands within the competitive retail landscape.

Targets BOPIS Strategy Boosts Growth Before Holidays

Targets BOPIS Strategy Boosts Growth Before Holidays

Target is accelerating its omnichannel strategy, expanding its BOPIS (Buy Online, Pick Up In Store) service to over a thousand stores, aiming to optimize inventory and reduce costs. While Q3 online sales increased by 21%, the company still faces challenges. This expansion of BOPIS demonstrates a commitment to providing customers with convenient and flexible shopping options, leveraging data to improve efficiency and meet evolving consumer demands. The focus on omnichannel solutions is crucial for Target's continued success in a competitive retail landscape.

Shopee Expands Crossborder Ecommerce in Southeast Asia

Shopee Expands Crossborder Ecommerce in Southeast Asia

Shopee's cross-border e-commerce business is experiencing rapid growth, with significant improvements in logistics efficiency. The platform promotes a "localized operation + cross-border direct shipping" model, emphasizing store ratings and shipping rates. The Preferred Warehouse program and advertising system upgrades help sellers increase exposure and conversion. Simultaneously, Shopee strengthens compliance management and launches new seller support programs and industrial belt overseas expansion projects. These initiatives aim to empower sellers and further solidify Shopee's position in the Southeast Asian e-commerce landscape.

Amazon Sellers Guide to Freight Forwarding for FBA

Amazon Sellers Guide to Freight Forwarding for FBA

Amazon FBA sellers often face cross-border logistics challenges. This article delves into the comprehensive services offered by Amazon freight forwarders, including transportation planning, customs clearance, warehousing, labeling, returns, and various transportation options like sea, air, and rail. Choosing the right freight forwarder can effectively reduce logistics complexity, improve warehouse entry efficiency, and support stable store operations. It helps sellers navigate the complexities of international shipping and ensure timely and cost-effective delivery of their products to Amazon's fulfillment centers.

Lowes Expands Rural Reach Overhauls Supply Chain

Lowes Expands Rural Reach Overhauls Supply Chain

Lowe's is undergoing a strategic overhaul, focusing on targeted expansion, penetrating rural markets, restructuring its logistics system, and collaborating with third-party platforms. Leveraging data-driven store site selection, customized product assortments for rural locations, an efficient three-tiered node-based supply chain network, and online expansion of long-tail SKUs, Lowe's aims to create a more resilient and competitive omnichannel home improvement retail landscape. This comprehensive approach seeks to enhance customer reach and operational efficiency across diverse market segments.

Temu Expands Crossborder Ecommerce Opportunities for Sellers

Temu Expands Crossborder Ecommerce Opportunities for Sellers

This article provides an in-depth analysis of the Temu cross-border e-commerce platform onboarding guide, covering entry modes, qualification requirements, store types, detailed processes, and fee structures. It aims to provide a clear guide for merchants interested in expanding into overseas markets, helping them seize the opportunities presented by Temu and successfully launch their cross-border e-commerce business. This guide offers practical information and actionable steps to navigate the Temu platform and establish a thriving online presence.

Crossborder Ecommerce Adopts Smart Inventory Solutions

Crossborder Ecommerce Adopts Smart Inventory Solutions

This paper delves into the core challenges of cross-border e-commerce inventory management, highlighting the importance of intelligent overselling prevention systems in resolving multi-platform, multi-store, single-inventory issues. It details the application of Tongtool listing system in inventory management, 1688 one-stop procurement, and AliExpress warehouse order fulfillment processes. The aim is to provide cross-border e-commerce sellers with an integrated operational solution, streamlining their workflows and minimizing potential losses due to stock discrepancies and overselling across various channels.

02/02/2026 Warehousing
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Pinduoduo Introduces New Sales Tools to Boost Merchant Growth

Pinduoduo Introduces New Sales Tools to Boost Merchant Growth

How can Pinduoduo merchants efficiently boost sales and reviews? This article introduces auxiliary tools such as bulk review generation and sales optimization, highlighting their role in reducing operating costs and enhancing store appeal. It also reminds merchants to view these tools rationally, emphasizing the importance of product quality and service experience. While these tools can provide a temporary boost, sustainable growth relies on providing genuine value to customers and building a strong brand reputation. Focus on long-term strategies for lasting success.