Ozon Reveals Peak Season Sales Trends and Strategy

Ozon Reveals Peak Season Sales Trends and Strategy

This article delves into Ozon's peak season promotion strategies, emphasizing the upgraded promotion analysis feature. This function clearly breaks down combined product card data, helping sellers accurately evaluate promotion effectiveness. It also provides a detailed interpretation of Ozon's promotion order attribution rules and proposes a combined promotion strategy using both Pay-Per-Order and Cost-Per-Click bidding. The aim is to assist sellers in achieving both traffic growth and cost control during peak season promotions.

02/03/2026 Logistics Industry Insights
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US Rail Freight Gains in Carloads Loses in Container Volumes

US Rail Freight Gains in Carloads Loses in Container Volumes

According to the Association of American Railroads, for the week ending January 21st, U.S. rail carloads increased by 3.3% year-over-year, while container traffic decreased by 6.7%, showing a diverging trend. A similar pattern was observed in overall North American rail freight volume, reflecting economic recovery uncertainties, supply chain challenges, and shifting consumer demand. The mixed performance highlights the complex interplay of factors influencing the transportation sector and its role as a key economic indicator.

02/04/2026 Logistics
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US Rail Freight Sector Faces Challenges Amid Investment Shifts

US Rail Freight Sector Faces Challenges Amid Investment Shifts

Recent data indicates a short-term year-over-year decline in U.S. rail freight volume, but overall growth remains for the year. Specific markets like metallic ores and non-metallic minerals show strong performance, while the automotive and coal industries face challenges. The decrease in intermodal traffic may be attributed to factors such as reduced port congestion and increased competitiveness of trucking. Investors should focus on long-term trends, selectively target specific market segments, and adapt investment strategies accordingly.

02/04/2026 Logistics
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US Rail Freight Rebounds in August with Volume Growth

US Rail Freight Rebounds in August with Volume Growth

According to the Association of American Railroads, U.S. rail freight traffic experienced year-over-year growth in the first week of August, with both carload and intermodal volumes increasing. Metallic ores and coal led carload shipments, while continued growth in intermodal freight reflects a recovery in consumer demand. Year-to-date cumulative data shows solid growth, but the industry still faces challenges such as labor shortages and aging infrastructure. Embracing change is crucial for a successful future.

02/04/2026 Logistics
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AI Drives Boom in Childrens Clothing Ecommerce Via Short Videos

AI Drives Boom in Childrens Clothing Ecommerce Via Short Videos

AI kids fashion is emerging as a new hot trend in short video e-commerce. This article details the complete process of using Ji Meng AI for kids' clothing model swapping and dance video generation, along with linking to a shopping cart to monetize traffic. Seize the AI kids fashion opportunity to easily achieve sales growth. Learn how to leverage AI to create engaging content and drive conversions in the competitive children's apparel market through short video platforms.

02/05/2026 Logistics Industry Insights
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Chinese Heater Brand Gains US Market Share with Low Prices

Chinese Heater Brand Gains US Market Share with Low Prices

Givebest electric heaters have successfully penetrated the competitive European and American markets due to their high cost-effectiveness and effective marketing strategies. Leveraging small social media influencers and media reviews, they effectively drove traffic and converted it into sales. This provides a valuable reference for small and medium-sized enterprises looking to break into overseas markets. Their approach demonstrates how targeted marketing and a focus on value can lead to success even in highly competitive environments.

02/05/2026 Logistics Industry Insights
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Tiktok Shop Boosts Crossborder Sales with Viral Starry Sky Projector

Tiktok Shop Boosts Crossborder Sales with Viral Starry Sky Projector

Mr. Zhong, born in the 80s, has been deeply involved in cross-border e-commerce for ten years, focusing on star projectors. After joining TikTok Shop's fully managed model, his hugging robot star projector became a hit, averaging 400-500 orders per day during Black Friday. His success lies in his keen product selection, strong supply chain support, and effective TikTok Shop operational strategies. These include influencer collaborations, content-driven traffic generation, and vertical live streaming e-commerce.

02/05/2026 Logistics Industry Insights
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Ecommerce Sellers Warned Against Exploiting Huaweis Brand

Ecommerce Sellers Warned Against Exploiting Huaweis Brand

In cross-border e-commerce, some sellers attempt to promote child car seats by misusing keywords of popular brands like "Huawei." While this may attract traffic in the short term, it carries significant legal and platform rule risks. Compliant operation and respect for intellectual property are crucial for sustainable success in cross-border e-commerce. Such practices can lead to account suspension and legal repercussions. Building a reputable brand requires ethical marketing strategies and adherence to regulations.

02/05/2026 Customs Knowledge
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Alibabacom March Expo Offers Key Strategies for Sellers

Alibabacom March Expo Offers Key Strategies for Sellers

Alibaba.com's March Expo registration is now open. Merchants should focus on key requirements such as discount rates, shipping times, light customization services, and minimum order quantities. Prioritizing products that support Trade Assurance is crucial to enhance competitiveness and seize global trade opportunities. Participating in the March Expo allows businesses to connect with buyers worldwide and boost sales through promotional activities and targeted traffic. Prepare your product listings and marketing strategies to maximize your success during this important event.

02/05/2026 Customs Knowledge
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Terengganus Sultan Mahmud Airport Drives Regional Economic Growth

Terengganus Sultan Mahmud Airport Drives Regional Economic Growth

Sultan Mahmud Airport in Kuala Terengganu is a vital aviation hub in Terengganu, Malaysia. Runway extensions and terminal upgrades have significantly enhanced its service capacity. Primarily serving domestic routes, the airport has experienced substantial growth in both passenger and cargo traffic in recent years. This growth has strongly contributed to the economic development of Terengganu and the airport is poised to play an even greater role in the future. It's a key infrastructure element for the region's connectivity and economic prosperity.

09/26/2025 Airport Codes
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