Amazon Launches Ad Tools to Boost Seller Performance

Amazon Launches Ad Tools to Boost Seller Performance

Amazon Advertising recently launched two new beta features: 'Campaign Manager - Budget' and 'Campaign Manager - Products'. These provide sellers with more granular data analysis tools. The former helps sellers monitor budget usage in real-time, while the latter analyzes advertising performance at the SKU level. This enables sellers to develop more precise advertising strategies and improve advertising effectiveness, leading to better ROI and optimized campaign performance.

01/04/2026 Logistics Industry Insights
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Datadriven Strategy Boosts Amazon Best Seller Success

Datadriven Strategy Boosts Amazon Best Seller Success

This paper addresses the challenge of selecting products with multiple variations on Amazon. It proposes two practical methods: first, utilizing product selection tools to forecast sales; and second, analyzing the ratio of Ratings to Reviews to gain insights into user preferences. The paper emphasizes the importance of combining various data metrics to optimize inventory management, reduce operational risks, and ultimately help sellers achieve profitable growth.

01/06/2026 Logistics Encyclopedia
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Facebook Ads Restructuring Cuts Costs by Simplifying Campaigns

Facebook Ads Restructuring Cuts Costs by Simplifying Campaigns

This article delves into two core strategies for Facebook ad optimization: simplifying account structure and meticulously managing ad volume. By consolidating similar ad sets, controlling the number of creatives, and promptly stopping underperforming ads, advertisers can improve campaign efficiency, reduce advertising costs, and achieve better overall ad performance. The focus is on streamlining processes and making data-driven decisions to maximize ROI on Facebook advertising campaigns.

01/06/2026 Logistics Industry Insights
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Tiktok Sellers Weigh Shopify Vs Wordpress for Ecommerce

Tiktok Sellers Weigh Shopify Vs Wordpress for Ecommerce

This article provides an in-depth comparison of Shopify and WordPress, two major independent website platforms. It analyzes their differences in server hosting, ownership, pricing, features, customer service, and SEO. Tailored recommendations are offered for merchants with varying needs and technical skills, guiding them in selecting the optimal platform. Furthermore, it shares advanced operational strategies for monetizing TikTok traffic, helping merchants build successful independent websites.

01/04/2026 Logistics Encyclopedia
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Major Retailers Adopt Robots to Boost Efficiency Reshape Jobs

Major Retailers Adopt Robots to Boost Efficiency Reshape Jobs

Gartner predicts that by 2025, at least two global retail giants will establish robotics resource departments. The surge in e-commerce and labor shortages are driving retailers to accelerate the adoption of robotics to improve efficiency and profits. Companies like Walmart and Kroger have already increased investment in automated fulfillment centers. The retail industry is entering a new era of collaboration between robots and humans.

01/19/2026 Logistics Industry Insights
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Air Vs Sea Freight Comparing Cost Speed and Capacity

Air Vs Sea Freight Comparing Cost Speed and Capacity

This article provides an in-depth comparison of international air and sea freight, examining differences in speed, cost, capacity, scope, security, and procedures. It offers a selection guide to help you make informed decisions between the two based on cargo characteristics, volume, destination, and budget. The guide aims to optimize your international logistics solutions by choosing the most suitable transportation method for your specific needs.

01/19/2026 Logistics Encyclopedia
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Decoding Chinas Jiuzhai Huanglong Airport Codes JUZ Vs ZUJZ

Decoding Chinas Jiuzhai Huanglong Airport Codes JUZ Vs ZUJZ

This article, from a data analyst's perspective, deeply analyzes Jiuzhai Huanglong Airport's IATA code JUZ and ICAO code ZUJZ. It explains the differences between the two codes, their application scenarios, and the underlying geographical and management logic. Through case studies, it helps readers understand the standardization and consistency of airport codes, eliminate cognitive blind spots, and better grasp airport codes for seamless air travel.

01/20/2026 Airport Codes
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UPS Strike Looms As Teamsters Talks Stall

UPS Strike Looms As Teamsters Talks Stall

Negotiations between UPS and the Teamsters union have stalled, with the union demanding a final offer from UPS by June 30th or face potentially the largest strike in US history. A strike would severely impact the US supply chain and could lead to price increases. Whether the two sides can reach an agreement before the deadline to avert a strike is being closely watched.

01/21/2026 Logistics Industry Insights
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Aidriven GEO Reshapes Marketing Strategies for Competitive Edge

Aidriven GEO Reshapes Marketing Strategies for Competitive Edge

Traditional SEO faces challenges with the rise of generative AI search. GEO expert Lei Yu proposes a "two core + four-wheel drive" optimization system, emphasizing humanized content and cross-validation to enhance AI trust. Case studies show significant increases in branded search volume and conversion rates, even with invisible direct traffic. GEO has become crucial for brand building and customer acquisition efficiency in the AI era.

01/23/2026 Logistics Industry Insights
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Retailers Weigh Perpetual Vs Periodic Inventory Systems for Efficiency

Retailers Weigh Perpetual Vs Periodic Inventory Systems for Efficiency

This article provides an accessible introduction to two primary inventory management methods: perpetual inventory systems and periodic inventory systems. It compares their advantages, disadvantages, and suitable application scenarios. Furthermore, it explores the core functionalities of inventory control systems, the differences between barcode and RFID technologies, and four common inventory types. The aim is to assist businesses in selecting appropriate inventory management solutions to enhance operational efficiency.

01/20/2026 Logistics Encyclopedia
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