Amazon Sellers Adapt As Ad Costs Surge

Amazon Sellers Adapt As Ad Costs Surge

Amazon sellers are struggling with soaring advertising costs, with ad spending quadrupling in five years. This is driven by a surge in seller numbers, intense competition during peak seasons, and platform crackdowns on fraudulent practices. To combat this increasing competition, 30% of sellers are turning to off-Amazon advertising. Their goals include clearing inventory, promoting new products, and testing product viability, all while seeking more cost-effective traffic sources. This shift represents a strategic move to diversify marketing efforts and alleviate the pressure of rising advertising costs on the Amazon platform.

01/06/2026 Logistics Industry Insights
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DHL Restructures Amid Layoffs to Maintain Logistics Leadership

DHL Restructures Amid Layoffs to Maintain Logistics Leadership

Faced with a global economic downturn and increased competition, logistics giant DHL launched the "Fit For Growth" plan, laying off 8,000 employees to cut costs. This article delves into DHL's financial reports, diversified business layout, external challenges, and e-commerce logistics opportunities, exploring whether it can solidify its global market dominance amidst uncertainty. Competitors' "winter is coming" strategies and the fierce competition in the e-commerce market add variables to DHL's future development. The analysis will focus on how DHL plans to maintain its market share and profitability during this period.

01/05/2026 Logistics Industry Insights
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Crossborder Ecommerce Hit by Holiday Sales Decline

Crossborder Ecommerce Hit by Holiday Sales Decline

Cross-border e-commerce Christmas orders generally declined this year due to factors like logistics disruptions, decreased consumer confidence, and intense market competition. A deeper issue lies in some business owners' outdated understanding and failure to adapt their business strategies promptly. Sellers should actively innovate products, build brands, refine operations, and expand channels. Business owners need to enhance their awareness and embrace change to break through in the fierce market competition. Adapting to new trends and being proactive is crucial for success in the current e-commerce landscape.

01/05/2026 Logistics Industry Insights
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Chinese Sellers Face OIMG Trademark Abuse on Amazon Europe

Chinese Sellers Face OIMG Trademark Abuse on Amazon Europe

This paper delves into the "OIMG" trademark abuse case in the cross-border e-commerce sector, revealing the reasons and strategies for dealing with malicious complaints. By analyzing the "Closhion" trademark infringement incident, it exposes the chaos of malicious competition within the industry. The article emphasizes the proactive measures sellers should take when facing malicious complaints and calls on the industry to jointly resist malicious competition and build a healthy and orderly cross-border e-commerce ecosystem. It highlights the need for fairness and ethical practices in the competitive landscape.

12/30/2025 Logistics Industry Insights
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Regional Container Rates Surge Amid Europe Slowdown

Regional Container Rates Surge Amid Europe Slowdown

Latest container data shows a slowdown in freight rate increases on European routes and a decrease on Mediterranean routes, while Pacific and Asian regional routes are performing strongly. Shipping companies may adjust their route layouts, leading to increased competition on regional routes. Freight forwarding companies need to closely monitor market dynamics. The European route's price increase is becoming less significant, while the Mediterranean route is decreasing. The Pacific and Asian routes are showing strength. This shift could lead to a change in shipping company strategies and increased competition within regional routes. Freight forwarders must stay informed.

09/26/2025 Logistics
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Panamas Shipping Industry Warns of Port Oligopoly Threat

Panamas Shipping Industry Warns of Port Oligopoly Threat

Ricardo Lins, president of the Panama National Maritime Authority, urges the country to avoid oligopoly in port management. He emphasizes the need for transparent regulations to attract new shipping companies and investments, strengthen market competition, and ensure long-term development.

08/04/2025 Logistics
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