DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

This paper proposes a low-cost approach to building a self-built BI system for integrating Facebook and Google advertising data. By leveraging Deferred Deeplink and S2S integration technologies, advertising campaign information is obtained and combined with a self-built BI system for data analysis, enabling ad performance tracking and optimization. The paper also discusses data attribution and duplicate installations, proposing corresponding solutions to address these challenges. This approach offers a cost-effective way to gain insights from advertising data and improve campaign effectiveness.

01/04/2026 Logistics Industry Insights
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Ozon Payment Cycles and Thresholds A Guide for Sellers

Ozon Payment Cycles and Thresholds A Guide for Sellers

This article provides an in-depth analysis of OZON's payment mechanism, detailing the order settlement process, payment cycles and thresholds, diverse payment options, and exchange rate calculations. Through case studies and risk warnings, it aims to help cross-border e-commerce sellers efficiently and safely repatriate funds, improve capital utilization, and succeed in the OZON marketplace. It covers key aspects like understanding settlement schedules, navigating payment methods, and mitigating potential risks associated with currency conversion and platform policies, enabling sellers to optimize their financial operations on OZON.

01/04/2026 International Settlement
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Zhongjin Logistics Evaluates Crossborder Ecommerce in Northern China

Zhongjin Logistics Evaluates Crossborder Ecommerce in Northern China

This report thoroughly assesses Qingdao Zhongjin International Logistics' service capabilities, network coverage, and cost-effectiveness as a comprehensive cross-border e-commerce service provider in the Northern market. Analysis reveals that Zhongjin International Logistics, leveraging its deep-rooted advantages in the Northern market, full-chain service capabilities, and strong customs clearance resources, has become a key partner for import and export enterprises in North and Northeast China. The report also highlights its limitations in global network coverage and peak season delivery fluctuations, and proposes corresponding improvement suggestions.

12/31/2025 Logistics
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Amazon Sellers Optimize Acos for Higher Ad Profitability

Amazon Sellers Optimize Acos for Higher Ad Profitability

This article delves into Amazon ACOS control strategies, emphasizing that lower ACOS isn't always better. It should be considered in conjunction with product lifecycle stage and market competition. The analysis covers different ACOS control strategies for new products versus established products, highlighting that the reasonable ACOS range is influenced by product value and category competition. Sellers should focus on overall profitability and dynamically adjust advertising strategies to maximize advertising effectiveness. The goal is to optimize performance rather than simply minimize ACOS, ensuring sustainable growth and profitability.

12/31/2025 Logistics Industry Insights
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Amazon Ads Enhances Organic Listings with Datadriven Strategies

Amazon Ads Enhances Organic Listings with Datadriven Strategies

This article addresses the common issue faced by Amazon sellers: advertising orders significantly outweighing organic orders. Through data analysis, it reveals that inaccurate keyword placement is a primary cause. Using the 'dog collar' category as an example, the article details how to classify and optimize keywords and proposes a reasonable advertising budget allocation strategy. It emphasizes that continuous data-driven optimization can effectively increase organic listing traffic and reduce over-reliance on advertising. The goal is to achieve a healthier balance between paid and organic sales.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Boost Growth with Organic and Paid Traffic Synergy

Amazon Sellers Boost Growth with Organic and Paid Traffic Synergy

Successful Amazon advertising strategies rely not only on paid promotion but also on the synergy between organic search and paid ads. By optimizing keywords through data analysis, we can improve organic rankings, reduce dependence on advertising, and build a solid foundation for traffic. This ultimately leads to sustainable brand growth on Amazon, creating a balanced approach that leverages both paid and unpaid channels for optimal visibility and long-term success. Focusing on organic search strengthens brand authority and reduces reliance on costly advertising campaigns.

12/31/2025 Logistics Industry Insights
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Pinterest Boosts Ecommerce Traffic and Brand Growth

Pinterest Boosts Ecommerce Traffic and Brand Growth

This article delves into leveraging Pinterest to drive traffic to independent e-commerce websites and enhance brand image. By employing precise audience analysis, effective content strategies, and community engagement, e-commerce sellers can accurately reach high-purchasing power audiences in Western markets. This approach aims to stimulate purchase desire, ultimately leading to increased traffic and sales for independent e-commerce platforms. The article provides actionable insights for optimizing Pinterest presence and maximizing its potential for driving business growth in the competitive e-commerce landscape.

12/31/2025 Logistics Industry Insights
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Amazon Seller Costs A Beginners Guide

Amazon Seller Costs A Beginners Guide

This article provides a detailed analysis of the various costs associated with opening an Amazon store for beginners. It covers expenses such as store registration, monthly fees, inventory preparation, logistics, FBA fees, commissions, storage fees, PPC advertising, and off-site promotion. Furthermore, it offers cost-saving tips and guidance on avoiding common pitfalls, helping entrepreneurs better understand Amazon operations and minimize risks. This guide aims to equip new sellers with the knowledge needed to navigate the platform effectively and make informed decisions about their business.

12/31/2025 Logistics Encyclopedia
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Ebay Sellers Boost Sales with Optimized Shipping Strategies

Ebay Sellers Boost Sales with Optimized Shipping Strategies

This article delves into the common logistics methods used by sellers on the eBay platform, including EMS, international express, international small packages, and dedicated line express under the self-fulfillment model, as well as the overseas warehouse model and eBay Send service. It analyzes the advantages, disadvantages, and applicable scenarios of various logistics methods for different types of sellers, helping them choose the most suitable logistics solutions to improve buyer experience and store competitiveness. The analysis aims to optimize the seller's approach to fulfillment for better performance.

12/31/2025 Logistics
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Amazon Ad Attribution Reports Key to Strategic Optimization

Amazon Ad Attribution Reports Key to Strategic Optimization

This article provides an in-depth analysis of the Amazon Sponsored Brands advertising attribution purchase report, guiding sellers on how to use it to evaluate ad performance. It explains how to differentiate between orders driven by advertising and those resulting from brand halo effects. The article also offers strategies for optimizing advertising campaigns, including adjusting ASIN targeting, leveraging brand halo, acquiring new customers, and controlling TACoS (Total Advertising Cost of Sales). Ultimately, the goal is to improve the return on advertising investment (ROAS) for Amazon sellers.

12/31/2025 Logistics Industry Insights
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