Chinese Brand COROS Gains US Market Share with Datadriven Approach

Chinese Brand COROS Gains US Market Share with Datadriven Approach

COROS, with its focus and professionalism, creates products that meet the core needs of outdoor enthusiasts. Through strategies like signing top athletes as ambassadors, community marketing, and private domain operation, they successfully built a professional outdoor image. This allowed them to stand out in the highly competitive North American market and become a leader in the outdoor sports watch sector. Their success provides valuable lessons for Chinese brands seeking to expand globally, demonstrating the power of targeted product development and strategic marketing in a niche market.

Amazon Sellers Urged to Optimize US Box Labels for Sales

Amazon Sellers Urged to Optimize US Box Labels for Sales

This article provides a detailed interpretation of the key points for selecting Amazon US station box label sizes, including product dimension measurement, weight restrictions, box label regulations, and shipping time. It also answers frequently asked questions, aiming to help sellers choose the appropriate box label to ensure safe product transportation and improve sales. It covers essential aspects like understanding Amazon's requirements for box dimensions and weight limits, and adhering to the specific label guidelines to avoid delays or rejection during FBA receiving.

US Implements AMS and ISF Measures to Secure Global Trade

US Implements AMS and ISF Measures to Secure Global Trade

This article provides an in-depth analysis of the differences between AMS (Automated Manifest System) and ISF (Importer Security Filing) and their respective filing parties. AMS is the responsibility of the carrier for verifying manifest information, while ISF is the importer's responsibility for declaring cargo security. Together, they safeguard global trade security, ensuring the efficient and secure arrival of goods. This collaborative approach is crucial for maintaining a robust and compliant international trade environment.

Guide to Selling on Amazon US Strategy and Brand Protection

Guide to Selling on Amazon US Strategy and Brand Protection

This article provides a practical guide for operating on Amazon US, covering data-driven strategies for selecting trending products, key considerations for pricing and logistics in operational strategies, and the importance of brand intellectual property protection. By optimizing product selection, operations, and brand protection, this guide aims to help sellers succeed in the highly competitive marketplace. It emphasizes a holistic approach to building a sustainable and profitable Amazon business through strategic product sourcing, efficient operations, and proactive brand defense.

Ningbo Port to US Ocean Freight Costs and Transit Times

Ningbo Port to US Ocean Freight Costs and Transit Times

This article provides a comprehensive analysis of shipping routes from Ningbo Port to US ports, covering key elements such as transit time, freight cost structure, port advantages, and customs clearance facilitation. It aims to offer a reference for foreign trade enterprises to optimize international logistics, reduce costs, and improve efficiency. Key highlights include transit time estimation, factors influencing freight rates, the advantages of Ningbo Port, and convenient customs clearance measures. This guide helps businesses make informed decisions regarding their China-US shipping needs.

01/28/2026 Logistics
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Smart Speaker Demand Grows in US and EU Ecommerce Markets

Smart Speaker Demand Grows in US and EU Ecommerce Markets

Strong demand for smart speakers in European and American markets presents opportunities for Chinese cross-border e-commerce. Integrating with Google Home and Amazon Echo ecosystems can effectively facilitate overseas market expansion. Operations should focus on content quality, interaction experience, and user privacy, while strictly adhering to local laws and regulations to ensure compliance.

US Trucking Industry Grapples With Capacity Crunch Amid Shifting Demand

US Trucking Industry Grapples With Capacity Crunch Amid Shifting Demand

American Trucking Associations data showed a decline in freight tonnage in July, raising concerns about an economic downturn. Analysis suggests that supply constraints (driver shortages, equipment shortages) are the primary cause, rather than weak demand. The report delves into the multiple factors influencing freight volume and proposes industry response strategies and policy recommendations aimed at promoting the healthy development of the U.S. trucking industry. It highlights the importance of addressing these supply-side bottlenecks to ensure efficient freight movement and support economic growth.

01/28/2026 Logistics
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US Rail Freight Struggles As Auto Shipments Offset Coal Decline

US Rail Freight Struggles As Auto Shipments Offset Coal Decline

According to the Association of American Railroads, U.S. rail freight and intermodal volumes declined year-over-year in the first week of February. However, automobile and parts transportation saw an increase, while coal shipments experienced a significant drop. Year-to-date freight volume showed a slight increase, but intermodal remained weak. North America mirrored the U.S. trend, with a small rise in overall freight volume but a decrease in intermodal transportation. The divergence highlights shifting dynamics within the freight transportation sector.

01/28/2026 Logistics
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US Coalition Forms to Strengthen Supply Chains Amid Global Risks

US Coalition Forms to Strengthen Supply Chains Amid Global Risks

To address supply chain challenges posed by global instability, the Supply Chain Council has been established. This organization aims to unite businesses and labor to protect American jobs, invest in domestic infrastructure, and enhance the economic resilience of supply chains. Composed of diverse members, the council will focus on fostering collaboration, increasing investment, and strengthening risk management to ensure the security and stability of US supply chains. The council will work to mitigate vulnerabilities and promote a more robust and reliable supply chain ecosystem.

US Industrial Real Estate Vacancies Hit Record Low CBRE Finds

US Industrial Real Estate Vacancies Hit Record Low CBRE Finds

A CBRE report indicates that the US industrial real estate vacancy rate continues to decline to a historic low, exacerbating the supply-demand imbalance. Demand growth is driven by e-commerce development and supply chain optimization, but risks such as economic recession and rising interest rates cannot be ignored. Companies need to adopt strategies such as flexible leasing and strategic site selection to cope with market changes and seize opportunities. The ongoing imbalance presents both challenges and potential rewards for businesses operating in the industrial sector.