Facebook Ads Restructuring Cuts Costs by Simplifying Campaigns

Facebook Ads Restructuring Cuts Costs by Simplifying Campaigns

This article delves into two core strategies for Facebook ad optimization: simplifying account structure and meticulously managing ad volume. By consolidating similar ad sets, controlling the number of creatives, and promptly stopping underperforming ads, advertisers can improve campaign efficiency, reduce advertising costs, and achieve better overall ad performance. The focus is on streamlining processes and making data-driven decisions to maximize ROI on Facebook advertising campaigns.

01/06/2026 Logistics Industry Insights
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Amazon Europe Sellers Proforma Invoices Key to Avoiding Suspension

Amazon Europe Sellers Proforma Invoices Key to Avoiding Suspension

This article provides a detailed guide for Amazon European station sellers on proforma invoices. It covers how to obtain invoice templates, key points for filling them out, upload precautions, and common mistakes to avoid. Mastering these techniques can effectively improve invoice upload rates, avoid account review risks, and ensure compliant business operations. This guide helps sellers navigate the complexities of proforma invoices within the Amazon European marketplace.

01/06/2026 Customs Knowledge
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Amazon Imposes Stricter FBA Deadlines and Fees for Sellers

Amazon Imposes Stricter FBA Deadlines and Fees for Sellers

Amazon's new FBA policy shortens warehousing timelines and increases violation fees, putting pressure on sellers to raise costs. Paid managers are gaining attention as account 'insurance,' but their cost-effectiveness needs careful evaluation. Sellers should optimize logistics, ensure compliance, and cautiously choose paid services to address these new challenges. The new policy necessitates a strategic shift in operational approaches to mitigate potential financial impacts and maintain profitability.

01/05/2026 Logistics
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New Code CBCYCY2NFBU Streamlines International Fund Transfers

New Code CBCYCY2NFBU Streamlines International Fund Transfers

This article details the SWIFT/BIC code CBCYCY2NFBU of the Central Bank of Cyprus and its significance in international remittances. It thoroughly analyzes the structure of the SWIFT code and provides a step-by-step guide for locating it, along with specific procedures that need to be followed during the remittance process. This information aids readers in conducting cross-border fund transfers more effectively.

09/05/2025 International Settlement
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Algeria Upgrades Ghardaia Airport to Boost Regional Aviation

Algeria Upgrades Ghardaia Airport to Boost Regional Aviation

Guelma Noumerate Airport is a significant aviation hub in north-central Algeria, undergoing continuous upgrades. It features two runways and two terminals, operating both domestic and international charter flights, connecting to several key cities. With regional economic development, the airport is expected to expand its international route network, injecting new vitality into regional growth. The airport plays a crucial role in connecting Algeria to the world.

09/26/2025 Airport Codes
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IATA Launches Global Zoning System to Streamline Air Travel

IATA Launches Global Zoning System to Streamline Air Travel

The International Air Transport Association (IATA) divides the world into three IATA Areas based on economic, social, and trade development levels, establishing uniform freight regulations. Area 1 encompasses North, Central, and South America, including Greenland. This zoning approach aims to ensure fair, efficient, and orderly international air cargo operations. It facilitates standardized procedures and pricing, promoting seamless global trade and logistics within the air freight industry.

09/26/2025 Logistics Encyclopedia
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COSCO Launches Wuhaneurope Railsea Transport Route

COSCO Launches Wuhaneurope Railsea Transport Route

COSCO Shipping launched the "Wuhan-Xiamen-Europe" rail-sea intermodal train service, providing a more convenient and efficient European trade channel for enterprises in central China. This route, through port-shipping coordination, significantly shortens transportation time and reduces logistics costs, boosting economic development in Wuhan and surrounding areas. It also enhances COSCO Shipping's influence in the middle and upper reaches of the Yangtze River.

11/03/2025 Logistics
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China-europe Railway Express 'chang'an' How to Shape a New Global Logistics Pattern

China-europe Railway Express 'chang'an' How to Shape a New Global Logistics Pattern

In 2020, the China-Europe Railway Express 'Chang'an Hao' operated 3,720 trains, with a total cargo weight of 2.811 million tons, becoming the top performer in national core indicators. Its extensive reach covers Central Asia and South Asia, enhancing global logistics efficiency through an innovative sea-rail combined transport system. This development has also facilitated industrial agglomeration and foreign trade growth in the Xi'an region.

01/29/2021 Logistics Industry Insights
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Hamburg Port Europes Largest Searail Intermodal Hub Leading the Future with Innovation

Hamburg Port Europes Largest Searail Intermodal Hub Leading the Future with Innovation

In 2018, the Port of Hamburg set a new record for sea-rail intermodal transport with 46.8 million tons, highlighting its core position in trade through stable port throughput and strong container operations. The Port continues to enhance its connections with global markets, and looking ahead, its convenient transportation and advanced technology make it a key hub for logistics in Central Europe and worldwide.

07/24/2025 Port Encyclopedia
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Zhengzhou-europe Express Train: A Vital Force Driving the Belt and Road Initiative

Zhengzhou-europe Express Train: A Vital Force Driving the Belt and Road Initiative

As of December 4, the Zhengzhou-Europe International Railway has operated 150 trains this year, exceeding the annual target. The total cargo value reached $693 million, covering economic circles such as the Yangtze River Delta and the Pearl River Delta, and radiating to 20 countries in Europe and Central Asia. Future goals will gradually increase, continuing to play an important role in the Belt and Road Initiative.

12/05/2023 Logistics
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