CPC Advertising Boosts Efficiency for Businesses

CPC Advertising Boosts Efficiency for Businesses

CPC (Cost-Per-Click) advertising is an efficient digital marketing model where advertisers pay only for actual clicks, enabling precise budget control and optimized ad delivery. By leveraging keyword selection, compelling ad copy, and data analytics, businesses can maximize their return on investment (ROI) and achieve their marketing objectives through CPC campaigns. This method allows for focused spending and improved performance compared to other advertising approaches, making it a valuable tool for targeted marketing initiatives.

02/03/2026 Logistics Encyclopedia
Read More
US Warehouse Shortage Hits Record Low CBRE Reports

US Warehouse Shortage Hits Record Low CBRE Reports

A CBRE report indicates that the US industrial real estate vacancy rate continues to decline to a historic low, exacerbating the supply-demand imbalance. E-commerce growth and economic expansion are key drivers, with future supply expected to catch up with demand. Businesses need to pay attention to market segmentation differences, technological innovation, and policy impacts. By seizing opportunities and addressing challenges, companies can achieve long-term growth in the industrial real estate sector.

02/03/2026 Logistics Industry Insights
Read More
Feds Jefferson Hints at Slower Rate Hike Pace

Feds Jefferson Hints at Slower Rate Hike Pace

Federal Reserve Governor Jefferson hinted that the Fed might slow the pace of rate hikes as monetary policy approaches the neutral interest rate. Market expectations for a December rate cut have cooled. Downside risks to employment have increased, while upside risks to inflation have decreased, and the labor market supply and demand are cooling. The Fed will rely more on economic data to adjust its policy, requiring investors to pay close attention to incoming data.

02/04/2026 Exchange Rate Query
Read More
Shopee Malaysia Replaces MYB Warehouse with New MYK Facility

Shopee Malaysia Replaces MYB Warehouse with New MYK Facility

Shopee Malaysia will launch the new official overseas warehouse MYK in 2026, with the old warehouse MYB being gradually phased out. Sellers need to update their inbound plans promptly and pay attention to the suspension of inbound reservations for both new and old warehouses. This upgrade only involves system code updates, and there is no need to physically move the goods. This aims to improve efficiency and capacity for Shopee sellers in Malaysia.

02/05/2026 Logistics
Read More
China Strengthens CCC Certification for Product Safety

China Strengthens CCC Certification for Product Safety

The State Administration for Market Regulation announced adjustments to the CCC certification model for 16 product types, transitioning from self-declaration to third-party certification and evaluation, effective January 1, 2027. Businesses should pay attention to the timeline and complete the certification transition in advance to ensure product compliance with the new regulations, enhance product safety, and improve market competitiveness. This shift aims to strengthen consumer protection and ensure higher standards for product safety.

02/05/2026 Customs Knowledge
Read More
Amazon US Launches BQB for Healthier Home Products

Amazon US Launches BQB for Healthier Home Products

Amazon US BQB focuses on high-quality healthy home products, creating a new healthy living experience for consumers through carefully selected quality, rich categories, and reasonable prices. Sellers need to pay attention to product quality, user reviews, and effective promotion to jointly build a healthy home ecosystem. By focusing on these key areas, sellers can thrive within the BQB program and contribute to providing customers with the best possible healthy home solutions.

02/05/2026 Logistics Encyclopedia
Read More
Global Logistics Firms Cut Costs Impact Crossborder Ecommerce

Global Logistics Firms Cut Costs Impact Crossborder Ecommerce

Layoffs by international logistics giants signal industry transformation due to slowing e-commerce demand, rise of self-built logistics, and intensified cost competition. Cross-border e-commerce businesses should optimize logistics channels and product structures, pay attention to industry trends, and strengthen compliance management to turn challenges into opportunities. The shift highlights the need for agility and strategic adaptation in the face of evolving market dynamics and increasing pressure on traditional logistics models.

02/06/2026 Logistics Industry Insights
Read More
Runchicken Faces Trademark Lawsuit Over Automatic Coop Door

Runchicken Faces Trademark Lawsuit Over Automatic Coop Door

This article focuses on the RUN-CHICKEN automatic chicken coop door trademark and copyright infringement lawsuit, reminding cross-border e-commerce sellers to pay attention to intellectual property protection. It details the case parameters, brand information, infringement risks, and response strategies, aiming to help sellers avoid legal risks, protect their own rights, and jointly create a healthy e-commerce environment. The article provides practical guidance for sellers to navigate IP challenges and ensure compliance.

02/12/2026 Customs Knowledge
Read More
PCT International Patent Fees to Rise in 2026 Impacting Businesses

PCT International Patent Fees to Rise in 2026 Impacting Businesses

The China National Intellectual Property Administration (CNIPA) announced adjustments to PCT application international phase fees, effective January 1, 2026. These changes primarily affect the international filing fee, handling fee, and the European Patent Office's international search fee. Companies should pay attention to these cost changes, optimize their application strategies, and closely monitor exchange rate fluctuations and subsequent announcements from the CNIPA. This requires proactive cost management and strategic planning for international patent protection.

02/11/2026 Customs Knowledge
Read More
US Rail Freight Declines in May Amid Coal Chemical Gains

US Rail Freight Declines in May Amid Coal Chemical Gains

Data from the Association of American Railroads shows that U.S. rail freight and intermodal traffic declined year-over-year in late May, though coal and chemical shipments bucked the trend with gains. Year-to-date, freight traffic saw a slight increase, while intermodal continued its decline. Supply chain managers should pay attention to factors such as inflation and geopolitical risks, and strengthen demand forecasting and diversify transportation channels to mitigate potential disruptions.

02/11/2026 Logistics
Read More