Amazon Ads Stepbystep Guide to Effective Campaigns

Amazon Ads Stepbystep Guide to Effective Campaigns

This article provides a step-by-step guide to Amazon advertising, covering campaign creation, ad group setup, bidding strategy selection, precise targeting, and auto-targeting campaign options. It emphasizes that continuous optimization is crucial for improving ad performance and helping sellers create successful ad campaigns. The guide aims to empower sellers to effectively leverage Amazon's advertising platform to drive sales and achieve their business goals through well-structured and optimized campaigns.

01/06/2026 Logistics Encyclopedia
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Ebay Sellers Adopt New Strategies to Increase Sales

Ebay Sellers Adopt New Strategies to Increase Sales

This article provides an in-depth analysis of eBay advertising optimization strategies. It covers ad group segmentation, keyword selection, negative keyword implementation, bidding strategies, brand advertising utilization, and data analysis for continuous improvement. The aim is to help sellers drive targeted traffic, increase sales, and stand out in the competitive eBay marketplace. By mastering these techniques, sellers can enhance their visibility and achieve better ROI on their advertising spend.

12/29/2025 Logistics Encyclopedia
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South Koreas 5B Pet Market Lures Crossborder Sellers

South Koreas 5B Pet Market Lures Crossborder Sellers

The Korean pet market is projected to reach $5 billion, with pet-owning families concentrated in the Seoul metropolitan area, and young people being the main consumer group. Cross-border sellers should focus on areas such as pet food and smart pet supplies, emphasizing product quality and differentiation to avoid price wars and pursue a branding strategy. Prioritizing high-quality, unique products will be crucial for success in this competitive market.

12/30/2025 Logistics Industry Insights
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Thai Ecommerce Sellers Gear Up for Q4 Holiday Surge

Thai Ecommerce Sellers Gear Up for Q4 Holiday Surge

Thailand's Q4 consumption season is approaching, presenting huge potential for e-commerce. Generation Y is the main consumer group, and live-streaming e-commerce is booming. Opportunities arise for autumn/winter clothing, accessories, mother & baby products, pet supplies, cultural and creative products, cosmetics, and digital home appliances. Key success factors include product selection, localized operations, logistics, live-streaming, and promotions. Seize the opportunities to win the year-end battle!

01/16/2026 Logistics Industry Insights
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SEKO Logistics Gains Ridgemont Investment for Global Growth

SEKO Logistics Gains Ridgemont Investment for Global Growth

SEKO has secured investment from Ridgemont Equity Partners to accelerate its global expansion and technology upgrades. Greenbriar Equity Group will continue its participation. This investment will enable SEKO to further enhance its logistics capabilities, expand its international presence, and invest in cutting-edge technologies to better serve its customers worldwide. The partnership aims to strengthen SEKO's position as a leading global provider of end-to-end logistics solutions.

01/20/2026 Logistics
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WCOJICA Program Strengthens Pacific Islands Customs Trade Efficiency

WCOJICA Program Strengthens Pacific Islands Customs Trade Efficiency

The WCO/JICA Joint Master Trainer Programme aims to enhance customs capacity in Pacific Island countries. Through long-term training and customized material development, the program cultivates a high-quality team of trainers. The 4th Working Group Meeting, held in Fiji, focused on refining training materials, improving training skills, and learning from international best practices. These efforts contribute to building a sustainable customs capacity building system in the region.

01/22/2026 Customs Knowledge
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DHL Adopts Generative AI to Boost Supply Chain Customization

DHL Adopts Generative AI to Boost Supply Chain Customization

DHL Supply Chain is collaborating with Boston Consulting Group to deploy generative AI applications aimed at enhancing data management and analytics, optimizing customer insights, and accelerating solution customization. Managing GenAI applications through a 'product funnel approach,' DHL Supply Chain focuses on business development and solution design, with the goal of creating greater value for both customers and employees. This initiative signals the growing importance of GenAI in the logistics sector.

01/28/2026 Logistics
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Coop Automates Food Supply Chain for Faster Fresh Delivery

Coop Automates Food Supply Chain for Faster Fresh Delivery

Coop Group's distribution center optimizes the entire process from receiving and storage to picking and shipping through automation. By employing precise temperature control, diverse picking systems, and intelligent shipping buffers, Coop Group enhances efficiency, reduces costs, and improves customer experience. This serves as a valuable reference for the future development of the food supply chain, demonstrating how automation can streamline operations and improve overall performance in a demanding industry.

01/29/2026 Warehousing
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World Customs Organization Advances Gender Equality Efforts

World Customs Organization Advances Gender Equality Efforts

The World Customs Organization (WCO) Virtual Working Group on Gender Equality and Diversity convened to discuss new initiatives promoting gender equality and diversity in customs. Discussions included reviewing the draft WCO Council Declaration on Gender Equality and Diversity in Customs, preparing for the establishment of a “Customs Gender Equality and Diversity Network,” and conducting internal assessments. The WCO will continue to collaborate with its members to advance the relevant agenda.

01/26/2026 Customs Knowledge
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Midsize US Firms Cautiously Optimistic on Economic Recovery

Midsize US Firms Cautiously Optimistic on Economic Recovery

A CIT Group study reveals increased confidence among US mid-sized business executives regarding the business outlook, yet concerns persist about rising taxes, government regulations, healthcare compliance, and the current economic situation. Companies need to monitor policy changes, strengthen risk management, embrace innovation, and actively communicate to address challenges and achieve sustainable development. Focus on proactive strategies to navigate the evolving landscape and ensure long-term success amidst potential headwinds.

02/04/2026 Logistics Industry Insights
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