Amazon Sellers Boost Ad Performance with ASIN Targeting

Amazon Sellers Boost Ad Performance with ASIN Targeting

This article provides an in-depth analysis of Amazon ASIN targeting advertising strategies. It emphasizes the importance of precise targeting timing and review accumulation. It also details how to select suitable ASINs for targeting and implement refined advertising operation strategies. This guide helps you master Amazon advertising, improve product conversion rates, and achieve sales growth. It covers key aspects like competitor ASIN selection, keyword optimization within the ASIN targeting campaign, and bid management techniques to maximize ROI and minimize wasted ad spend.

01/16/2026 Logistics Encyclopedia
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Amazons newer Model Feature Increases Seller Traffic

Amazons newer Model Feature Increases Seller Traffic

Amazon's "New Version Model" is a free tool that allows sellers to showcase newer product versions on older product listing pages, guiding buyers to purchase the latest models. Setting up requires meeting conditions such as product relevance and brand consistency, and submitting an application in the Seller Central. This feature helps seamlessly connect old and new products, boosting traffic conversion and sales. It leverages existing listing traffic to promote new products and provides a better customer experience by highlighting the latest offerings.

01/16/2026 Logistics Encyclopedia
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Black Friday Beauty Deals Face Styling Brush Patent Warnings

Black Friday Beauty Deals Face Styling Brush Patent Warnings

With the Black Friday shopping season approaching, beauty and personal care sellers should be vigilant about potential infringement risks associated with popular products. Taking the hot air brush as an example, this article reminds sellers to conduct thorough infringement searches for patents, trademarks, and copyrights when selecting products. It also emphasizes the importance of strengthening intellectual property protection to avoid losses such as listing removals. Sellers should proactively protect their business and avoid legal issues during this crucial sales period.

01/16/2026 Logistics Industry Insights
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Tiktok Launches New Ad Tools for Marketers

Tiktok Launches New Ad Tools for Marketers

TikTok World unveiled a suite of new advertising tools and insights, including the 'Showtime' ad unit, 'Focused View' which pays for attention, an upgraded Lead Gen Ads product, and the Creator Marketplace. These updates aim to enhance ad efficiency, optimize user experience, and help brands better connect with creators, ultimately achieving marketing goals on TikTok. The new features prioritize capturing user attention and streamlining lead generation, further empowering businesses within the TikTok ecosystem and strengthening the platform's position in the creator economy.

01/16/2026 Logistics Industry Insights
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Ozon Platform Faces Glitches Postupdate Sellers Seek Fixes

Ozon Platform Faces Glitches Postupdate Sellers Seek Fixes

This article provides an in-depth analysis of common bugs faced by sellers after the OZON platform update and offers practical solutions. It covers various aspects, including backend display anomalies, missing menus, account login issues, category commissions, language bugs, identity verification, and logistics settings. The aim is to help sellers successfully navigate the challenges brought by the platform update, seize opportunities, and achieve business growth. This guide offers actionable insights to resolve technical difficulties and optimize performance on the updated OZON platform.

01/16/2026 Logistics Industry Insights
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US FBA Ocean Freight Guide for Ecommerce Sellers

US FBA Ocean Freight Guide for Ecommerce Sellers

This article provides an in-depth analysis of FBA shipping to the US, covering its advantages, detailed processes, cost structure, and control strategies, as well as key considerations. It aims to offer comprehensive guidance for cross-border e-commerce sellers, helping them efficiently and economically transport goods to US FBA warehouses and seize market opportunities. The article explores the entire shipping journey, from preparation to delivery, providing practical insights to optimize logistics and minimize expenses for a competitive edge in the US market.

01/16/2026 Logistics
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Guide to Customs Inspections for Foreign Trade Firms

Guide to Customs Inspections for Foreign Trade Firms

This article provides an in-depth analysis of various aspects of customs inspections, including the targets, entities, content, procedures, and response strategies. Through case studies, it emphasizes the importance of foreign trade companies actively cooperating with customs inspections and highlights that compliant operation is crucial for the sustainable and healthy development of enterprises. The aim is to help foreign trade companies understand customs inspections, avoid risks, and achieve sustainable development. This understanding promotes smoother trade operations and reduces potential penalties.

01/16/2026 Customs Knowledge
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Community Group Buying Boon or Bane for Drop Shipping

Community Group Buying Boon or Bane for Drop Shipping

This paper delves into the application of the dropshipping model within community group buying, analyzing its suitable scenarios, channel selection, operational boundaries, and potential advantages and disadvantages. It emphasizes that dropshipping is a valuable tool for the initial stages of community group buying. However, for long-term sustainable development, building an independent and controllable supply chain system is crucial to maintain a competitive edge. A robust supply chain ensures resilience and adaptability in the face of evolving market dynamics and competitive pressures.

01/15/2026 Logistics Encyclopedia
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Logistics Expert Analyzes Freight Market Challenges

Logistics Expert Analyzes Freight Market Challenges

This report delves into key issues in the current freight market based on an interview with logistics expert Tom Nightingale. It covers topics like peak season outlook, capacity and rates, nearshoring trends, and the impact of the Baltimore incident. The report emphasizes the need for businesses to build more resilient supply chains, embrace change, and proactively address market challenges. It highlights the importance of adapting to the evolving landscape and strengthening operational robustness to navigate uncertainties in the freight industry.

01/15/2026 Logistics Industry Insights
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New Predictive Freight Index Aims to Forecast Shipping Rates

New Predictive Freight Index Aims to Forecast Shipping Rates

Cowen and AFS have partnered to launch a freight index, forecasting LTL, truckload, and parcel rates. The inaugural index reveals an increase in truckload rates and a decrease in LTL weight. This index provides valuable insights into the current state of the freight market and offers predictive analysis for future trends. It aims to assist shippers and carriers in making informed decisions regarding pricing and capacity planning. The index will be updated regularly to reflect the dynamic nature of the logistics industry.

01/15/2026 Logistics Industry Insights
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