Imagine craving hot pot at home late at night but feeling too lazy to shop for ingredients. With a few taps on your smartphone, you could browse tempting ingredient combinations and receive personalized cooking tutorials - all powered by AIGC (Artificial Intelligence Generated Content) technology. This futuristic scenario is becoming reality through a new partnership between Chinese food retailer Guoquan Shihui and marketing technology firm Kuazi Tech.
Smart Content at Scale
The collaboration will deploy AI to automatically generate marketing copy, product descriptions, and recipe guides. This content aims to enhance Guoquan Shihui's online appeal while directing digital traffic to physical stores through a centralized operational platform. The system essentially functions as an "intelligent brain" for the retailer, enabling more precise customer targeting and demand fulfillment.
Rapid Expansion Through Supply Chain Excellence
Guoquan Shihui has achieved remarkable growth since its 2017 founding, with nearly 10,000 stores operational as of September 2023. The company's success stems from its focus on building China's premier home kitchen supply chain, offering high-quality products at competitive prices. Its extensive catalog spans hot pot ingredients, barbecue supplies, beverages, single-serving meals, and fresh foods - catering to diverse home dining needs across residential communities.
The retailer's competitive edge lies in its robust supply network, featuring three production bases, three R&D centers, and partnerships with 266 ingredient suppliers. A dedicated procurement team sources globally to maintain price competitiveness while ensuring quality, delivering what Chinese consumers describe as "delicious yet affordable" options.
Digital Transformation Ahead
The Kuazi Tech partnership promises to elevate operational efficiency and customer experience through AI-generated content. By automating marketing material production, Guoquan Shihui can attract more customers and strengthen brand influence. Industry observers anticipate significant growth potential in community-based digital food retail as AIGC technology matures.