Instagram Tests Reels to Boost Organic Reach

Instagram Tests Reels to Boost Organic Reach

Instagram's Trial Reels feature offers brands a low-risk environment for content experimentation. By testing content with non-followers, brands can optimize their creative strategies, improve exposure efficiency, and make more informed, forward-thinking content decisions. This feature is particularly beneficial for brands aiming to break out of their echo chambers, explore new audiences, or test new content directions. It allows for valuable insights into what resonates with a broader audience before committing to a full-scale campaign, ultimately leading to more effective social media marketing.

Convenience Bee Thrived in Retail Freeze with Digital Pivot

Convenience Bee Thrived in Retail Freeze with Digital Pivot

Facing the retail winter brought by the pandemic, Bianlifeng achieved growth against the trend with its digital operation model, strong supply chain system, and forward-looking omni-channel layout. Through the digital operation of "one person, one store," self-built fresh food bases and logistics systems, and persistence in online channels, Bianlifeng demonstrated high risk resistance. This sets a paradigm for digital transformation in the industry. Its success highlights the importance of leveraging technology and building a resilient infrastructure to navigate challenging economic conditions.

China Forum to Focus on Renewable Energy Investment Growth

China Forum to Focus on Renewable Energy Investment Growth

The 3rd (2025) Renewable Energy Investment & Financing and Value Enhancement Innovation Forum will be held during CWP2025, focusing on three key topics: renewable energy investment and financing solutions, asset management evaluation, and risk prevention and control. The forum aims to provide innovative solutions for the industry's development. It will bring together financial institutions, asset management organizations, and supply chain companies to explore how to enhance the value of renewable energy assets, attract more investment, and contribute to China's carbon peaking and carbon neutrality goals.

US Rail Freight Sees Carload Drop Container Gains in November

US Rail Freight Sees Carload Drop Container Gains in November

Data from the Association of American Railroads indicates a mixed performance for the U.S. rail freight market in early November. Railcar loadings decreased by 5.2% year-over-year, although certain sectors like automotive and parts saw growth. Container volume experienced a slight increase of 1.5%, but the growth rate has slowed. Year-to-date figures show railcar loadings remaining relatively flat, while container volume has declined by 7%. Logistics managers should closely monitor market trends, diversify transportation methods, optimize supply chain management, and strengthen risk management strategies.

02/11/2026 Logistics
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US Rail Freight Decline Points to Economic Slowdown

US Rail Freight Decline Points to Economic Slowdown

According to the Association of American Railroads, U.S. rail freight and intermodal traffic both declined year-over-year for the week ending August 6th. While rail freight saw a slight increase, intermodal transportation experienced a downturn, contributing to overall weak freight volumes. The overall softness in the North American rail freight market suggests a potential slowdown in economic growth, weakened consumer demand, and a deceleration in industrial production, raising the risk of economic recession. The future of rail freight presents both challenges and opportunities.

02/11/2026 Logistics
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ATA Economist Analyzes Postpandemic Freight Market Trends at RILA

ATA Economist Analyzes Postpandemic Freight Market Trends at RILA

Freight economics expert Bob Costello analyzed at the RILA conference, predicting a slowdown in future economic growth while maintaining a solid foundation. Consumption and employment are the driving forces, while real estate and trade frictions pose risks. He advised freight companies to focus on technological innovation, last-mile logistics, and driver compensation. Strengthening risk management and establishing strategic partnerships are crucial for navigating challenges and seizing opportunities in the evolving freight landscape. The underlying economy is still strong, but companies need to be prepared for potential headwinds.

Antigua and Barbuda Boosts Customs Oversight with WTO Aid

Antigua and Barbuda Boosts Customs Oversight with WTO Aid

The World Customs Organization (WCO) conducted a Post Clearance Audit (PCA) diagnostic of Antigua and Barbuda Customs to enhance trade facilitation. Through observation and discussions, the WCO assessed the current state of PCA implementation and provided recommendations for improvement. Moving forward, the WCO will continue to collaborate, assisting Antigua and Barbuda Customs in refining risk management, data analysis, personnel training, and IT systems. This includes strengthening cooperation with the private sector to promote trade development. The goal is to improve efficiency and effectiveness in customs operations.

Global Airlines Adopt IATA Safety Program to Cut Accident Risks

Global Airlines Adopt IATA Safety Program to Cut Accident Risks

The IATA Safety Management System (SMS) course helps you build a proactive safety culture, prevent accidents, improve management efficiency, and achieve business goals. The course covers key content such as safety requirements, risk management, and safety culture, and is tailored for quality managers, safety managers, and maintenance & operations personnel. Through authoritative certification, practical teaching, and expert instruction, it helps you create a zero-accident enterprise and gain customer trust. This course provides the tools and knowledge necessary to effectively manage safety risks and improve overall operational performance.

Global Air Cargo Industry Adapts to Stricter IATA Perishables Rules

Global Air Cargo Industry Adapts to Stricter IATA Perishables Rules

This IATA Perishable Cargo Regulations (PCR) course aims to enhance the safety and efficiency of fresh air cargo and unlock business opportunities. It covers PCR specifications, regulatory standards, stakeholder responsibilities, cargo classification, packaging requirements, documentation and labeling, temperature control, ground handling, emergency procedures, risk management, and market trends. It is suitable for aviation, logistics, and training personnel, helping you succeed in the field of fresh air cargo transportation. The course provides practical knowledge and insights to navigate the complexities of transporting perishable goods by air.

New IATA Guide Shifts Aviation Safety to Riskbased Audits

New IATA Guide Shifts Aviation Safety to Riskbased Audits

The International Air Transport Association (IATA) has released a new edition of the 'IOSA Audit Best Practice Handbook' to promote a shift towards risk-based aviation safety audits. The handbook provides guidance on advanced auditing techniques and internal audit program development. Used in conjunction with the IOSA Standards Manual, it helps airlines enhance their safety management and prepare for the new standards taking effect on April 1, 2025. This resource aims to support airlines in improving safety performance through a more proactive and targeted approach to auditing.