Bing Ads Guide for Entering US and EU Markets

Bing Ads Guide for Entering US and EU Markets

This article delves into the unique advantages of Bing Ads in search arbitrage within the European and American markets. It provides a comprehensive guide for beginners on setting up Bing Ads campaigns, covering crucial steps such as goal setting, structure configuration, keyword selection, ad copywriting, budget bidding, and continuous optimization. This guide aims to empower cross-border e-commerce businesses to leverage Bing Ads for more efficient marketing and achieve better results. It offers practical insights and actionable strategies to maximize ROI on Bing advertising campaigns.

01/20/2026 Logistics Encyclopedia
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Jackery Emerges As Global Leader in Energy Storage

Jackery Emerges As Global Leader in Energy Storage

Jackery has risen from a niche energy storage sector to become a global leader through its forward-looking strategy and innovative products. With annual sales reaching 3.6 billion RMB, its products are available in over 50 countries, with cumulative shipments exceeding 6 million units. Leveraging China's supply chain advantages, Jackery focuses on the European and American outdoor power station markets. Through KOL collaborations, scenario-based marketing, and refined operations, Jackery has successfully capitalized on the golden growth cycle of the global energy storage market.

01/23/2026 Logistics Industry Insights
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CE Certification Guide for Temu Sellers Targeting Europe

CE Certification Guide for Temu Sellers Targeting Europe

This article focuses on the CE certification challenges faced by Temu platform sellers in the EU market. It emphasizes that CE certification is a mandatory requirement for products entering the EU. The article analyzes the specific CE certification requirements of the Temu platform and provides practical advice for sellers to successfully obtain certification, helping them smoothly access the EU market. It highlights the importance of understanding and complying with CE regulations to avoid potential issues and ensure product compliance on the Temu platform within the European Union.

01/23/2026 Customs Knowledge
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Crossborder Ecommerce Faces HS Code Export Compliance Challenges

Crossborder Ecommerce Faces HS Code Export Compliance Challenges

This article focuses on key customs clearance issues in cross-border e-commerce. It provides a detailed interpretation of HS code lookup methods, 9810 order declaration system selection, DXP ID application considerations, and the 7 pre-export registration procedures. Furthermore, it offers links to European and Southeast Asian tariff query websites, assisting cross-border e-commerce businesses in achieving efficient and compliant operations. The guide aims to streamline the process and ensure adherence to regulations, ultimately facilitating smoother international trade for e-commerce businesses.

01/23/2026 Customs Knowledge
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Crossborder Ecommerce Logistics Face Air Sea Rate Shifts

Crossborder Ecommerce Logistics Face Air Sea Rate Shifts

This article focuses on key aspects of cross-border e-commerce logistics, analyzing the China-India air freight line, the Malaysia-Australia route, and European maritime market trends. It also examines the challenges faced by independent website sellers when choosing logistics solutions. Furthermore, the paper discusses logistics to specific destinations and issues related to sea freight distances, providing valuable insights for cross-border e-commerce professionals and consumers. The information aims to assist in navigating the complexities of international shipping and optimizing logistics strategies.

01/23/2026 Logistics
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Amazon Leads North American Ecommerce As Local Brands Struggle

Amazon Leads North American Ecommerce As Local Brands Struggle

The North American e-commerce market is dominated by a few key players, with Amazon holding a strong leading position. The European market, however, exhibits more diversity, with vertical platforms like Shein performing well. Analysts suggest that regional platforms need to focus on in-depth localization strategies to build competitive advantages through differentiated product selection and services. Localized innovation in key areas such as logistics and payment methods is crucial for breaking through in highly concentrated markets. This localized approach allows them to cater to specific regional needs and preferences.

11/03/2025 Logistics Industry Insights
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Amazon Expands FBA Resale Program for Returns in Europe

Amazon Expands FBA Resale Program for Returns in Europe

Amazon Europe launched the FBA Grading and Resale program to help sellers re-evaluate and grade returned products for resale, reducing return losses, optimizing resource allocation, and meeting diverse consumer needs. Implemented in select European marketplaces, this program offers sellers a novel returns solution, promoting sustainable development within the e-commerce market. It allows returned items to be assessed and sold at a discount, providing a win-win for both sellers looking to recoup losses and budget-conscious buyers. This initiative aims to improve efficiency and reduce waste in the returns process.

11/03/2025 Logistics
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Fedex UPS DHL Comparing Global Shipping Speeds

Fedex UPS DHL Comparing Global Shipping Speeds

This article provides an in-depth comparison of the delivery times of the three major international express companies: DHL, FedEx, and UPS. It analyzes the key factors influencing delivery speed and offers advice on choosing the appropriate express company. DHL excels in the European and Asian markets, FedEx has a clear advantage in North America, and UPS is known for its stability and reliability. When selecting an express company, factors such as price and service coverage should be considered. Consulting with a professional logistics consultant is recommended when needed to make the best choice.

01/05/2026 Logistics
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Temu Adjusts Ad Strategy As Ecommerce Sellers Adapt

Temu Adjusts Ad Strategy As Ecommerce Sellers Adapt

Temu is adjusting its global strategic layout, shifting its traffic investment budget towards emerging markets like Europe, Asia, and the Middle East. Sellers should avoid direct competition in the US and European markets and instead focus on these new opportunities. Strategies include using the fully managed model for product testing and the semi-managed model for profit generation. Data-driven, refined operations are crucial. Sellers should also closely monitor platform policy changes and market trends to adapt their business strategies accordingly and achieve business growth in the new market environment.

01/05/2026 Logistics Industry Insights
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Europe Boosts Customs Training with Datadriven Strategies

Europe Boosts Customs Training with Datadriven Strategies

A meeting of the World Customs Organization's European region was held in Moscow to strengthen cooperation and coordination in customs capacity building within the region. The meeting reviewed the progress of five major capacity development projects and discussed the development of a database of regional customs education institutions, a logistics manual, an e-journal, and a common learning platform. These initiatives aim to enhance regional customs capacity, promote trade facilitation, and ensure security. The discussions laid the groundwork for future advancements in these areas, contributing to a more efficient and secure customs environment.

12/30/2025 Customs Knowledge
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