Amazon Advertisers Shift Focus from Acos to Growth Strategies

Amazon Advertisers Shift Focus from Acos to Growth Strategies

Optimizing Amazon Ads isn't solely about minimizing ACoS. Market conditions and conversion rates impose a ceiling on ACoS reduction. A refined advertising structure and differentiated strategies are crucial for maximizing profitability. Focusing solely on lowering ACoS can be detrimental if it negatively impacts sales volume or overall profit margins. Instead, a holistic approach that considers both ACoS and revenue growth is recommended for sustainable success on Amazon.

01/04/2026 Logistics Industry Insights
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Seattle Port Streamlines Logistics and Customs Clearance

Seattle Port Streamlines Logistics and Customs Clearance

This paper provides an in-depth analysis of the Port of Seattle, covering its geographical advantages, code ranking, shipping network, customs clearance procedures, logistics services, fee structure, operating hours, and cooperating shipping companies. As a crucial hub connecting Asia-Pacific and North America, the Port of Seattle leverages its efficient operations and comprehensive facilities to help businesses optimize their supply chains and seize market opportunities.

01/04/2026 Port Encyclopedia
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Facebook Ads Restructuring Cuts Costs by Simplifying Campaigns

Facebook Ads Restructuring Cuts Costs by Simplifying Campaigns

This article delves into two core strategies for Facebook ad optimization: simplifying account structure and meticulously managing ad volume. By consolidating similar ad sets, controlling the number of creatives, and promptly stopping underperforming ads, advertisers can improve campaign efficiency, reduce advertising costs, and achieve better overall ad performance. The focus is on streamlining processes and making data-driven decisions to maximize ROI on Facebook advertising campaigns.

01/06/2026 Logistics Industry Insights
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DHL Express Canada Resumes Operations After Unifor Strike Deal

DHL Express Canada Resumes Operations After Unifor Strike Deal

DHL Express Canada and Unifor union have reached a new labor agreement, ending a nearly three-week work stoppage and strike. Full operations resumed on June 30th. The new agreement, valid until July 1, 2029, includes a 15.75% wage increase, a new owner-operator payment structure, and increased pension benefits. The company will prioritize processing delayed packages, and customers can submit claims through the standard procedure.

01/08/2026 Logistics
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Hong Kong to Hangzhou Crossborder Parcel Forwarding Guide

Hong Kong to Hangzhou Crossborder Parcel Forwarding Guide

This service facilitates cross-border shopping for mainland consumers by providing package forwarding from Hong Kong to Hangzhou. This article details the key steps involved, including the transshipment process, customs clearance procedures, available logistics options, and fee structure. Furthermore, it offers practical tips and guidance to help readers navigate the process safely and efficiently, ensuring a smooth transfer of goods from Hong Kong to Hangzhou.

01/26/2026 Logistics
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Chinese Ports Fuel Crossborder Ecommerce Surge

Chinese Ports Fuel Crossborder Ecommerce Surge

China's cross-border e-commerce is entering a dual dividend period of 'logistics + products'. The expansion of port routes and the upgrading of export structure jointly constitute the certainty opportunity for the development of cross-border e-commerce. Sellers should focus on areas covered by new routes, strategically plan advantageous categories, increase investment in high value-added products, and optimize supply chain layout to win global competition.

02/11/2026 Logistics Industry Insights
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Windsor Airport Codes YQG and CYQG Explained

Windsor Airport Codes YQG and CYQG Explained

This article provides an in-depth analysis of Windsor International Airport in Canada, focusing on its IATA code YQG and ICAO code CYQG. It explains the definition, function, and structure of airport codes. Furthermore, it offers essential information and practical transportation guides for Windsor Airport, along with interesting facts about airport codes. The aim is to enhance readers' understanding of aviation knowledge and improve their travel experience.

01/20/2026 Airport Codes
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Logistics Sector Must Adapt Digitally or Risk Decline

Logistics Sector Must Adapt Digitally or Risk Decline

The logistics industry faces both challenges and opportunities in the digital transformation era. A coordinated approach encompassing strategy, structure, and processes is crucial for reducing costs, improving efficiency, and meeting evolving customer expectations. Key focus areas include achieving on-time delivery and minimizing damage. Embracing digital solutions is essential for optimizing supply chain management and maintaining a competitive edge in the rapidly changing logistics landscape.

01/20/2026 Logistics Industry Insights
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US Air Freight Costs Key Trends and Analysis

US Air Freight Costs Key Trends and Analysis

This article provides a detailed analysis of various costs associated with air freight to the United States, including airfare, surcharges, handling fees, customs duties, and other expenses. It aims to help businesses and individuals clearly understand the cost structure of air freight, enabling them to plan budgets more effectively and choose optimal transportation solutions. The goal is to achieve a safe, fast, and economical air freight experience.

02/02/2026 Logistics Encyclopedia
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Guide to Shipping Customs Between Malaysia and China

Guide to Shipping Customs Between Malaysia and China

This article, from a data analyst's perspective, provides an in-depth analysis of the duty structure, express delivery options, and customs clearance process for shipments from Malaysia to China. It focuses on analyzing duty calculation methods, the advantages and disadvantages of various express companies, factors influencing duties, and customs clearance precautions. The aim is to help readers make more informed decisions and reduce cross-border express costs.

02/02/2026 Customs Knowledge
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