Amazon Sellers Optimize ACOS for Profitability

Amazon Sellers Optimize ACOS for Profitability

This article delves into Amazon ACOS optimization strategies, emphasizing that lower ACOS isn't always better. The key lies in refined operations to maximize advertising revenue. It shares practical techniques such as precise bidding, negative keywords, long-tail keyword strategies, and breaking free from advertising dependency. These methods help sellers avoid wasteful spending and achieve long-term, sustainable growth in their Amazon business by focusing on efficiency and ROI rather than solely chasing the lowest possible ACOS.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Debate Rulebased Vs AI Bidding Strategies

Amazon Sellers Debate Rulebased Vs AI Bidding Strategies

This article provides an in-depth comparison of rule-based bidding and AI-powered bidding strategies in Amazon PPC advertising, aiming to help advertisers make informed decisions based on their specific needs. It analyzes the differences between the two approaches in terms of control, long-tail keyword optimization, workload, and the initial stages of advertising campaigns. The article also highlights the advantages and disadvantages of each method and mentions a free trial offer for an AI-powered bidding tool.

12/31/2025 Logistics Encyclopedia
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Sinotrans Enhances Logistics for South Korean Ecommerce Growth

Sinotrans Enhances Logistics for South Korean Ecommerce Growth

Sinotrans Express offers a dedicated small parcel service to South Korea, promising delivery within 3-6 working days with compensation for delays. Services include free customs clearance verification, returns and exchanges support, overseas warehouse fulfillment, CGF label application and delivery to warehouses, and inspection & packaging. The Weihai warehouse offers 150 days of stock preparation, with no limitations on SKUs or inbound quantities, and billing based on actual weight. Helping sellers easily expand into the Korean e-commerce market.

12/30/2025 Logistics
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Amazon Launches Video Builder Tool for Sellers

Amazon Launches Video Builder Tool for Sellers

Amazon Video Builder is a free video creation tool designed to help sellers easily create engaging video ads, effectively boosting traffic and conversion rates. It simplifies the video production process by offering a range of pre-designed, customizable templates. Even sellers without professional video editing experience can quickly create high-quality brand promotion videos. This tool empowers sellers to leverage video marketing without significant investment in resources or expertise, ultimately improving their product visibility and sales performance on Amazon.

12/30/2025 Logistics Industry Insights
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Ebay Seller Fees Costs and Strategies Explained

Ebay Seller Fees Costs and Strategies Explained

This article provides a detailed analysis of various eBay store fees, including store subscription fees, advertising fees, listing fees, and final value fees. It focuses on the fee standards for different store subscription plans, the pricing of promoted listings, and tips for utilizing free listing allowances. The aim is to help sellers better understand eBay's fee structure, optimize their operational strategies, and improve profitability. It covers key aspects of managing costs associated with selling on eBay and maximizing returns.

12/30/2025 Customs Knowledge
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Global Mask Demand Surges for Crossborder Ecommerce Sellers

Global Mask Demand Surges for Crossborder Ecommerce Sellers

Shinan Cross-border Logistics Navigation launches a free data monitoring feature for the mask industry, helping cross-border e-commerce sellers accurately select products, efficiently attract traffic, and grasp market dynamics to cope with the global mask shortage. This feature monitors surging products and traffic-driving keywords, and automatically alerts users to changes in competitor prices and sales. It provides valuable insights for sellers to optimize their strategies and capitalize on opportunities in the rapidly evolving mask market.

12/30/2025 Logistics Industry Insights
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Guide to Streamlining International Air Cargo Pickup

Guide to Streamlining International Air Cargo Pickup

This article provides a detailed explanation of the cargo pickup process after international air freight arrival. It covers preparation before pickup, exchange orders, customs clearance, fee settlement, on-site pickup, and handling of exceptions. Furthermore, it offers solutions for specific scenarios, aiming to facilitate efficient and smooth cargo retrieval. The guide outlines key steps and considerations for a successful pickup, ensuring a hassle-free experience for importers and freight forwarders navigating the complexities of international air cargo logistics.

01/15/2026 Logistics Encyclopedia
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Workforce Go Eases HR Strain for Distributors in Peak Seasons

Workforce Go Eases HR Strain for Distributors in Peak Seasons

Workforce Go is launching a free webinar to help distribution companies tackle HR challenges during peak season. The webinar focuses on streamlining payroll, HR, and time tracking processes to improve employee satisfaction and optimize operational efficiency. Workforce Go offers solutions that integrate with ERP systems, eliminating manual data entry and enabling centralized workforce data management. This helps companies succeed in a competitive market by providing better insights and control over their workforce, ultimately improving productivity and profitability.

01/15/2026 Logistics Industry Insights
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WCO 2025 Meeting to Address Customs Efficiency Security and Tech

WCO 2025 Meeting to Address Customs Efficiency Security and Tech

This paper provides an in-depth interpretation of the core topics discussed at the 2025 World Customs Organization (WCO) Technical Committee meetings. These topics include the WCO theme, AEO system, intelligent security equipment, free zones, TRS database system, e-commerce, performance evaluation, information technology, certificates of origin, smart customs, green customs, and vulnerable borders. The meetings aim to promote global customs cooperation, enhance trade efficiency and security, and address emerging challenges in the international trade landscape.

01/16/2026 Customs Knowledge
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Aviation Industry Must Boost Supply Chain Resilience IATA Says

Aviation Industry Must Boost Supply Chain Resilience IATA Says

IATA highlighted the critical role of air cargo in global supply chain resilience at the World Cargo Symposium in Dubai. They urged for strengthened security, accelerated digital transformation (promoting the ONE Record standard), and a firm commitment to sustainability (expanding SAF production). Furthermore, IATA called on nations to uphold free trade and avoid protectionist measures. The organization emphasized the importance of collaboration and innovation to navigate current challenges and ensure the continued efficiency and reliability of air cargo operations.

01/16/2026 Logistics Industry Insights
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