Amazon Sponsored Display Expands to Offamazon Traffic

Amazon Sponsored Display Expands to Offamazon Traffic

This article provides an in-depth analysis of Amazon Display Ads reports, specifically comparing the 'Targeting' and 'Matched' reports to reveal methods for analyzing off-Amazon traffic data. It emphasizes the differences between these reports, provides data calculation formulas, and suggests improving analysis efficiency through standardized naming conventions and the use of pivot tables. Ultimately, this guide helps advertisers optimize their display advertising strategies by leveraging insightful data analysis.

01/06/2026 Logistics Industry Insights
Read More
Datadriven Strategies for Maximizing Amazon US Sales

Datadriven Strategies for Maximizing Amazon US Sales

This article analyzes the Amazon US marketplace return process from a data analyst's perspective, providing practical, data-driven insights for efficient returns. It covers return policy interpretation, process optimization, common problem solutions, and efficiency improvement techniques. The aim is to help readers mitigate risks, protect their rights, and enhance their shopping experience. By understanding the data behind returns, users can navigate the process more effectively and minimize potential issues.

02/03/2026 Logistics Encyclopedia
Read More
US Rail Freight Decline Raises Economic Concerns

US Rail Freight Decline Raises Economic Concerns

Recent data reveals a year-over-year decrease in U.S. rail freight and intermodal volumes, though segmented data indicates varying performance across industries. While cumulative freight volume increased, intermodal volume declined. North American data mirrors the U.S. trend. Rail freight serves as an economic barometer, requiring comprehensive analysis of various factors to assess the economic situation. The rail industry needs innovation and transformation to address challenges and seize opportunities.

01/28/2026 Logistics
Read More
Boire Field Airport ASH Sees Steady Growth in Operations

Boire Field Airport ASH Sees Steady Growth in Operations

From a data analyst's perspective, this paper provides an in-depth analysis of key information regarding Boyd Field Airport (ASH), including its geographical location, altitude, and IATA/ICAO codes. It explores the potential value of this data in practical operations, offering readers a comprehensive and structured overview of the airport. The analysis aims to highlight the significance of readily available airport data for various applications within the aviation industry.

12/30/2025 Airport Codes
Read More
Sydney Airport Enhances Flight Safety with Datadriven Approach Charts

Sydney Airport Enhances Flight Safety with Datadriven Approach Charts

This paper, from the perspective of a data analyst, provides an in-depth interpretation of the Sydney Airport Approach Chart (SSYAD1.dgn). It analyzes key elements such as geographical information, runway layout, and navigation facilities. Furthermore, it proposes data-driven safety recommendations aimed at enhancing flight safety awareness. The analysis seeks to improve understanding of the approach chart and contribute to safer flight operations at Sydney Airport by leveraging data insights.

01/07/2026 Airport Codes
Read More
Freight Forwarding Basics Customs and Bills of Lading for Beginners

Freight Forwarding Basics Customs and Bills of Lading for Beginners

This article is for freight forwarding beginners, explaining basic concepts such as factories and door-to-door services, and addressing common issues like discrepancies between customs data and ENS data, as well as bill of lading confirmation. It emphasizes the importance of data accuracy and provides practical tips to help newcomers quickly get started in the freight forwarding industry. The article aims to provide a solid foundation for understanding key processes and avoiding common pitfalls.

08/22/2025 Logistics Encyclopedia
Read More
Fjllrven Flexport Launch Sustainable Supply Chain Initiative

Fjllrven Flexport Launch Sustainable Supply Chain Initiative

Fjällräven partnered with Flexport to optimize its supply chain using data and reduce carbon emissions. The collaboration focuses on implementing solutions such as biofuels and electric trucks to achieve sustainability goals. By leveraging data analytics, Fjällräven gains insights into its supply chain's environmental impact and identifies opportunities for improvement. This data-driven approach allows for more efficient logistics and a reduced carbon footprint, demonstrating a commitment to environmental responsibility and sustainable practices throughout its operations.

01/06/2026 Logistics
Read More
Liberia Pilot Project Enhances Trade with Datadriven Customs

Liberia Pilot Project Enhances Trade with Datadriven Customs

An evaluation of Liberia's tariff pilot program reveals that the data-driven ASYPM system significantly improved decision-making, transparency, and tax revenue efficiency. The program's success highlights the potential of data-driven approaches to enhance customs operations and improve revenue collection in developing countries. By leveraging data analytics and performance monitoring, the system facilitated better resource allocation and reduced opportunities for corruption, ultimately leading to a more effective and accountable customs administration.

01/26/2026 Customs Knowledge
Read More
WCO Standardizes Global Customs Procedures to Boost Trade Efficiency

WCO Standardizes Global Customs Procedures to Boost Trade Efficiency

The World Customs Organization (WCO) actively promotes the standardization, harmonization, and security of global customs data through the work of the Data Model Project Team (DMPT) and the Information Management Sub-Committee (IMSC). By developing data models, revising maritime standards, and exploring emerging technologies, the WCO strives to build a more efficient, secure, and convenient global trade environment. This work lays a solid foundation for global trade connectivity and facilitates seamless international commerce.

02/03/2026 Customs Knowledge
Read More
Zimbabwe Zambia Launch Joint Customs System to Boost Trade

Zimbabwe Zambia Launch Joint Customs System to Boost Trade

The Zimbabwe and Zambia Revenue Authorities are actively promoting customs data interconnectivity to enhance cross-border trade efficiency and reduce trade costs. With technical support from the WCO, significant progress has been made in data standardization and legal interoperability. This initiative brings new opportunities for trade development between the two countries, streamlining processes and fostering greater collaboration in customs procedures. The improved data exchange aims to reduce delays and improve overall trade facilitation.

02/05/2026 Customs Knowledge
Read More