Digital Skills Shortage Slows Global Brand Growth 2025 Plan Released

Digital Skills Shortage Slows Global Brand Growth 2025 Plan Released

This article analyzes the challenges faced by companies expanding their brands globally in terms of marketing talent development. It introduces a free "Brand Globalization Marketing Learning Map" designed to help companies efficiently cultivate teams with an international perspective and digital marketing skills. This map addresses issues such as varying skill levels, complex marketing scenarios, the urgent need for full-stack capabilities, and globally distributed teams. Ultimately, it aims to empower brands to achieve success in overseas markets by providing a structured and effective training resource.

02/03/2026 Logistics Industry Insights
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Chinese Outdoor Brand Naturehike Expands to 72 Markets with 15B Sales

Chinese Outdoor Brand Naturehike Expands to 72 Markets with 15B Sales

Naturehike, leveraging lightweight design, high cost-performance, and localized operations, transformed from an OEM manufacturer into a global brand with annual sales of 1.5 billion RMB, covering 72 countries. Through product innovation, strict quality control, omnichannel marketing, and social media engagement, Naturehike successfully created a differentiated brand identity. This provides valuable experience for other Chinese outdoor brands seeking to expand internationally. Their success demonstrates the potential for Chinese brands to compete on a global scale by focusing on quality, affordability, and understanding local market needs.

02/03/2026 Logistics Industry Insights
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Pinterests Advertising Potential for Visual Marketing

Pinterests Advertising Potential for Visual Marketing

This article provides an in-depth analysis of Pinterest's platform features and advertising formats, combined with Shanghai Shangxian's account opening and agency operation services, offering a practical guide for brands going global. The content covers Pinterest's popular market analysis, suitable category recommendations, detailed explanations of advertising formats, and agency operation processes. It aims to help brands efficiently leverage Pinterest to expand into overseas markets and achieve visual marketing goals. Focus is given to optimizing ad spend and ROI through strategic planning and effective campaign management.

02/03/2026 Logistics Encyclopedia
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Taotians Pet Sales Surge in Double 11 Livestream Presales

Taotians Pet Sales Surge in Double 11 Livestream Presales

Taotian Pet achieved a successful initial Double 11 campaign, surpassing last year's first-day pre-sale amount within 90 minutes. Brands like Xianlang and Fuleijiate experienced rapid growth, with live-streaming e-commerce serving as a crucial driver. Pet food remained the primary consumption category, with new product launches proving highly effective. Tmall Global's international pet brands also performed strongly, collectively contributing to the booming pet economy. The success highlights the increasing demand and market potential within the pet industry during major shopping festivals.

02/05/2026 Logistics Industry Insights
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Amazon Ends Brand Authorization Disrupts Seller Operations

Amazon Ends Brand Authorization Disrupts Seller Operations

Amazon has announced the termination of its Authorized Brands program for third-party sellers, impacting sellers in the US, Europe, and Japan. This decision may be related to Amazon's losses and antitrust investigations, aiming to reduce unequal support for specific brands. Affected sellers are actively defending their rights. Amazon states it will take measures to protect seller interests. This event serves as a reminder for sellers to prioritize brand building and risk management. The program's removal is expected to affect a significant number of sellers who relied on it for brand protection and visibility.

01/06/2026 Logistics Industry Insights
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Brazilian Beef Prices Rise Amid Global Demand Report Shows

Brazilian Beef Prices Rise Amid Global Demand Report Shows

This article analyzes Brazilian beef import quotations provided by Simba International of Spain in December 2025. It covers prices, shipping schedules, and payment terms for various brands and categories of beef. Through a detailed interpretation of different brands and cuts, it provides decision-making references for relevant enterprises. The analysis highlights market risks and offers corresponding mitigation strategies. The quotations encompass a range of Brazilian beef products, offering a comprehensive overview of the import market at that time. This information is intended to assist businesses in making informed decisions regarding Brazilian beef imports.

12/26/2025 Customs Knowledge
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Douyin Reports Gen Zdriven Beauty Trends in China

Douyin Reports Gen Zdriven Beauty Trends in China

This article delves into emerging personal care consumption trends on Douyin E-commerce, covering areas like hand, body, oral, mood, makeup, scalp, base makeup, neck, and facial cleansing. These trends reflect young consumers' pursuit of 'value for money' and their preference for personalized, efficacious, and emotionally appealing products. Douyin E-commerce, through initiatives like the 'New Brand Fan Appreciation Day,' helps new brands capitalize on platform opportunities and achieve rapid growth. The focus is on understanding how these emerging brands are leveraging Douyin's unique ecosystem to connect with consumers and build brand awareness.

01/23/2026 Logistics Industry Insights
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Kwai Advertising Boosts Seller Success in Emerging Markets

Kwai Advertising Boosts Seller Success in Emerging Markets

Kwai, the overseas short video platform under Kuaishou, attracts numerous cross-border sellers due to its strength in emerging markets. This article analyzes the advantages of Kwai Ads, highlighting its suitability for startups, content-driven brands, mobile app developers, and e-commerce/FMCG sellers. However, it cautions high-end luxury brands and those with extremely demanding creative requirements to carefully consider their options before advertising on Kwai. Kwai's reach and engagement in these markets make it a valuable platform for specific business models, while others may find it less effective.

01/21/2026 Logistics Industry Insights
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Amazons Rufus Suggests Offplatform Products Alarming Sellers

Amazons Rufus Suggests Offplatform Products Alarming Sellers

Amazon Shopping Assistant introduces off-site recommendations, not for open redirection, but for attracting select brands to join and strengthen membership loyalty. Independent sites should collaborate with the Amazon ecosystem. AI readability is crucial for traffic. This new feature aims to enhance the customer experience within Amazon while subtly promoting curated brands. By controlling the external recommendations, Amazon maintains control over the customer journey and reinforces its position as a central shopping destination. The success of independent sites depends on understanding and leveraging Amazon's ecosystem, and optimizing content for AI-driven search and recommendation algorithms.

01/26/2026 Logistics Industry Insights
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Home Appliance Giants Struggle in Smart Pet Product Market

Home Appliance Giants Struggle in Smart Pet Product Market

Midea Group's failure in the pet market reflects the challenges facing the pet intelligent products industry. This article analyzes the reasons for the setbacks of giant companies, compares the survival status of focused brands and emerging brands, and explores the opportunities and challenges of overseas strategies. The failure highlights the complexities of the market and the need for specialized expertise. Moving forward, intelligentization and differentiation will be crucial for the development of pet intelligent product companies. Successfully navigating these aspects will determine long-term success in this competitive landscape.

02/03/2026 Logistics Industry Insights
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