Amazon Sellers Gain Edge with Search Term Report Optimization

Amazon Sellers Gain Edge with Search Term Report Optimization

This article delves into leveraging Amazon's Brand Analytics Search Performance Report and Search Term Report to review and optimize product keyword strategy. By analyzing key metrics like impressions, click-through rate, add-to-cart rate, and purchase quantity, it diagnoses fundamental listing issues, eliminates ineffective exposure, uncovers high-potential keywords, and dynamically adjusts optimization strategies based on data trends. This helps sellers improve advertising performance and organic rankings, ultimately driving sales growth.

12/29/2025 Logistics Encyclopedia
Read More
Amazons Buy with Prime Expands Options for Independent Brands

Amazons Buy with Prime Expands Options for Independent Brands

Buy with Prime allows Prime members to use Amazon Pay and logistics on independent websites, potentially boosting conversion rates. This enables brand sellers to drive traffic from within Amazon. However, it's crucial to carefully monitor costs and data related to Buy with Prime performance. While offering increased visibility and potential sales growth, understanding the financial implications and tracking key metrics are essential for successful implementation and maximizing the benefits of Buy with Prime.

12/30/2025 Logistics Industry Insights
Read More
US Rail Operators Under Persistent Scrutiny Amid Slow Service Recovery

US Rail Operators Under Persistent Scrutiny Amid Slow Service Recovery

The U.S. Surface Transportation Board (STB) has extended the requirement for the four major railroads to submit service recovery reports and added reporting metrics, aiming to address the issue that rail service has not recovered to pre-pandemic levels. Key challenges include labor shortages, infrastructure bottlenecks, and demand fluctuations. Service delays and increased costs negatively impact the supply chain. Collaborative efforts are needed, including increased investment, optimized operations, and strengthened cooperation, to revitalize rail transport.

02/03/2026 Logistics
Read More
Ozon Introduces Telegram Bot for Crossborder Ecommerce Sellers

Ozon Introduces Telegram Bot for Crossborder Ecommerce Sellers

Ozon has launched a Telegram bot (@ozon_seller_digest_bot) specifically for sellers, aiming to provide convenient data monitoring and operational management for cross-border e-commerce sellers. The bot automatically sends daily briefings of core store data, covering key metrics such as orders, impressions, and conversion rates, allowing sellers to quickly grasp store performance and adjust their business strategies accordingly. Users should pay attention to data timeliness and account security when using the bot.

02/03/2026 Logistics
Read More
Ebay Seller Levels Guide to Ratings and Performance Boost

Ebay Seller Levels Guide to Ratings and Performance Boost

This article delves into the evaluation rules and specific standards of eBay seller levels, offering corresponding optimization strategies. eBay seller level primarily depends on metrics such as defect rate, unresolved disputes, late shipment rate, and tracking upload rate. By optimizing product descriptions, processing orders promptly, and providing excellent customer service, sellers can effectively improve their store level, thereby gaining more exposure and lower operating costs. Improving these metrics can significantly impact visibility and profitability on the eBay platform.

01/04/2026 Logistics Encyclopedia
Read More
Albany Airport Reports Key Operational Data and Trends

Albany Airport Reports Key Operational Data and Trends

This article provides an in-depth analysis of Albany International Airport (ALH) from a data analyst's perspective. It examines key data points, geographical location, facilities, operational metrics, and future development trends. The aim is to offer a comprehensive overview and data-driven insights for passengers, airlines, and airport management. This information can be used to improve operational efficiency and enhance the overall travel experience. The analysis covers various aspects of the airport's performance and provides valuable information for stakeholders.

12/30/2025 Airport Codes
Read More
Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon has upgraded its 'Search Query Performance' dashboard, allowing brand sellers to track the search performance of specific ASINs. By analyzing metrics such as search query volume, impressions, and clicks, sellers can optimize keywords, A+ Pages, and marketing strategies to improve search rankings and sales. Data-driven, granular operations are key to success. This new tool helps brands understand how customers are finding their products and provides insights to refine their approach and boost visibility within Amazon's search results.

01/04/2026 Logistics Industry Insights
Read More
Ebay Seller Levels Key Ratings and Improvement Tips

Ebay Seller Levels Key Ratings and Improvement Tips

This article provides an in-depth analysis of eBay seller level evaluation criteria and improvement strategies. It emphasizes that sellers should focus on key metrics such as transaction defect rate and unresolved disputes. By optimizing product listings and improving service quality, sellers can achieve a steady improvement in their store level, rather than seeking deceptive methods like 'buying store level'. The focus is on genuine improvement through adherence to eBay's standards and providing a positive customer experience.

01/04/2026 Logistics Encyclopedia
Read More
Can Livestreaming Channel Survive Without Star Host Austin Li

Can Livestreaming Channel Survive Without Star Host Austin Li

After Luo Yonghao's departure, the 'Make a Friend' live streaming channel experienced a decline in key metrics such as sales and viewership, indicating a fading of its former top IP status. The main challenges include mediocre performance of anchors, a lack of distinctive content, and increased market competition. Transformation and innovation are crucial for the future development of 'Make a Friend'. Strengthening anchor training and exploring content innovation are necessary to remain competitive in the fierce market.

01/06/2026 Logistics Industry Insights
Read More
Amazon Sellers Boost Growth with Datadriven Insights

Amazon Sellers Boost Growth with Datadriven Insights

This article delves into the core techniques of Amazon report analysis, covering three key dimensions: order, advertising, and store data. By analyzing crucial metrics such as time period, region, ACOS, and order cost, it helps sellers accurately target users, optimize advertising campaigns, and evaluate product profitability. Ultimately, this leads to the sustainable growth of store performance. The analysis provides insights into identifying trends, understanding customer behavior, and making informed decisions to improve sales and efficiency within the Amazon marketplace.

01/06/2026 Customs Knowledge
Read More