Ozon Lowers Ad Costs to Attract More Sellers

Ozon Lowers Ad Costs to Attract More Sellers

Ozon has significantly lowered the entry barrier for its "Template" promotion tool, reducing the minimum bid to 1 ruble per 1000 impressions. This allows sellers to intelligently promote products across multiple platform channels, achieving low-cost, high-efficiency, and targeted marketing. The tool aims to increase product visibility and boost order volume for merchants by providing a cost-effective way to reach a wider audience and drive sales within the Ozon marketplace. This makes promotion more accessible for smaller businesses.

02/03/2026 Logistics Industry Insights
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Chinas 2026 Consumer Trends Highlight Value Emotional Demand

Chinas 2026 Consumer Trends Highlight Value Emotional Demand

Bocom International released its "Consumption Sector 2026 Outlook," predicting a moderate recovery in retail sales, the coexistence of cost-effectiveness and emotional value, accelerated online-offline integration, AI-powered consumption upgrades, and overseas expansion as a new growth point. The report suggests focusing on six key sectors: emotional consumption, home appliances, sporting goods, dairy products, beer, and catering. It also highlights efficiency improvements driven by AI and channel transformations, while cautioning against risks related to macroeconomics, inflation, foreign trade, and policies.

02/03/2026 Logistics Industry Insights
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Guide to German VAT Rules for Online Sellers

Guide to German VAT Rules for Online Sellers

This article provides detailed answers to frequently asked questions regarding German Value Added Tax (VAT) for sellers doing business in Germany. It covers topics such as issuing compliant VAT invoices, when to collect VAT, VAT treatment rules for different sales models, and the VAT refund process. Furthermore, it analyzes whether non-EU companies need to register for German VAT in various scenarios. The aim is to help sellers better understand and comply with German VAT regulations, thereby minimizing tax risks.

02/03/2026 Customs Knowledge
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Tiktok Shop to Simplify Thailand Import Taxes for Sellers by 2026

Tiktok Shop to Simplify Thailand Import Taxes for Sellers by 2026

TikTok Shop announced that starting January 21, 2026, the Thailand station will uniformly collect import duties on direct mail orders and provide estimated tariff amounts. The collected taxes and fees will not be included in the platform fee calculation, reducing seller costs. This measure aims to simplify cross-border e-commerce operations and improve seller profitability. By handling import duties, TikTok Shop streamlines the process for sellers, allowing them to focus on sales and marketing, ultimately boosting their earnings within the Thai market.

02/03/2026 Customs Knowledge
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Alibaba Tightens UL Certification Rules for Usbound Fire Safety Goods

Alibaba Tightens UL Certification Rules for Usbound Fire Safety Goods

Alibaba.com has announced new regulations requiring smoke detectors, smoke alarms, and carbon monoxide alarms sold to the United States to comply with UL certification standards. Merchants are required to obtain and upload UL qualifications as soon as possible, otherwise their products will face sales restrictions and blocking. This article provides a detailed interpretation of the new regulations and offers a UL certification guide to help merchants achieve export compliance. Failure to comply may result in product removal and account penalties.

02/04/2026 Customs Knowledge
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Amazon Sellers in Europe Must Comply With New EU Directives

Amazon Sellers in Europe Must Comply With New EU Directives

From June 2025, Amazon's European Station will enforce stricter EEL and RED regulations. Electronic products like smartphones and tablets must comply with energy efficiency labeling requirements. Wireless devices need a unified Type-C port and a 'charger-free' option. Sellers should complete product testing, EPREL registration, and information updates as soon as possible to avoid product removal and ensure continued operation in the European market. Compliance with these regulations is crucial for maintaining product listings and avoiding disruptions to sales within the EU.

02/04/2026 Customs Knowledge
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Amazon Sellers Adopt Rufus Algorithm for Better Product Visibility

Amazon Sellers Adopt Rufus Algorithm for Better Product Visibility

In the era of Amazon's Rufus algorithm, keyword stuffing is outdated. Sellers should shift to an 'intent matching' strategy, deeply understanding user needs and optimizing listing content. This enhances the alignment between products and search intent, allowing sellers to stand out from the competition. Mastering the true needs of users is the key to success. By focusing on what customers are actually searching for and tailoring product listings accordingly, sellers can improve visibility and drive sales within the Amazon marketplace.

02/05/2026 Logistics Industry Insights
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V6 Home Furnishings Expands Techintegrated Comfort Line

V6 Home Furnishings Expands Techintegrated Comfort Line

V6 Home, under the theme "Vibrant V6, High-Quality Growth," released its 2026 Spring collection, focusing on technological comfort and a youthful lifestyle. Through innovative products like the 6D honeycomb core mattress, collaborations with trendy IP brands, and comprehensive empowerment of distributors, V6 Home is actively building a user-centered home ecosystem with technology at its core. The aim is to lead the industry's transformation from product sales to solution provision, jointly creating a more vibrant home furnishing industry value network.

02/05/2026 Logistics Industry Insights
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Yiwus Solar Fan Hats Boom in Crossborder Ecommerce Amid Tiktok Trend

Yiwus Solar Fan Hats Boom in Crossborder Ecommerce Amid Tiktok Trend

Yiwu-produced solar-powered fan hats have become a viral hit on TikTok due to Father's Day marketing, achieving monthly sales exceeding 10,000 units. Practical gifts and customized products are trending. Cross-border sellers should focus on timeliness, cultural relevance, and seasonal product planning. Leveraging social media platforms for precise marketing is crucial to capitalize on holiday effects and seasonal demands. Focus on products that resonate with the cultural nuances of Father's Day celebrations and ensure timely delivery to meet customer expectations.

02/05/2026 Logistics Industry Insights
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OZON Sellers Key Tips to Avoid Product Selection Mistakes

OZON Sellers Key Tips to Avoid Product Selection Mistakes

This article focuses on the importance of product selection in OZON cross-border e-commerce, emphasizing that product selection is more crucial than operations. It analyzes the latest changes in OZON platform operating rules, the differences between local and cross-border stores, and Russian seasonal demands. This provides a practical guide for new sellers, highlighting key considerations for successful product sourcing and navigating the OZON marketplace. Understanding these nuances is vital for maximizing sales and minimizing potential issues when launching on OZON.

02/05/2026 Customs Knowledge
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