Amazon Adjusts Review Algorithm Sellers Adapt to New Rules

Amazon Adjusts Review Algorithm Sellers Adapt to New Rules

Amazon's review weighting mechanism has undergone significant adjustments, altering the rules for displaying reviews on the homepage. Recent reviews, the length of the review content, and the buyer account tenure are now key factors influencing review ranking. Sellers need to prioritize recent reviews, encourage detailed reviews, and adopt differentiated operational strategies based on different marketplaces to adapt to the new competitive landscape. This shift requires a proactive approach to review management and tailored strategies for each Amazon region.

01/04/2026 Logistics Industry Insights
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Douyin Sellers Adopt Strategies to Maintain High Shop Ratings

Douyin Sellers Adopt Strategies to Maintain High Shop Ratings

This article delves into the key factors for improving the Douyin Shop's Experience Score, providing a systematic strategy for enhancement. It covers various aspects, including logistics optimization, customer service improvement, supply chain management, and leveraging external resources. The aim is to help merchants achieve long-term stable growth in their Experience Score, thereby boosting shop traffic and conversion rates. The strategies offer a comprehensive approach to improving overall shop performance and customer satisfaction within the Douyin e-commerce ecosystem.

01/07/2026 Logistics Industry Insights
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Diesel Price Hike Fuels US Inflation Worries

Diesel Price Hike Fuels US Inflation Worries

The U.S. Energy Information Administration reports that the average U.S. national diesel price has risen for the fourth consecutive week, reaching $3.868 per gallon. Experts attribute the increase to factors such as increased winter demand, refinery maintenance, and geopolitical risks. Rising diesel prices will increase operating costs for industries like transportation, agriculture, and construction, potentially leading to higher prices for consumers. Governments, businesses, and individuals should take measures to cope with the situation and actively promote energy transition.

01/07/2026 Logistics
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Amazon US Sales Decline As Ecommerce Slowdown Persists

Amazon US Sales Decline As Ecommerce Slowdown Persists

Amazon US orders have significantly declined, posing serious challenges for cross-border e-commerce. Factors such as decreased US consumer spending, increased competition, and rising costs have led to a sharp drop in seller sales. The year-end peak seasons like Halloween present crucial opportunities. Product selection, marketing, logistics, and inventory management are vital. Sellers should pay attention to macroeconomic trends, optimize product structure, control operating costs, diversify their business, and collaborate to survive the harsh winter.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Struggle With A9 Algorithm Ad Challenges

Amazon Sellers Struggle With A9 Algorithm Ad Challenges

This article delves into the underlying logic of Amazon advertising, highlighting that while advertising boosts product visibility, it's not a panacea. Listing optimization, improved keyword ranking, and positive interaction with the A9 algorithm are crucial. The article also explores factors influencing ad ranking and emphasizes that sellers should gradually reduce their reliance on advertising, increase organic order share, and achieve sustainable growth. Focusing on long-term strategies beyond solely relying on ads is essential for success on Amazon.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Optimize CPC Ad Strategies for Growth

Amazon Sellers Optimize CPC Ad Strategies for Growth

This article provides an in-depth analysis of Amazon CPC advertising, covering Sponsored Products, Sponsored Brands, and Sponsored Display ads. It examines key factors influencing ad performance, including the Buy Box, budget, relevance, click-through rate, conversion rate, price, reviews, and account health. The importance of building an efficient advertising structure is emphasized. This guide aims to offer sellers a comprehensive and practical guide to Amazon advertising, helping them optimize their campaigns and improve overall performance on the platform.

01/06/2026 Logistics Encyclopedia
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Top Free Online Tools for Brand Logo Design

Top Free Online Tools for Brand Logo Design

This article recommends 10 free online logo generators, aiming to help non-professionals easily design professional brand logos. It details the features and access links of each tool, and delves into the key factors in choosing a logo generator. Furthermore, it analyzes the close relationship between logo design and brand strategy, empowering readers to create a unique brand identity. It provides a practical guide for users seeking cost-effective and user-friendly solutions for logo creation and brand building.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Struggle with Manual PPC Campaigns Despite Autoad Wins

Amazon Sellers Struggle with Manual PPC Campaigns Despite Autoad Wins

This article delves into why well-performing keywords in Amazon automatic campaigns may underperform in manual campaigns, attributing it to factors like keyword relevance, ad weight differences, and ad placement variations. It provides strategies to address this PPC dilemma and improve ad performance, including accurate keyword evaluation, maintaining automatic ad campaigns, and gradually adjusting bids. The aim is to help sellers optimize their advertising efforts and achieve better results by understanding the nuances between automatic and manual keyword targeting.

01/06/2026 Logistics Encyclopedia
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Google Ads Strategies Boost Ecommerce Visibility Amid Zero Impressions

Google Ads Strategies Boost Ecommerce Visibility Amid Zero Impressions

This article delves into the common issue of 'no impressions' faced by independent website sellers when running Google Ads. It provides detailed solutions and optimization strategies from various perspectives, including ad review, campaign settings, budget bidding, and other influencing factors. The aim is to help sellers overcome traffic bottlenecks and maximize the effectiveness of their advertising campaigns. It offers practical guidance to diagnose and resolve issues preventing ads from being displayed, ultimately leading to improved visibility and performance.

01/06/2026 Logistics Industry Insights
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Amazons A9 Algorithm Key to Boosting Product Sales

Amazons A9 Algorithm Key to Boosting Product Sales

This article provides an in-depth analysis of the Amazon A9 algorithm, revealing the key factors influencing product rankings. It offers ten practical SEO optimization steps to help sellers improve product visibility and sales on Amazon, ultimately leading to the creation of best-selling products. The focus is on understanding how the A9 algorithm works and implementing actionable strategies to boost product performance within the Amazon marketplace. This includes keyword research, listing optimization, and leveraging other relevant ranking signals.

01/06/2026 Logistics Encyclopedia
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