Beginners Guide to Mastering Facebook Ads in 7 Steps

Beginners Guide to Mastering Facebook Ads in 7 Steps

This article details 7 key steps for successful Facebook ad campaigns, including setting up Business Manager, installing the Pixel code, creating audiences, creating campaigns, setting up ad sets, selecting ad creatives, and optimizing campaigns. This guide helps beginners quickly grasp the core techniques of Facebook advertising and improve ad performance. It covers essential aspects from initial setup to ongoing optimization, empowering users to effectively leverage Facebook's advertising platform to achieve their marketing goals.

01/04/2026 Logistics Encyclopedia
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Global Logistics Firms Urged to Strengthen Document Management

Global Logistics Firms Urged to Strengthen Document Management

In international logistics, documents such as customs declarations, bills of lading, and certificates of origin are crucial. If documents are lost, prompt reissuance is necessary. For customs documents like invoices and packing lists, contact the factory for replacements. Losing a bill of lading complicates matters, requiring reissuance from the freight forwarder or shipping company along with a security deposit. If a certificate of origin needs modification, reasons must be provided for reapplication. In case of loss of issued certificates, contact the visa agency within six months for reprocessing. Understanding these remedies helps avoid logistics obstacles.

07/29/2025 Customs Knowledge
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Beginners Guide to Efficient Air Freight Shipping

Beginners Guide to Efficient Air Freight Shipping

This article provides a detailed analysis of the international air freight process for foreign trade beginners. It covers key steps such as shipment preparation, cargo tracking, and destination pick-up. The article also offers advice on choosing the best pick-up method and strategies for handling common issues. The aim is to help foreign traders complete air freight efficiently, avoiding delays and losses. This guide serves as a practical resource for navigating the complexities of international air cargo transportation.

01/19/2026 Logistics Encyclopedia
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US Manufacturing Growth Slows Amid Economic Uncertainty

US Manufacturing Growth Slows Amid Economic Uncertainty

The US manufacturing PMI edged up slightly in May, but weak demand remains a major challenge. The New Orders Index is sluggish, exports are hampered, inventories are piling up, and supply chain bottlenecks persist. Impacted by the pandemic and the trade war, companies need to actively respond to achieve recovery. Low new orders, export difficulties, and inventory buildup indicate underlying weakness despite the slight PMI improvement. Addressing supply chain issues and stimulating demand are crucial for a sustainable rebound.

02/03/2026 Logistics Industry Insights
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Amazon Sellers Startup Cost Guide for Ecommerce Ventures

Amazon Sellers Startup Cost Guide for Ecommerce Ventures

Want to start an Amazon cross-border e-commerce business but unsure about the required startup capital? This article breaks down the various costs associated with launching an Amazon store, including company registration, monthly store fees, product costs, initial shipping, FBA fees, and advertising expenses. It helps you clearly estimate the necessary startup funds and avoid blind investment, providing a clearer picture of the financial commitment needed to begin selling on Amazon.

01/04/2026 Logistics Encyclopedia
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Easyjet Cargo Enhances European Air Freight Tracking

Easyjet Cargo Enhances European Air Freight Tracking

This article provides a detailed explanation of the easyJet cargo tracking process, covering tracking number formats, real-time status inquiries, exception handling, and transit time analysis. It also offers support for tracking via third-party platforms. This guide enables users to efficiently track and manage easyJet air cargo, improving overall logistics efficiency. It explains how to understand the tracking process from start to finish, ensuring transparency and control over your shipments within the easyJet network.

01/07/2026 Logistics
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OZON Seller Account Registration Stepbystep Guide

OZON Seller Account Registration Stepbystep Guide

This article provides a detailed analysis of the complete OZON e-commerce platform store registration process, including the preparation of required registration materials, detailed registration steps, and important considerations. It aims to help sellers successfully complete the registration and start their e-commerce business in the Russian market. The guide covers everything from initial account setup to verification, ensuring a smooth onboarding experience for new sellers looking to expand into Russia via OZON.

01/06/2026 Logistics Encyclopedia
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Top Data Analytics Tools to Enhance Instagram Performance

Top Data Analytics Tools to Enhance Instagram Performance

Tired of manually analyzing Instagram data? This article highlights 14 practical analytics tools covering official analytics, hashtag optimization, influencer search, and content management. These tools help you gain precise insights into user behavior, optimize your marketing strategies, and boost brand influence. Learn how to leverage these tools to understand your audience, track performance, and improve your Instagram presence. Stop guessing and start using data to make informed decisions and achieve your marketing goals.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Explore Inventoryfree Ecommerce Models

Amazon Sellers Explore Inventoryfree Ecommerce Models

This article unveils four zero-inventory models, helping e-commerce entrepreneurs start light on the Amazon platform and tap into the blue ocean of e-commerce. It provides a detailed analysis of the advantages and disadvantages, as well as operational methods, of Fulfillment by Amazon (FBA), Dropshipping, Third-Party Logistics (3PL), and digital product sales. This guide assists you in choosing the most suitable model to realize your Amazon gold-mining dreams.

12/31/2025 Logistics Encyclopedia
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Shopee Balances Mass Listings and Niche Strategies in Southeast Asia

Shopee Balances Mass Listings and Niche Strategies in Southeast Asia

The Southeast Asian e-commerce market holds immense potential. New sellers face a choice between broad product offerings (mass-market) and refined operations. It's recommended to start with a broad product strategy to quickly gain experience and market understanding. Subsequently, transition to refined operations, focusing on creating best-selling products and improving profit margins. There's no one-size-fits-all approach; continuous learning and adaptation are crucial for success in this dynamic market.

12/30/2025 Logistics Industry Insights
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